Depending on the marketplace, minorities make up an increasingly important part of your client base and agent pool. African, Asian, and Hispanic Americans populations each have specific cultural needs, expectations, and nuances. Sensitivity, or lack thereof, will determine your ability to successfully serve and profit from those markets.
As a bi-lingual Cuban American raised in New York City, Rio de Janeiro, and Miami, Jose brings a unique perspective to an important opportunity many brokerages are ignoring. Minority consumers and agents will see through disingenuous means to engage them. This session is designed to highlight the many factors that need to be considered if they are planning to sincerely attract this market. Jose will review the several important topics including:
Minority consumer buying power is only getting bigger. How well can you profit from this?
Today's real estate market is no longer just local - it's global. Serving the global real estate consumer requires a completely new set of strategies that honors cultural differences while also integrating the best of Web 2.0 strategies including the videoization of the web, iPodification, and innovative uses of social media platforms. This session reveals nine secrets of working more effectively with both local and global clients both on and offline.
Learning Objectives: Participants in this session will learn how to:
Results: Your participants will provide better customer service to their global clients due to a better understanding of cultural differences, be able to reach more global clients through global Web 2.0 strategies, plus convert more global client leads into closed business.
This session may be presented in a 90 minute, 120 minute, or 180 minute format.