Listing Skills

Gee Dunsten - Are You Consumer-Centric?

In a recent Harris Poll ranking 23 professions in the U.S. for trustworthiness, Realtors were 23rd (at the bottom) behind new/used car salespersons.  The reason for this is because the real estate industry, as a whole, has not been strategic in its thinking.  It’s no longer about us, it’s about them…the consumer.  Strategic thinking begins with the rectification of names/words.  Agents will learn to apply a new vocabulary to better meet the sensitivity and cynicism of today’s consumer.  They’ll also develop skills to dispel the five greatest consumer misconceptions, such as cost of ownership and fair market value.  Agents will leave with an objection-free listing presentation guaranteed to excite the seller about their marketing and pricing strategy and get them every saleable listing they want!

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Gee Dunsten - Getting Saleable Listings in a Sellers’ Market - New approach, new vocabulary, new role!

For decades the real estate industry has not been as strategic in its thinking as other industries.  This is reflected in the fact that the Harris Poll, in a rating of trustworthiness by profession, ranked realtors at the bottom of the 23 professions they examined.  Agents been stuck in a business-as-usual mode of operation for years, instead of focusing on the consumer’s wants and needs.  This course will show you how to transform your thinking, focus, and vocabulary to provide what is most important to the homeowner.  You’ll learn how to dispel the homeowner’s biggest fears and frustrations, while bringing him greater financial benefit.  You’ll leave with a roadmap to a customized marketing system that will enable you to get saleable listings every time!

 

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Anthony Askowtitz - List To Live - Utilizing The Pre-listing Questionaire

The more you know about your potential client, the more likely you are to land the listing. Get to know your client prior to your listing appointment; know what they're looking for and what their motives are. Learn about Anthony's GREEN SHEET and how you can use it to tailor your presentation accordingly.

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