Agents? Brokers? Marketers? REALTOR® Association Staff & AEs?
With FIFTEEN Sessions to Choose From, There’s Something for Everyone!
All Sessions Are Available In Person or in a Virtual Format.
IFOMA PIERRE Power up the potential of AI technology with innovative tools to enhance your content creation and lead generation. Target more qualified buyers and sellers and free up as much as 30 hours a week by automating lead follow-up and listing workflows with AI.
• Use AI to craft impactful real estate listing marketing content
• Generate leads with AI-based techniques
• Streamline tasks with AI automation to efficiently manage listings 1-2 hours
Navigating the AI Era: Strategies for Real Estate Associations
IFOMA PIERRE For Association/Board Staff Discover the transformative power of AI in our one-hour session, designed exclusively for Association Executives in the Real Estate industry. This engaging course will equip you with the knowledge to leverage AI applications, simplify your daily tasks, streamline your marketing efforts, and improve interactions with your members.
• Get practical applications for real estate associations just by understanding the fundamentals!
• Use AI tools to enhance productivity, amplify marketing, and elevate your member interactions.
• Implement AI strategies aligning with your association’s goals and objectives to deliverpersonalized member services and content. 1-2 hours
CRAIG GRANT WATCH A TRAILER Artificial Intelligence or AI has been around for a long time, but with the emergence of ChatGPT, Jasper, Bard, and others, this area has exploded in options and tools that are being incorporated into their offerings. In this session, we will explore what AI is, the many ways it can be used in your real estate business and everyday life, the legal and ethical implications, and much more. By the end of this session, you will be more intelligent about this fast-emerging technology to ensure you stay ahead of the curve! 1-4 hours
Separate Modules 1-2 hours (see below): Best Uses for Generative AI & ChatGPT for Real Estate; Create Awesome Marketing Content & Materials with AI & ChatGPT; The Good, the Bad, & the Ugly of AI & ChatGPT; AI & ChatGPT and the Laws & the Code of Ethics
Best Uses for Generative AI & ChatGPT for Real Estate
CRAIG GRANT Artificial Intelligence or AI is powering a new generation of tools that help you run your business and life faster and more efficiently than tools of the past. In this session, we will explore some of the top things you can use to help you automate tasks, communications, content, plan your business, marketing, and more. 1-2 hours
Create Awesome Marketing Content & Materials with AI & ChatGPT
CRAIG GRANT One of the strengths of generative Artificial Intelligence (AI) tools like ChatGPT, Dalle-2, MidJourney, etc. is that they are incredible at creating written, audio, or even visual content. In this session, we will explore many different ways you can use this tech to come up with ideas &/or generate content and the tools to pull it off. 1-2 hours
The Good, the Bad, & the Ugly of AI & ChatGPT
CRAIG GRANT Artificial Intelligence or AI is powering a new generation of tools that allow you to do some amazing things compared to tools of the past. But there are many downsides to this amazing technology. In this session, we will explore what AI is and how it can be used improperly which can potentially violate laws and/or be used unethically or worse in your life and real estate business. 1-2 hours
AI & ChatGPT and the Law & the Code of Ethics
CRAIG GRANT Artificial Intelligence or AI is powering a new generation of tools that allow you to do some amazing things compared to tools of the past. But there are many downsides to this amazing technology including that if they are used improperly they violate laws and/or the code of ethics. In this session, we will explore how to use them ethically in your life and real estate business. 1-3 hours
AI & ChatGPT for Associations
CRAIG GRANT Artificial Intelligence or AI has been around for a long time, but with the emergence of OpenAI’s ChatGPT (written content) & Dalle-2 (imagery and video), MidJourney, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others incorporating AI, it has finally reached the masses. In this session, we’ll explore what Generative AI is, and how it can be used by your association or board to help boost efficiencies and productivity; personalize and enhance marketing; improve communications and customer service; and more in an ethical and legal manner. Plus, we’ll explore how AI is, and will be, used by your members, consumers, and industry vendors to drastically change the real estate world and how your association operates. By the end of this session, you and your team will be more informed and prepared to stay ahead of the curve of this fast-emerging technology already disrupting the real estate industry. 3 hours
AI & ChatGPT for Brokers
CRAIG GRANT Artificial Intelligence or AI has been around for a long time, but with the emergence of OpenAI’s ChatGPT (written content) & Dalle-2 (imagery and video), MidJourney, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others incorporating AI, it has finally reached the masses. In this session, we’ll explore what Generative AI is, and how it can be used to help boost business efficiencies and productivity, personalize and enhance marketing, improve communications and customer service, and more in an ethical and legally compliant manner. Plus, we will explore how AI is, and will be, used by your team, consumers, and industry vendors to drastically change the real estate world and how your company operates. By the end of this session, you and your team will be more informed and prepared to stay ahead of the curve of this fast-emerging technology already disrupting the real estate industry. 3 hours
AI Communication: Tech and Humanity to Improve Customer Service
MONICA NEUBAUER KEYNOTE AI is definitely a business tool we’ll all be implementing. The future is now. Lean into curiosity. Are we implementing AI in ways that improve our workload, and improve our customer’s experience in the transaction? Use it or not, remember, our humanity is the best quality we bring to a transaction. AI should be used to improve communication, not replace it. Agents need to know when using AI is useful and when it may be creating something that is wrong, illegal or unethical. All communication, in every form, is the responsibility of the agent. This session covers the fantastic benefits of using AI while reminding us of the importance of our humanity. AI Workshop Available; 1 hour
Everyone is just saying ‘You have to do it’ but she is saying you don’t have to use it and here is how it works and you can start slow, etc.” – Illinois REALTORS® Attendee
Using AI: The Virtual Assistant in Your Computer
MONICA NEUBAUER Artificial Intelligence, or AI, is being adapted for practical uses in every industry. It has affordable and quick options to help real estate professionals communicate better with their clients and the public. AI is an amazing tool to help real estate agents do the myriad of varied tasks needed in the business better and faster. Learn how to use the 2 most popular applications, ChatGPT and Canva, to save time and create interesting descriptions, email templates and marketing tools. (The 2-3 hour version includes ethics considerations for AI)
• Understand what AI is, how it works, and its applications in the real estate industry.
• Get a basic understanding how to use CHAT GPT and Canva as tools to improve communication.
• Know how to write prompts that will produce better outcomes from AI.
• Handout with app and prompt suggestions
AI Workshop Available;
ABHI GOLHAR The arrival of artificial intelligence technology may have you feeling overwhelmed or unsure of how to adapt. Learn about AI’s impact on the real estate industry, and how you can connect the dots between your existing tech and AI’s incredible power. From lead generation to marketing and beyond, you’ll discover how this powerful tool can help you work smarter. You’ll get 5 essential steps for using AI that will help you create customized workflows to streamline your processes and build better relationships with your clients. Whether you’re a seasoned pro or just starting out, this is your opportunity to take your business to the next level. 1-2 hours
Robots Don’t Use Door Keys: An Intro to AI in Real Estate
CHRIS ABAZIS Tired of the same old sales pitches, clunky spreadsheets, and stale coffee at your open houses? Buckle up, because we’re about to take you on a whirlwind tour through the world of AI in real estate! This lively 2-hour class isn’t just for tech-savvy agents; it’s for anyone who’s ever looked at their paperwork and thought, “There’s got to be a better way!” 2 hours
Brand-Building with Bots: Mastering AI-Powered Marketing in Real Estate
CHRIS ABAZIS WATCH A TRAILER Who’s This Class For? Real Estate licensees looking to turbocharge their branding and marketing efforts with the prowess of AI. Whether you’re a digital newbie or a seasoned pro, this class has the tools and tricks to help you stand out in the crowded real estate market. Key Takeaway: In the bustling world of real estate, having an edge matters. With AI by your side, not only will you be ahead of the curve, but you’ll also offer personalized experiences that clients will rave about. Ready to let the robots give your brand a boost? 2 hours
AI-Enabled Excellence: Strategies for Real Estate Instructors to Create and Deliver Outstanding Classes
CHRIS ABAZIS Instructor Development Workshop Revolutionize your real estate education methods by embracing the potential of Artificial Intelligence (AI)! This session is designed to equip real estate instructors with cutting-edge AI tools and techniques to drastically improve class preparation, material creation, and interactive delivery. Whether you’re an industry veteran or a new instructor, you’ll leave with actionable insights and practical tools to modernize your teaching methods. Virtual Presentation 1 hour; In Person Presentation 1-3 hours
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