Artificial Intelligence or AI has been around for a long time, but with the emergence of ChatGPT, Jasper, Bard, and others, this area has exploded in options and tools that are being incorporated into their offerings. In this session, we will explore what AI is, the many ways it can be used in your real estate business and everyday life, the legal and ethical implications, and much more. By the end of this session, you will be more intelligent about this fast-emerging technology to ensure you stay ahead of the curve! 1-3 hours

Get a demo or tour of Canva the most popular marketing design program that can help you build your own marketing materials (business cards, flyers, postcards, brochures, social media posts, cover photos, animations, videos, and more) very easily yourself. Then get step-by-step instructions & assistance on how to use Canva, so by the end of the session, you can be your own designer!
Key Takeaways:
1. Identify how to use Canva to create online and offline marketing materials.
2. Identify how to use Canva to create videos to promote yourself, your properties, etc.
3. List tools and sources to create copyright-safe marketing materials
2-4 Hours

With the proliferation of wire transfer fraud, listing scams, and other digital schemes, the real estate industry has been a major target for hackers and fraudsters. They realize real estate professionals are involved in large transactions and gather valuable information--often without the training or resources to do so securely. In this session, you'll find out how to assess your cybersecurity weaknesses, implement easy low tech solutions, and navigate several laws and NAR policies. Ensure your safety in this perilous digital world!
Key Takeaways:
• Relate how the real estate industry has become a target for hackers and fraudulent digital schemes
• Identify how to protect your clients from cyber threats targeting the real estate industry
• Demonstrate how to be compliant with the state and federal laws and NAR policies
Alternate Title: How Technology Can Ruin Your Real Estate Business 1-8 hours

Most real estate professionals believe that if they are ever the victim of a digital crime such as being hacked and suffer a data breach or held for ransom, or have a client fall for a wire transfer scam that their Errors and Omission (E&O) or General Liability (GL) insurance will cover them. What if I told you that they won’t help you at all in the digital/cyber world? In this session, you will learn what Cyber Liability (CL) insurance is, why you need it, how to pick the right policy, and more.
Key Takeaways:
• Relate how the real estate industry has become a target for hackers and fraudulent digital schemes
• Identify what Cyber Liability insurance is and why it has become so necessary in the real estate industry
• List steps you take in selecting the best Cyber Liability insurance policy
1-2 hours

Facebook is the largest social networking site in the world and it has tons of potential for REALTORS® to make connections & generate business with potential clients. This course will teach you why Facebook is vital for REALTORS®, the ins & outs of how to set up and run your custom Business Page, separate your Personal & Business lives, get Likes, leverage Facebook Advertising & much more!
Key Takeaways:
• Relate the explosive growth of Facebook and why it is so important to businesses & REALTORS®
• Identify how to set up and run an effective business page & separate your personal & business lives
• Identify your strategy on Facebook and develop a time management schedule to implement it after the class
1-3 hours

This course explores how the computer and the Internet have revolutionized the real estate industry and how today’s Realtor® can properly use it in their daily lives to be more efficient, better serve consumers, gain & retain business, plus address legal, risk management, and online safety concerns.

This class is intended to help any REALTOR®, no matter what their tech knowledge or skill level, learn how to properly utilize and leverage the Internet in a fast-paced, yet fun & easy to follow environment.

Key Takeaways:
1. Identify how to best utilize a search engine to improve your customer service & optimize your time online.
2. Identify how to best utilize a web browser & extensions to improve your customer service & optimize your time online
3. Identify how to best utilize the cloud to improve your customer service & optimize your time online
1-4 Hours

Smart Home technology has taken over every inch of today’s household (inside and out) and is quickly changing real estate consumers. In this session, you will gain a better understanding of what a smart home is, how the technology works, why consumers love them, what options are available, and as a REALTOR how it can help you market and/or sell a Smart Home property including addressing the legal implications & risks associated with smart homes. 1-4 Hours

Instructor Development Workshop As a speaker/instructor, our livelihood is completely dependent on getting hired and more importantly rehired. But that is a daunting task when you consider there are a lot of us out there vying for the same opportunities.
So what do you do to help yourself stand out from the pack and endear yourself to the all-important decision makers? Learn the tricks of the trade from Craig Grant, an independent speaker who has passed on representation and yet been able to build up one of the most active speaking calendars in the industry including many premier spots at state conventions, corporate events and more throughout the US each year. 1-2 hours

Wire Transfer Fraud is the most prevalent and dangerous scam targeting the real estate industry. The sad reality is one bad click by a buyer can ruin a transaction and their financial livelihood. In this session, you will learn what wire transfer fraud is, how it works, how easy it is to dupe a buyer into falling for this scheme, and most importantly the steps you need to take to educate and protect your customers from falling for it.
Key Takeaways:
• Relate how the real estate industry has become a target for hackers and fraudulent digital schemes
• Identify how to indemnify yourself and protect your clients from wire transfer fraud
• List steps you should take to protect your business from wire transfer fraud
1-2 hours

Augmented and Virtual Reality are changing the way consumers research and shop for property and are reshaping the real estate industry. By attending this informative session, you will learn what they are and how to leverage them in your real estate business, plus see some examples of companies and products that are leading the way in this exciting space.
Key Takeaways:
• Define Augmented and Virtual Reality and what is behind their recent growth.
• Relate how the growth of augmented and virtual reality is impacting real estate
• Identify potential opportunities to use augmented and virtual reality in your real estate business
1-3 Hours

For Association/Board Staff Darwinism states that “Anything That Doesn’t Adapt, Dies.” The real estate industry has gone through many significant changes in the past, but the recent wave of technology disruptions presents the most daunting set of challenges yet. In this session we will explore this landscape, identify some best practices and provide valuable insights and ideas you can implement to ensure that your association adapts and not only survives, but thrives now and into the future. 1-3 hours

Get a demo or tour of popular marketing design programs including Canva and Animoto that can help you build your own marketing materials (business cards, flyers, postcards, brochures, social media posts, cover photos, animations, videos, and more) very easily yourself. Then get step-by-step instructions and assistance on how to use these programs, so by the end of the session, you can be your own designer!
Key Takeaways:
• Identify how to use Canva to create online and offline marketing materials.
• Identify how to use Animoto to create videos to promote yourself, your properties, etc.
• List tools and sources to create copyright-safe marketing materials
2-4 hours

Marketing has changed completely over the last few years. Mass-marketing is gone; replaced by the more cost-effective targeted approaches of social media, mobile, video, predictive analysis, retargeting, and relationship-based marketing. Find out how these options can build a growth oriented marketing plan to rock your business without blowing your budget. You'll get easy-to-use resources and tools for creating marketing materials tuned to today's hottest trends. Plus you’ll see examples of rockstar marketing from across the industry.
Key Takeaways:
• Adjust your marketing based on how real estate consumers’ now research using the internet.
• Identify and incorporate the modern marketing technique best fitting your marketing goals and strategy.
• Identify which social media best suits your marketing strategy and how social media advertising can optimize reaching your audience.
1-4 hours

Instructor Development Workshop Or For Association/Board Staff Your mission should you decide to accept it. Create strong demand and attendance, while somehow providing consistent promotions to every offering on your educational calendar. Your marketing messages will be received by a member base that is bombarded by thousands of messages each day. If you accept and succeed at this mission, your will achieve happiness & enhanced job security. This message will self-destruct in 5 seconds. Good luck!
So how do you craft each marketing message so that they stand out and resonate with your members’ and deliver you a packed house each time? In this session we will review new school marketing concepts, techniques and tools, do breakout sessions to help you devise a multi-touch marketing plan. Plus we will look at some innovative and outside the box ideas that are being done by educators across the country. Basically a 100 mph blitz through Buzz-Worthy "EVENT" marketing. 1 hour

Part 1
Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumers behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles including how to:
● Determine your personal brand and marketing niche to effectively connect with and service consumers
● Determine how to create your content marketing strategy to effectively connect with and service consumers
● Identify your social object, contract, and marketing strategy to effectively connect with and service consumers
● Identify how to get found online earlier during the consumer research step in the process to effectively connect with and service consumers
● Identify how to effectively leverage a website as the hub of all your marketing activities and search engine optimization (SEO) to effectively connect with and service consumers
● Identify how to effectively leverage video and YouTube to effectively connect with and serve consumers.
The course will also include an overview of state and federal laws as well as National Association of REALTOR® policies to ensure that all marketing and communication are done properly and compliantly.

By the end of this session, each attendee will be able to develop or adjust their marketing strategies to ensure they can effectively connect with and serve consumers in a cost-effective and highly productive way.

Part 2
Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumer behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles including social media, ratings, reviews, recommendations, and relationship-based marketing techniques. Including how to:
● Leverage Social Media and social media advertising to effectively connect with and service consumers
● Leverage Ratings, Reviews, Recommendations and In Search Ofs (ISOs) to effectively connect with and service consumers
● Leverage Relationship-based marketing techniques to effectively connect with and service consumers
● Identify the federal and Alabama state laws as well as the National Association of real estate professionals policies that involve marketing to ensure all your activities are legally compliant
● Gain tools that will allow you to create your marketing materials to effectively connect with and service consumers.
By the end of this course, each attendee will be able to develop or adjust their marketing strategies to ensure they can effectively connect with and service consumers to grow their business in a cost-effective and highly productive way.
12-14 Hours

Video is the most dominant form of marketing and communication with today’s short-attention-span and overwhelmed consumer. The problem is 80% of all videos online are abandoned in the first 8 seconds. In this information-packed session, you will walk away with the best tools and tips to allow you to go home ready to create amazing videos, but also see the “OSCAR Winners” from around the real estate industry in categories including Best REALTOR Commercial, Customer Testimonials, Community Tour, Property Tour and more.
Key Takeaways:
• Understand the role and growth of video and the use/expectations of your clients
• Identify the right video recording devices, software, apps, and more for video production
• Identify different styles and types of videos you can create in your real estate business
1-3 hours

Become a Real Estate Mobile Road Warrior! The Cloud is the key to being a modern business in a multi-device mobile world. And no one offers a better and more secure cloud-based solution to run your business than Google. In this session, each student will learn how to leverage the cloud and the Google ecosystem to help them reduce their business operating costs, improve their work efficiency, communications, and more.
Key Takeaways:
• Identify how Google’s cloud-based solutions could improve processes and efficiencies while reducing operational costs in your real estate business
• Identify cloud-based solutions that could improve processes and efficiencies in your business
• Relate how you could leverage certain cloud-based solutions to improve collaboration, communication, and service with your clients and/or team members.
1-4 Hours

Social media is changing our world and the way business is done and clients are earned. This session will show you how to come up with your own social media strategy and an overview of each major social media network (Facebook, Instagram, LinkedIn, Nextdoor, Pinterest, Twitter, Snapchat, TikTok, etc.) so that you can pick which ones you fit you the best and how to do it all in less than 15 minutes per day.
Key Takeaways:
• Relate the growth and importance of social media on society, the business world and the real estate industry
• Identify the benefits, strengths, and weaknesses of each major social media site so that you can identify which one(s) are right for your business and the kind of client you are trying to reach
• Identify the right tools and develop a time management plan that can be easily implemented to allow you to succeed in social media in just a few minutes a day.
2-4 Hours

Everything about the real estate industry has changed over the last few years. On your end as a real estate practitioner, the tools of the trade and how you market and generate business are radically different than how real estate professionals of the past operated. And with the ubiquity of the Internet, Social Media, and mobile, you are now dealing with a consumer who has access to everything at any time, adept at doing their own research (sometimes to the point of being over-prepared and/or overwhelmed), has very little patience or loyalty compared to the customers of the past. In other words, they are the Hyper-Connected Consumer.

In this 2-day Certification Training, we will explore what is causing these changes and more importantly provide you a road map to ensure you have all the best tools to run your business and proven techniques to ensure you are setting yourself up for success and exceed the expectations of today’s consumer going forward.
Event planners can choose a mixture of any of Craig’s classes to build out their desired 2-day event

As a REALTOR®, from the day you get your license you are set up for failure in the cybersecurity world because the Code of Ethics and state laws require the collection, proper storage, and eventual destruction of all communications and documentation related to your business. And seeing as you’ve probably never had any proper training on how to do this, you (and the real estate industry in general) have become major targets for hackers and fraudsters. Plus there are many other laws, and articles in the Code of Ethics that can expose you and your clients to potential dangers. In this session, we will explore how to navigate this complex digital world and provide you easy to implement solutions to protect yourself in the cyber world. 1-8 hours

The Coronavirus pandemic changed the way we live in so many ways. For many in the real estate industry, it forced them to rethink the way they work. In this session, we will provide advice and all the tools you will need to allow you to work from home, virtually show properties and open houses, complete every step of the real estate process remotely, and more.
Key Takeaways:
• Identify the best solutions that will allow you to do your job remotely.
• Identify the best solutions that will allow you to showcase properties remotely.
• List the tools you will use to do each part of your job remotely.
1-2 hours

AI, Big Data, CryptoCurrency, Blockchain, NextGen Homes, iBuyers, and More!
The real estate landscape is changing so fast, that it can be pretty scary to think about what the industry might look like tomorrow, let alone 10-15 years from now. In this session, technologist Craig Grant will take a look into his crystal ball and assess some emerging trends that are going to shake up and/or disrupt the real estate industry including 3-D Printing, Artificial Intelligence, Augmented and Virtual Reality, Big Data and Predictive Analysis, CryptoCurrency, BlockChain, iBuying, the NextGen Home, and more.
Key Takeaways:
• Identify which technological advancements will impact the NextGen of home building and development
• Identify which technology advancements and consumer behaviors will impact your job as a REALTOR
• Relate which technology advancements and consumer behaviors will impact future marketing
1-3 hours

For a real estate company to be able to succeed in today’s hyper competitive real estate industry, it is
in their best interest to not just have an understanding of the best tools to run their company and
potentially provide resources to their group. The problem is there are so many solutions to
consider and every vendor claims their product/service is the greatest option, so choosing the right
technologies can be an intimidating task.
Are you thinking about buying technology solutions for your business, but don’t know where to
start? You need to attend this session! Craig Grant will be your personal technology shopping
assistant and provide you insights for the best hardware (computers, tablets, smartphones, cameras,
etc.), software (contact/lead/customer relationship/task management), apps, website vendors,
anti-virus protection, and much more!
1-3 hours

As a real estate professional, it can be pretty intimidating trying to figure out what technology solutions you should choose to run your business. Wouldn’t it be awesome to be able to go to your favorite tech store with a true geek?
Then you need to attend this session as Craig Grant will be your personal technology shopping assistant and help you choose the best hardware (computers, phones, tablets, cameras, accessories, etc.), software (CRMs, Forms and Contract Management, cloud storage, etc.), apps and more to improve your real estate business.
Key Takeaways:
• Identify the best hardware solutions that meet your business needs and enhance your customer service.
• Identify the best software and apps that meet your business needs and enhance your customer service.
• Identify the best tools that will protect your business while ensuring optimal customer service.
1-4 hours

Instructor Development Workshop In the first hour, we will explore what Instructor Professionalism really is and what today’s education director and/or event planner wants from their speakers.
We will explore many technology tools and solutions that can help you meet these needs by creating more
impactful presentations, improve your communication with your clients’ (and students), assist in the
marketing/promotion of your classes/events and more in a legally compliant manner. More importantly, you will learn how to use many of the tools covered in the course first-hand and be able to walk away from the session with new skills and resources than ever before which will help you take your speaking
business to the next level. 6 hours

For Association/Board Staff Do you ever feel like your team’s marketing and communication efforts are for naught and you get the same group of members at each event? Well the fact is your members are continuously being inundated with messages or have Too Much Inbox (TMI), so how do you break through the clutter and make sure your association’s voice is heard? In this session, Craig will explore new techniques and vehicles that will help you boost your associations attendance, participation & more! 1-2 hours

If you have a website you know the biggest challenge is being found and getting traffic. And as the old saying goes, if you're not on the first page of a Google search, you might as well be on the last as most people don’t go beyond the first page of results. Search Engine Optimization or SEO is a complicated process that requires very specialized knowledge and training. Or you can check out this class to learn how it works, how you can either do it yourself or hire the right party to do it for you, and what steps you would need to take to improve your website's On-Site and Off-Site SEO ranking!
Key Takeaways:
• Gain an understanding of what SEO is and how it works, and the challenges it entails
• List important steps you would need to take to address on-site optimization
1-2 hours

While many real estate professionals have their own website, very few can say that it is successful in that it has ample traffic, generates leads and excels on search engines.
In this session, we will explore how to properly plan and run a website from the beginning (or revamp an existing site) with any vendor to ensure it is consumer-centric and provides them the content, tools, and services they desire which in turn will help you generate more traffic, leads and search engine ranking you desire. Plus how to ensure the site is legally compliant, provide tips on how to hire someone to assist in SEO and not get ripped off, and and much more. Alternate Title: Run a Successful Website and Dominate the Search Engines
Key Takeaways:
• List the important elements (modern design trends, UI, stickiness, etc.) of a user-friendly real estate site
• Identify the best methods to generate site traffic
• Identify key techniques and strategies to optimize your website for search engines
1-4 hours

For some reason, a lot of criminals target real estate professionals with bad intent, and each year many around the country are physically attacked with often scary results. In this session, we will cover why they target real estate professionals and provide you with many apps, tricks, and tech tools that can help protect or even save your life.
Key Takeaways:
• Relate how the real estate industry has become a target for criminals and violent offenders
• Identify apps, tricks, and tools you can use to protect yourself from these dangerous situations
• List steps you should take to protect yourself if you are ever in a dangerous situation
1-2 hours

The real estate industry is constantly under attack by hackers, fraudsters, and other entities with malicious intent. In this session, we will explore some of the main scams targeting the real estate world including Wire Transfer Fraud, Listing Scams, Business Email Compromise (BEC) phishing, ADA Compliance of websites, and more, but most importantly how to protect you and your clients from these devious schemes.
Key Takeaways:
• Relate how the real estate industry has become a target for hackers and fraudulent digital schemes
• Identify how to protect your clients from cyber threats and scams that target the real estate industry
• List steps you should take to protect your business from industry scams
1-2 hours

Instructor Development Workshop The average consumer’s attention span is less than 8 seconds (which is equal to that of the average goldfish), and the truth is most don’t want to read wordy marketing materials. But yet, the average marketing piece for classes and events in the real estate industry are
cluttered with wordy descriptions, bullet points and more to try to convince our members to
attend (problem is they don’t resonate due to the design). In this session we will explore how
to make your marketing materials in print, online, etc. more visual in their design and how to
leverage infographics that are exploding in popularity. 1.5 hours

With the ubiquity of the Internet, social media, and mobile, you are now dealing with a consumer who has access to everything at any time, adept at doing their own research (sometimes to the point of being
over-prepared and/or overwhelmed), has very little patience or loyalty compared to the customers of the past. In other words, they are the Hyper-Connected Consumer. In this session, we will explore what is causing these changes and more importantly provide you with proven techniques on how to set yourself up for success and meet their expectations going forward.
Key Takeaways:
• Relate what are the major changes in today’s consumers’ behaviors and expectations compared to consumers of the past.
• Identify what factors are causing the changes in today’s consumers’ behaviors and expectations.
• Identify the best solutions to ensure you are meeting today’s consumers’ expectations and needs.
1-4 hours