They LOVED Marc. Even I took away a lot from the sessions yesterday. He was incredibly engaging and funny. Did a great job teaching as well. When someone knows their stuff, it’s much easier to learn from them and really gain knowledge and it’s clear he used his experience to teach.” Derek Binsfield, M.Ed, Education Manager, OKC Metropolitan Association of REALTORS®
, Speaker Sessions – used in each speaker pages
Results
A Visit to Your Company Doctor
We all know we are “supposed” to see our doctor each year for a health exam. The doctor checks your heart rate, blood pressure, and maybe draws blood to screen for issues. In this session, you'll perform a health checkup on your business by answering questions from 20 different categories such as generating income, employee management, marketing effectiveness, liability, and online reputation. We'll then discuss ways to strengthen those areas to ensure the long-term health of your business! 1-2 hours
Developing a Comprehensive Property Management Pricing Strategy
When it comes to pricing and profit considerations, most of us simply ask, "What should my pricing be?" when we should be asking, "What should be my pricing strategy?" In this fun and fast-moving presentation, we discuss the nine categories every property manager must understand in order to create a comprehensive business pricing strategy that is both competitive and legally compliant. For example:
• Why client stickiness matters most
• Dynamic pricing and when to use it
• Attractional vs. objectional pricing
• Junk fees vs. fee simplicity
• Measuring business risk
• Ensuring legal compliance and transparency
This session will give attendees a framework to create and implement a business specific pricing strategy that is attractional, legally compliant, and profitable. 1 hour; 2-3 hours (recommended)
Every Property is Different
And 7 other things you already know but are doing nothing about. Big owners are more demanding, your business is a valuable asset, and half your marketing budget is wasted (you just don’t know which half). As PM company owners we instinctively know these things – but when it comes to execution, we often fall short. Marc offers a fresh perspective and action items on 7 of the most essential yet overlooked parts of our business. 1-2 hours
Grow Your Business by Offering Property Management Services
When the real estate sales market slows, there is one time-tested way for agents to not only survive in slow markets–but to thrive. Adding property management services for your clients gives you the benefits of residual income streams, new buyer and seller clients, increased company value, steady cash flow, and more. This fast-paced session breaks down all the pros — and the cons — of offering property management services. We’ll explore the risks and rewards of various business models used by property management firms and answer the most common questions. You’ll walk away with actionable steps and answers to the following questions:
• Won’t property management be a distraction to my brokerage business?
• What technology does a property management business require?
• What licensing is required?
• How can I market to my clients?
• What questions do landlords ask?
• What business models are available?
• What income streams are available?
• Do I have the personality to be a property manager?
• How is my relationship with a property management client different from that of my brokerage client?
• Where do I get the documents I need?
• What are the legal risks of property management?
• How hard is it to add property management services to a brokerage? 1-3 hours
Mastering the Market Cycle
Practical ways the property management industry can regain credibility. Property Managers are viewed as the enemy of tenants and legislatures, real estate investor sentiment is declining, and industry profit margins are under pressure. In this fast-paced session, Marc shares guidance and practices to put in place to grow, even while the industry faces challenges on multiple fronts. 45-60 mins
Overcoming Owner Client Objections
Are you happy with how you interact and respond to prospective owner clients? How do you respond, or do you freeze up when they ask questions like?
• Why do you charge for additional maintenance?
• I would like to be contacted before any repairs are made.
• Is your management fee negotiable?
• Can I be involved in selecting the tenant?
• Why should I choose you?
In the session, Marc shares exactly how their company responds to these questions (and many others) as we talk about how to respond to the top 12 prospective owner client objections every property manager faces. 1-2 hours
Principles Over Processes
When it comes to operating a property management company, many decisions have an operational impact. In this session we will share 10 principles of property management and explain how each principle can be implemented through the daily operation of the company. These principles will answer many questions, including:
• What clients should you NOT work with?
• Should you manage every type of property?
• How many points of contact should an owner-client have?
• How involved should owner-clients be in decision making?
• How can boundaries be set around your business?
This session will give attendees an understanding of how to make your principles flow through the entire operation of a property management business. 1.5-3 hours
Strategies for a Successful Career in Property Management
In this fun and fast-moving session, we will focus on rarely discussed skills necessary for a long-term career in real estate, including:
· Knowing which clients to work with and which to avoid
· Finding multiple income streams in the real estate industry
· Hiring and firing essential skills
· When to stop growing and focus on right-sizing your business
· When it is OK to say ‘no’
· How to attract clients without spending money
· How to avoid burnout and create more time
· How to focus on details without losing sight of the big picture 1-3 hours
The Lost Art of Professionalism
The success of your property management business is largely dependent on who you allow into your owner-client group. In this fast-moving session, we will focus on how to improve your professionalism to attract GREAT owner-clients including:
- What should be the proper mindset of a successful PM?
- What is the difference between an owner transaction and an owner relationship?
- Three words you should never use in your advertising (but most PMs do!)
- How to qualify prospective owner-clients
- Should you negotiate your management agreement terms?
- How to never get sued
This session will empower you to stop asking owners to ‘choose’ you, and instead position yourself as the professional so owners are asking YOU to ‘choose’ them! 1-2 hours
Viewing Your Business Through the Eyes of an Acquirer
To maximize both the current output of your Property Management company as well as it's future value, it is necessary to analyze it through the eyes of a buyer. In this presentation Marc shares how his approach to operating his business as a high performing asset resulted in Grace Management being acquired at a high multiple. This session gives attendees an opportunity to analysis their business as a performing asset. 1-2 hours
I have been hearing such wonderful feedback from the attendees! There were a few commercial guys who attended just because Marc was going to be there because he is, and I quote, ‘Sort of a rock star in the property management world’. I can’t thank you and Marc enough for helping us provide such a top-notch event!” O’Hara Keszler, Professional Development Director, Memphis Area Association of REALTORS®
Marc grew up in the real estate world and spent many years pulling weeds, painting walls, showing properties, and collecting rents for Grace Property Management, the company his father founded in 1978. Today, from a platform of managing over 1,000 rental properties with 20 team members, Grace
Management helps people buy, sell, invest, flip, collect rent, evict, and have fun doing it!
Marc is the President of Grace Property Management & Real Estate, holds a degree in Real Estate & Finance, has taught CE classes in 25+ states, has been featured in multiple national real estate publications, holds multiple designations, including the 2018 National Property Manager of the Year by Think Realty.
Marc lives in Loveland, CO, where he lives his failed childhood sports dreams through his children.
- How to Fire a Bad PM owner-client
- 4 Questions For a prospective owner-client
- Compliance strategies for service animals
- How to deal with a service animal request
- 2 reasons your management agreement should be month-to-month
- Finding hidden money in your PM business
- When you should approve a registered sex offender as a tenant
- System Manuals for Property Managers
- How to respond to online reviews
- Top 5 tech tools for your PM business
- Is the PM industry collapsing
- How to inspire your employees to perform
- Stop hiring and start recruiting
- Top 5 management agreement clauses
- Should your owner approve the rental applicant
- Best marketing idea you are not doing
- Why you should never charge a pet deposit
- Should a PM also sell real estate
- Top 5 lease agreement clauses – Part 1
- The 1 equation to know when working with real estate investors
- 6 Questions to ask before you show a vacancy
- Pros & Cons of managing subsidized housing
- What insurance do you need for your PM business
- 4 questions to improve your PM business
- 4 ways to create more time in your day
- 5 tips for property inspections
- 6 ways video tours will improve your business
- How to increase your late fee income
- 5 Steps to organize your PM business – Part 1
- 5 Steps to organize your PM business – Part 2
- Is it possible to show a vacancy without an agent present
- 5 maintenance process tips
- 5 things to put in your vendor contract
- How to get more online reviews
- How to interview a prospective employee
- How to get more business from outside real estate agents
- How to increase the rent on a lease renewal
- 5 biggest mistakes I made in property management
- Do you want to buy my PM company – she asked me
- How much is in your vault?
- Why we don’t renew tenant lease agreements
- Why the new client chose us
- How to deal with difficult owner clients
- When to fire a PM employee
- Top 5 lease agreement clauses – part 2
- What to do when you discover an unauthorized pet
- 3 secrets to 40 years in the PM business
- How to profit from roommate changes
- How to sell your PM company
- Is your business built to grow in 2019
- How to get multiple 5-star reviews – FAST
- When you should NOT do a security deposit return
- 4 lease renewal process tips
- How to answer the question ‘how much do you charge’
- How to process applications on low income housing
- 3 reasons to NOT per-advertise a vacancy
- How much should you budget for repairs
- What is ‘rent-ready’
- 5 reasons to do video marketing
- Should owners do their own maintenance
- 5 tips when doing lease-only
- Should you manage ANY property?
- Should you require renters insurance
- Video coaching
- What is a ‘normal’ rent deliquency rate?
- Google my business – 6 ways to maximize exposure
- What to bring to an new owner presentation
- Wear and tear vs damages on a sec dep return
- 4 signs the new owner-client may not be a good fit
- Most important customer service policy
- How many showings should it take to rent a vacancy
- Pros and cons of doing in-house maintenance
- What to do when a tenant doesn’t pay rent
Here’s one he just created for the COVID crisis for Property Managers: https://youtu.be/D5aKC7wLkiE
In this video Marc shares his opinion and offers guidance on 5 parts of your business you must address because of Coronavirus including:
- Office operations
- Resident rent payment options
- Rent enforcement policy & owner involvement
- Repairs / inspections
- Vacancies
Thank you again for an amazing webinar! Our agents and staff really enjoyed the content and presentation.” – J. Curiel, RE/MAX Allegiance
, Speaker Sessions – Virtual – used in each speaker pages
Results
A Visit to Your Company Doctor
We all know we are “supposed” to see our doctor each year for a health exam. The doctor checks your heart rate, blood pressure, and maybe draws blood to screen for issues. In this session, you'll perform a health checkup on your business by answering questions from 20 different categories such as generating income, employee management, marketing effectiveness, liability, and online reputation. We'll then discuss ways to strengthen those areas to ensure the long-term health of your business! 1-2 hours
Developing a Comprehensive Property Management Pricing Strategy
When it comes to pricing and profit considerations, most of us simply ask, "What should my pricing be?" when we should be asking, "What should be my pricing strategy?" In this fun and fast-moving presentation, we discuss the nine categories every property manager must understand in order to create a comprehensive business pricing strategy that is both competitive and legally compliant. For example:
• Why client stickiness matters most
• Dynamic pricing and when to use it
• Attractional vs. objectional pricing
• Junk fees vs. fee simplicity
• Measuring business risk
• Ensuring legal compliance and transparency
This session will give attendees a framework to create and implement a business specific pricing strategy that is attractional, legally compliant, and profitable. 1 hour; 2-3 hours (recommended)
Every Property is Different
And 7 other things you already know but are doing nothing about. Big owners are more demanding, your business is a valuable asset, and half your marketing budget is wasted (you just don’t know which half). As PM company owners we instinctively know these things – but when it comes to execution, we often fall short. Marc offers a fresh perspective and action items on 7 of the most essential yet overlooked parts of our business. 1-2 hours
Grow Your Business by Offering Property Management Services
When the real estate sales market slows, there is one time-tested way for agents to not only survive in slow markets–but to thrive. Adding property management services for your clients gives you the benefits of residual income streams, new buyer and seller clients, increased company value, steady cash flow, and more. This fast-paced session breaks down all the pros — and the cons — of offering property management services. We’ll explore the risks and rewards of various business models used by property management firms and answer the most common questions. You’ll walk away with actionable steps and answers to the following questions:
• Won’t property management be a distraction to my brokerage business?
• What technology does a property management business require?
• What licensing is required?
• How can I market to my clients?
• What questions do landlords ask?
• What business models are available?
• What income streams are available?
• Do I have the personality to be a property manager?
• How is my relationship with a property management client different from that of my brokerage client?
• Where do I get the documents I need?
• What are the legal risks of property management?
• How hard is it to add property management services to a brokerage? 1-3 hours
Mastering the Market Cycle
Practical ways the property management industry can regain credibility. Property Managers are viewed as the enemy of tenants and legislatures, real estate investor sentiment is declining, and industry profit margins are under pressure. In this fast-paced session, Marc shares guidance and practices to put in place to grow, even while the industry faces challenges on multiple fronts. 45-60 mins
Overcoming Owner Client Objections
Are you happy with how you interact and respond to prospective owner clients? How do you respond, or do you freeze up when they ask questions like?
• Why do you charge for additional maintenance?
• I would like to be contacted before any repairs are made.
• Is your management fee negotiable?
• Can I be involved in selecting the tenant?
• Why should I choose you?
In the session, Marc shares exactly how their company responds to these questions (and many others) as we talk about how to respond to the top 12 prospective owner client objections every property manager faces. 1-2 hours
Principles Over Processes
When it comes to operating a property management company, many decisions have an operational impact. In this session we will share 10 principles of property management and explain how each principle can be implemented through the daily operation of the company. These principles will answer many questions, including:
• What clients should you NOT work with?
• Should you manage every type of property?
• How many points of contact should an owner-client have?
• How involved should owner-clients be in decision making?
• How can boundaries be set around your business?
This session will give attendees an understanding of how to make your principles flow through the entire operation of a property management business. 1.5-3 hours
Strategies for a Successful Career in Property Management
In this fun and fast-moving session, we will focus on rarely discussed skills necessary for a long-term career in real estate, including:
· Knowing which clients to work with and which to avoid
· Finding multiple income streams in the real estate industry
· Hiring and firing essential skills
· When to stop growing and focus on right-sizing your business
· When it is OK to say ‘no’
· How to attract clients without spending money
· How to avoid burnout and create more time
· How to focus on details without losing sight of the big picture 1-3 hours
The Lost Art of Professionalism
The success of your property management business is largely dependent on who you allow into your owner-client group. In this fast-moving session, we will focus on how to improve your professionalism to attract GREAT owner-clients including:
- What should be the proper mindset of a successful PM?
- What is the difference between an owner transaction and an owner relationship?
- Three words you should never use in your advertising (but most PMs do!)
- How to qualify prospective owner-clients
- Should you negotiate your management agreement terms?
- How to never get sued
This session will empower you to stop asking owners to ‘choose’ you, and instead position yourself as the professional so owners are asking YOU to ‘choose’ them! 1-2 hours
Viewing Your Business Through the Eyes of an Acquirer
To maximize both the current output of your Property Management company as well as it's future value, it is necessary to analyze it through the eyes of a buyer. In this presentation Marc shares how his approach to operating his business as a high performing asset resulted in Grace Management being acquired at a high multiple. This session gives attendees an opportunity to analysis their business as a performing asset. 1-2 hours