Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies.
While many Realtors struggle to break into the luxury niche, it was relatively easy for LaFido once he introduced potential clients to fresh strategies like event- based marketing and videos featuring professional actors. This natural marketer readily admits to looking outside the real estate industry for ideas, transforming proven concepts into methods that have modernized luxury realty.
Michael has created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes an in-depth and detailed set of standards for agents that represent luxury homes, and is currently offered for 12 hours of Continuing Education (CE) for real estate agents in Texas. The trainings are based on the same principles Michael outlines in his book, "Marketing Luxury" that he teaches to agents across the world.
Michael LaFido is also a top-producing Realtor and real estate consultant with over seventeen years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain’s Chicago Business and highlighted at Noon on FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Marketing Luxury” and the best-seller “Cracking the Real Estate Code”.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.
Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.
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