John Young Wins 2024 Maryland REALTORS® Diversity, Equity & Inclusion Leadership Award
9/16/2024
During their annual convention in September, the Maryland REALTORS® recognized John Young for his efforts in raising and deepening awareness of diversity issues, equity, and inclusion (DEI).
John has spoken to numerous REALTOR® organizations and has demonstrated an above and beyond, sustained commitment to the values of DEI. John has served on the NAR Diversity Committee for the past two years and was one of the voices that helped get the DEI leadership requirements (AHWD, Bias Override and Fair Haven) passed in 2023.
Presenting about serving clients with disabilities and special needs has been a top priority for John. He is committed to making a difference in the lives of the people REALTORS® serve—by educating real estate professionals regarding diversity, equity and inclusion. Over the past year he has helped many REALTOR® organizations in multiple states with DEI initiatives including Alabama, California, Florida, Idaho, Illinois, Kansas, Michigan, Mississippi, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia and Maryland. He has been recognized in an National Association of REALTORS® “Success Stories” article for his presentations. Most recently he was in Annapolis to honor “Persons with Disabilities Day.”
Regarding the award, John commented, “I am proud what I’ve been able to accomplish for DEI—here in Maryland and nationally—and look forward to even greater successes for the people we serve and my fellow REALTORS®.”
John’s educational sessions, “The ‘Do’s and Don’ts’ of Serving Clients with Special Needs” and “The Other ‘AI’ – Accessibility Issues,” are available through national speakers’ bureau, RealEstateSpeakers.
RealEstateSpeakers.com is Platinum Sponsor of State REALTOR® Education Director Workshop
7/25/2024
When the invitation came, we were happy to answer with a resounding ‘YES.’
State education directors are meeting in North Carolina the last week of July and RealEstateSpeakers.com/BettsWorks, Inc. is proud to help the event happen by sponsoring.
The state education directors will have our the latest speakers joining our group: Nikki Greenberg, Chris Abazis, John Young, and Phil Jewell.
We’re delighted to support the education directors and wish them a great, productive retreat together!
The New Challenges of Real Estate Training
Terri Murphy of the Data Advocate interviews Melanie McLane
https://thedataadvocate.com/the-new-challenges-of-real-estate-trainers/
It takes an expert with boots on the ground to tackle the latest nuances in training with the ever changing, unclear and often confusing issues manifested due to the NAR/DOJ rulings when working with buyers and sellers.
Melanie McLane, a highly-in-demand Real Estate trainer, recently shared her insights into the challenges trainers, associations, teachers, and brokers face. They will need to be clear on these changes as they connect with their respective memberships.
In this session, Melanie lays out how agents must up their game to articulate their specific value to the transaction. In addition, she stressed the critical importance to carefully explain the process, terms and agreements that showcase the value of working together, as required to gain and sustain buyer loyalty.
The key takeaways from Melanie:
- That agents need to articulate their value proposition clearly to buyers and have open conversations about compensation
- The DOJ lacks understanding of how the real estate industry works within the efficient marketplace it had created
- Broker supervision and leadership is crucial – brokers need to provide regular training, accountability and support
- Agents will need to get up to speed and practice with confidence the new scripts, to explain the full process and terms for the entire transaction
Real Estate Power Player Presents Close 4 Life Strategy for Creating Fiercely Loyal Customers
“Close 4 Life” by Josh Cadillac is released with McGraw Hill.
NEW YORK (July 11, 2023) — Close 4 Life: Create Satisfied Customers That Will Only Do Business With You by Josh Cadillac – real estate coach, national speaker, and author – is now available. The book is published with McGraw Hill, and can be purchased on Amazon today.
Rather than a focus on chasing commissions, Cadillac attributes his great success to his ability to understand what customers are looking for in a salesperson:
- Someone they like
- Someone who knows what they’re doing
- Someone who can be trusted to look out for the customer’s best interest
Cadillac teaches that if you can achieve those three things, you’ll never have to waste money on advertising. The customers who work with you will never want to leave. This is what it means to Close 4 Life. Buyers are left with an experience they don’t feel they can replicate anywhere else, and you become their go-to person for anything related to your line of work.
“Engaging, entertaining, and informative, Close 4 Life is an excellent book for anyone who wants to improve their business,” notes Kunal Seth, co-founder of The Seth Brothers Team. “The practical tips and advice Josh Cadillac offers are easy to understand and implement. One of the book’s strengths is that it covers multiple aspects of selling, from mindset to knowledge to tactics. This makes it a comprehensive guide that is suitable for both beginners and experienced salespeople.”
“I believe that my own business is a reflection of me and the standards I have for my life,” Cadillac said in the book’s preface. “If I can look at the significant part of my life that is dedicated to work, I can proudly say that I’m not just doing what I do for the sake of a paycheck. My business is meaningful. It brings value to people and allows them to confidently make an informed decision to purchase the right real estate at the right time. Most people perceive work as somewhere you go that takes life away from you. My job gives me life. I want you to experience that joy of running a business well and having pride of ownership in what you do. That is what Close 4 Life will give you.”
About Josh Cadillac
Josh Cadillac is a real estate and business expert, national speaker, and author who has trained tens of thousands of professionals how to Close 4 Life by building lasting success through extensive knowledge. Josh has been a top real estate salesman since going full time in 2008, quickly earning many of the most prestigious certifications and designations in the industry. He has also been recognized for his excellence as a national speaker, most recently having won the Speaker of the Year award for Miami Realtors. He has written numerous courses on various facets of real estate in his A.C.E. family of classes, including the first crypto and real estate course approved for CE in Florida — and only the third one approved anywhere in the country. Josh is also the author of The Roadmap of the American Dream, a simple guide that explains how investing works. Josh remains a top producer in the residential market and runs the commercial and crypto/metaverse division of Real Estate Empire Group.