In a recent Harris Poll ranking 23 professions in the U.S. for trustworthiness, Realtors were 23rd (at the bottom) behind new/used car salespersons. The reason for this is because the real estate industry, as a whole, has not been strategic in its thinking. It’s no longer about us, it’s about them…the consumer. Strategic thinking begins with the rectification of names/words. Agents will learn to apply a new vocabulary to better meet the sensitivity and cynicism of today’s consumer. They’ll also develop skills to dispel the five greatest consumer misconceptions, such as cost of ownership and fair market value. Agents will leave with an objection-free listing presentation guaranteed to excite the seller about their marketing and pricing strategy and get them every saleable listing they want!