John Tuccillo - Surviving and Thriving in a Rapidly Evolving Real Estate Industry- A Field Guide for Brokers and Agents

The real estate industry continues to evolve rapidly, driven by the twin cyclones of consumer empowerment and technological change. But where does evolution stop and revolution begin? Often it seems that nothing has change and we can weather the storm and go back to doing what we’ve always done. Sometimes, it seems that all the bedrock wisdom about how the industry works is shattered and we can’t even see the pieces, much less put them back together again. This seems like a time closer to the latter than the former, with new business models emerging and consumers using the internet to do their own transactions. How can owners, brokers and agents get through this with their businesses, not only intact, but changed in a way to profit from change. This program with provide a guide for doing just that.

  1. Revolution and Evolution
    1. What causes revolutions?
    2. Where did all these changes come from?
      1. Demographics
      2. Consumer empowerment
      3. Technological change
      4. Innovation and disruption
    3. What does it mean?
      1. Absolute focus on the consumer
      2. Knowledge and efficient use of technology
      3. Meeting the new competition
        1. Models that will last
        2. Models that will wither away
    4. How broker-owners and agents must view the world differently
  1. Great Firms and Great Agents
    1. What makes a great company?
      1. Quantitative Orientation
        1. Data presented understandably to consumers
      2. Commitment to Communication
        1. Intra-company
        2. With consumers
      3. Understanding Demographics
        1. Who are your consumers?
        2. How are they best reached?
      4. The Right Tool Kit
    2. Being a great agent
      1. Knowing the market and the customer
      2. Maniacal concentration on customer service
      3. Understanding and using technology
  1. The New Rules of Real Estate
    1. The general rules that govern all businesses
      1. Be global
      2. Be quick
      3. Form strategic alliances
      4. Abandon your successes
    2. The most powerful economic unit is the consumer
    3. Lock the customer in for life
    4. Use technology to create unique value for the consumer
    5. Sell the experience not the project
    6. Know what business you’re in
  1. Playing by the Rules
    1. Putting together capital, systems and people
    2. Create the culture you want and need to succeed in your market

John Tuccillo - The Impact of the 2016 Presidential Election; The Likely Future

The Economics of the 2016 Election: Yes, social issues and political ideology are important in determing the vote. But there is also a strong economic component to how elections turn out. Surprisingly, there are models that can predict the outcome of presidential elections based on factors like growth, inflation, and interest rates as well as the timing of changes in these statistics. In this program we look at these models and how they have performed and use them to make a call on the November election.


John Tuccillo - Using Statistics in Your Business

We are inundated by statistics, and, more importantly, so is the consumer. Consumers have come to expect hard information in their business dealings, and value it more than even expert opinion. This program surveys the statistics that are available on the economy and the real estate market, where to get them and how to interpret them. But it goes beyond this to zero in on which statistics are really important and which are merely "noise", and how you can integrate these into your practice.



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