Michael LaFido is a top-producing Realtor® and real estate consultant with over sixteen years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted at Noon on FOX News Chicago Business Hour. He is also the author of the books “Marketing Luxury” and the best-seller “Cracking the Real Estate Code”.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past sixteen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.
Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies.
Michael has created the nationally recognized luxury certification for real estate agents which is known as Marketing Luxury Expert (LUXE). This new certification establishes an in-depth and detailed set of standards for agents that represent luxury homes, and will be offered as Continuing Education (CE) for real estate agents in 8 states initially. The trainings are based on the same principles Michael outlines in his book, "Marketing Luxury" that he teaches to agents across the world.
Many agents within the industry are calling Michael’s methods "The New Standard" for marketing luxury homes today.
“If you want to market high-end properties then Michael’s Luxury course is a must. He is the expert, and he leads by example with his impressive portfolio of $1 million+ listings and sales. Michael recently gave a Marketing Luxury all day seminar to 122 of my agents in Dallas. They were more than impressed and virtually all of them are going for the LUXE designation offered by Michael. But even more important is the integrity and caliber of professionalism that Michael exudes. A real class act.”- Mark Wolfe, Owner of RE/MAX DFW Associates
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|Michael LaFido - Your Life, Your Terms. Discover The Blueprint To Earning A Top Producer Income Working Part Time Hours So You Can Actually Have A Social Life!|