Craig Grant

Technology, AI, marketing, and cybersecurity topics taught with “Pre-K” simplicity for easy application by real estate professionals.

Craig Makes Promoting Your Session Easy!

Every event sponsor receives:

  • A Custom Promotional Video. See Example.
  • Various Customized Promotional Graphics for Social Media. See Example.
  • A Custom Promotional Flyer. See Example.

 

Create Awesome Marketing Content & Materials with AI & ChatGPT

One of the strengths of generative Artificial Intelligence (AI) tools like ChatGPT, Dalle-2, MidJourney, etc. is that they are incredible at creating written, audio, or even visual content. In this session, we will explore many different ways you can use this tech to come up with ideas &/or generate content and the tools to pull it off. 1-2 hours

How AI is Transforming Real Estate

WATCH A TRAILER Artificial Intelligence or AI has been around for a long time, but with the emergence of ChatGPT, Jasper, Bard, and others, this area has exploded in options and tools that are being incorporated into their offerings. In this session, we will explore what AI is, the many ways it can be used in your real estate business and everyday life, the legal and ethical implications, and much more. By the end of this session, you will be more intelligent about this fast-emerging technology to ensure you stay ahead of the curve! 1-4 hours

Separate Modules 1-2 hours: Best Uses for Generative AI & ChatGPT for Real Estate; Create Awesome Marketing Content & Materials with AI & ChatGPT; The Good, the Bad, & the Ugly of AI & ChatGPT; AI & ChatGPT and the Laws & the Code of Ethics

Instructor Professionalism 101: Owning & Rocking the Virtual & In-Person Classroom

Instructor Development Workshop As an instructor, it is your job to help elevate real estate practitioners by increasing their knowledge, sharpening their skills, and most importantly instilling in them a high level of professionalism through education. This session will help you improve as an instructor by focusing on what Instructor Professionalism really is and how to incorporate GAPE, VARK, DISC, and other adult learning methods, tricks, & tools, to ensure that you are raising the bar with your presentations and learning environment whether in-person, virtually or hybrid. 3-4 hours

The Good, the Bad, & the Ugly of AI & ChatGPT

WATCH A PROMO Artificial Intelligence or AI is powering a new generation of tools that allow you to do some amazing things compared to tools of the past. But there are many downsides to this amazing technology. In this session, we will explore what AI is and how it can be used improperly which can potentially violate laws and/or be used unethically or worse in your life and real estate business. 1-2 hours

AI & ChatGPT and the Laws & the Code of Ethics

Artificial Intelligence or AI is powering a new generation of tools that allow you to do some amazing things compared to tools of the past. But there are many downsides to this amazing technology including that if they are used improperly they violate laws and/or the code of ethics. In this session, we will explore how to use them ethically in your life and real estate business. 1-3 hours

AI & ChatGPT for Associations

For Association Executives and Staff Artificial Intelligence or AI has been around for a long time, but with the emergence of OpenAI’s ChatGPT (written content) & Dalle-2 (imagery and video), MidJourney, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others incorporating AI, it has finally reached the masses. In this session, we'll explore what Generative AI is, and how it can be used by your association or board to help boost efficiencies and productivity; personalize and enhance marketing; improve communications and customer service; and more in an ethical and legal manner. Plus, we'll explore how AI is, and will be, used by your members, consumers, and industry vendors to drastically change the real estate world and how your association operates. By the end of this session, you and your team will be more informed and prepared to stay ahead of the curve of this fast-emerging technology already disrupting the real estate industry. 3 hours

AI & ChatGPT for Brokers

Artificial Intelligence or AI has been around for a long time, but with the emergence of OpenAI’s ChatGPT (written content) & Dalle-2 (imagery and video), MidJourney, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others incorporating AI, it has finally reached the masses. In this session, we'll explore what Generative AI is, and how it can be used to help boost business efficiencies and productivity, personalize and enhance marketing, improve communications and customer service, and more in an ethical and legally compliant manner. Plus, we will explore how AI is, and will be, used by your team, consumers, and industry vendors to drastically change the real estate world and how your company operates. By the end of this session, you and your team will be more informed and prepared to stay ahead of the curve of this fast-emerging technology already disrupting the real estate industry. 3 hours

All the Best Apps for Real Estate

Apps allow you to truly leverage the power of your mobile devices & the cloud and these days there’s an App for just about everything. In this session, Craig will help you cut through the clutter and show you the best Apps for business, productivity, organization, photos, social media & of course real estate so that you can truly maximize your smartphone &/or tablet experience for Your real estate business. 1-2 hours

Best Uses for Generative AI & ChatGPT for Real Estate

Artificial Intelligence or AI is powering a new generation of tools that help you run your business and life faster and more efficiently than tools of the past. In this session, we will explore some of the top things you can use to help you automate tasks, communications, content, plan your business, marketing, and more. 1-2 hours

Canva for Real Estate Hands-On Workshop

Get a demo or tour of Canva, the most popular marketing design program, to help you easily build your own marketing materials (business cards, flyers, postcards, brochures, social media posts, cover photos, animations, videos, and more). Get step-by-step instructions and assistance on how to use Canva, so by the end of the session, you can be your own designer!
Key Takeaways:
· Identify how to use Canva to create online and offline marketing materials.
· Identify how to use Canva to create videos to promote yourself, your properties, etc.
· List tools and sources to create copyright-safe marketing materials
2-4 hours

Don't Worry, I am not Going to Hack YOU, Am I?!?

The scary truth is, in the old days, hackers were highly skilled programmers, but now there are tools readily available online that you can set up with next to no tech knowledge, and be out in the wild compromising unsuspecting victims the same day. In this session, we'll demonstrate exactly how people get hacked, and the simple steps you can take to protect yourself. Don't worry though, I won't hack you?! 1-3 hours

Everything You Need to Know About Cyber Liability Insurance

Most real estate professionals believe that if they are ever the victim of a digital crime such as being hacked and suffer a data breach or held for ransom, or have a client fall for a wire transfer scam that their Errors and Omission (E&O) or General Liability (GL) insurance will cover them. What if I told you that they won’t help you at all in the digital/cyber world? In this session, you will learn what Cyber Liability (CL) insurance is, why you need it, how to pick the right policy, and more. 1-2 hours

Facebook & Instagram for Real Estate

Facebook is the largest social networking site in the world and it has tons of potential for REALTORS® to make connections and generate business with potential clients. This course will teach you why Facebook is vital for REALTORS®, the ins and outs of how to set up and run your custom Business Page, separate your personal and business lives, get Likes, leverage Facebook advertising and much more! 1-3 hours

Facebook for Real Estate: Making Money on Facebook

Facebook is the largest Social Networking site in the world & it has tons of potential for REALTORS® to make connections & generate business with potential clients. This course will teach you why Facebook is vital for REALTORS®, the ins & outs of how to set up and run your custom Business Page, separate your Personal & Business lives, get Likes, leverage Facebook Advertising & much more! 1-3 hours

Get More Done Online in Half the Time: Become a Real Estate Internet Whiz

This course explores how the computer and the Internet have revolutionized the real estate industry and how today’s real estate professional can properly use it in their daily lives to be more efficient, better serve consumers, gain and retain business, plus address legal, risk management, and online safety concerns. This class is intended to help any professional, no matter what their tech knowledge or skill level, learn how to properly utilize and leverage the Internet in a fast-paced, yet fun & easy to follow environment. 1-4 hours

Get the Hack Out of Here! Cybersecurity for Real Estate

With the proliferation of wire transfer fraud, listing scams, and other digital schemes, the real estate industry has been a major target for hackers and fraudsters. They realize real estate professionals are involved in large transactions and gather valuable information--often without the training or resources to do so securely. In this session, you'll find out how to assess your cybersecurity weaknesses, implement easy low tech solutions, and navigate several laws and NAR policies. Ensure your safety in this perilous digital world! Alternate Title: Cybersecurity: Protect Your Business from Digital and Legal Threats 1-8 hours

How Smart is YOUR Smart Home? Smart Homes Need Smarter Agents

Smart Home technology has taken over every inch of today’s household (inside and out) and is quickly changing real estate consumers. In this session, you will gain a better understanding of what a smart home is, how the technology works, why consumers love them, what options are available, and how it can help you market and/or sell a Smart Home property including addressing the legal implications and risks associated with smart homes. 1-4 hours

How to Become an Ed Director's Best Friend

Instructor Development Workshop As a speaker/instructor, our livelihood is completely dependent on getting hired and more importantly rehired. But that is a daunting task when you consider there are a lot of us out there vying for the same opportunities. How do you stand out from the pack and endear yourself to the all-important decision makers? Learn the tricks of the trade from Craig Grant, an independent speaker who has passed on representation and yet been able to build up one of the most active speaking calendars in the industry including many premier spots at state conventions, corporate events and more throughout the US each year. 1-2 hours

How to Protect You and Your Clients from Wire Transfer Fraud

Wire Transfer Fraud is the most prevalent and dangerous scam targeting the real estate industry. The sad reality is one bad click by a buyer can ruin a transaction and their financial livelihood. In this session, you will learn what wire transfer fraud is, how it works, how easy it is to dupe a buyer into falling for this scheme, and most importantly the steps you need to take to educate and protect your customers from falling for it. 1-2 hours

How to Virtually Market and Sell Real Estate

Augmented and Virtual Reality are changing how consumers research and shop for property and reshaping the real estate industry. Learn what they are and how to leverage them in your real estate business, plus see examples of the companies and products leading the way in this exciting space.
Key Takeaways:
• Describe what's behind the recent growth of Augmented and Virtual Reality.
• Relate how the growth of augmented and virtual reality is impacting real estate.
• Identify opportunities to use augmented and virtual reality in your business.
1-3 hours

Life in the Fast Lane: Adapt or Die

For Association/Board Staff Darwinism states that “Anything That Doesn’t Adapt, Dies.” The real estate industry has gone through many significant changes in the past, but the recent wave of technology disruptions presents the most daunting set of challenges yet. In this session we will explore this landscape, identify some best practices and provide valuable insights and ideas you can implement to ensure that your association adapts and not only survives, but thrives now and into the future. 1-3 hours

Market Like a Pro In No Time: Hands-On Workshop

Get a demo or tour of popular marketing design programs including Canva and Animoto that can help you build your own marketing materials (business cards, flyers, postcards, brochures, social media posts, cover photos, animations, videos, and more) very easily yourself. Then get step-by-step instructions and assistance on how to use these programs, so by the end of the session, you can be your own designer!
Key Takeaways:
• Identify how to use Canva to create online and offline marketing materials.
• Identify how to use Animoto to create videos to promote yourself, your properties, etc.
• List tools and sources to create copyright-safe marketing materials
2-4 hours

Market Like a Rockstar on a Roadies Budget

Marketing has changed completely over the last few years. Mass-marketing is gone, replaced by the more cost-effective targeted approaches of social media, mobile, video, predictive analysis, retargeting, and relationship-based marketing. Find out how these options can build a growth oriented marketing plan to rock your business without blowing your budget. You'll get easy-to-use resources and tools for creating marketing materials tuned to today's hottest trends. Plus you’ll see examples of rockstar marketing from across the industry. 1-4 hours

Mission Impossible! Put Butts in Seats at Your Events

Instructor Development Workshop OR For Association/Board Staff Your mission should you decide to accept it. Create strong demand and attendance, while somehow providing consistent promotions to every offering on your educational calendar. Your marketing messages will be received by a member base that is bombarded by thousands of messages each day. If you accept and succeed at this mission, your will achieve happiness & enhanced job security. This message will self-destruct in 5 seconds. Good luck!
So how do you craft each marketing message to stand out and resonate with your members’ and deliver you a packed house? In this session we will review new school marketing concepts, techniques and tools, do breakout sessions to help you devise a multi-touch marketing plan. Plus we will look at some innovative and outside the box ideas that are being done by educators across the country. Basically a 100 mph blitz through Buzz-Worthy "EVENT" marketing. 1 hour

Modern Real Estate Professional’s Marketing Boot Camp

Part 1
Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumers behaviors and marketing have changed and give you a guidebook to follow to help you focus on modern marketing principles including: personal brand, marketing niche, content marketing strategy, social objective, contract, marketing strategy, get found online earlier, effectively leverage a website, search engine optimization (SEO), and leverage video and YouTube.

The course will also include an overview of state and federal laws as well as National Association of REALTOR® policies to ensure that all marketing and communication are done properly and compliantly. By the end of this session, you will be able to develop or adjust your marketing strategies to ensure you can effectively connect with and serve consumers in a cost-effective and highly productive way.

Part 2
Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumer behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles including social media, ratings, reviews, recommendations, and relationship-based marketing techniques including: social media advertising, ratings, reviews, recommendations, In Search Ofs (ISOs), relationship-based marketing techniques, federal and state laws, as well as the National Association of REALTORS® policies.
By the end of this course, each you'll be able to develop or adjust your marketing strategies to connect with and serve consumers to grow your business in a cost-effective and highly productive way. 12-14 hours

Oscar-Worthy Real Estate Video

Video is the most dominant form of marketing and communication with today’s short-attention-span and overwhelmed consumer. The problem is 80% of all videos online are abandoned in the first 8 seconds. In this information-packed session, you will walk away with the best tools and tips to allow you to go home ready to create amazing videos, but also see the “OSCAR Winners” from around the real estate industry in categories including Best REALTOR® Commercial, Customer Testimonials, Community Tour, Property Tour and more. 1-3 hours

Run Your Business on Google and the Cloud

Become a Real Estate Mobile Road Warrior! The Cloud is the key to being a modern business in a multi-device mobile world. And no one offers a better and more secure cloud-based solution to run your business than Google. In this session, each student will learn how to leverage the cloud and the Google ecosystem to help them reduce their business operating costs, improve their work efficiency, communications, and more.
Key Takeaways:
• Improve processes and efficiencies while reducing operational costs by using Google’s cloud-based solutions.
• Leverage certain cloud-based solutions to improve collaboration, communication, and service.
1-4 Hours

Social Media Success in Just Minutes a Day!

Social media is changing our world and the way business is done and clients are earned. This session will show you how to come up with your own social media strategy and an overview of each major social media network (Facebook, Instagram, LinkedIn, Nextdoor, Pinterest, Twitter, Snapchat, TikTok, etc.) so that you can pick which ones you fit you the best and how to do it all in less than 15 minutes per day. Alternate Title: Social Media Success in Just Minutes a Day! Become a Social Media Superstar; 2-4 hours

Technology And Marketing Real Estate Certification (TAMREC)

Everything about the real estate industry has changed over the last few years. On your end as a real estate practitioner, the tools of the trade and how you market and generate business are radically different than how real estate professionals of the past operated. And with the ubiquity of the Internet, Social Media, and mobile, you are now dealing with a consumer who has access to everything at any time, adept at doing their own research (sometimes to the point of being over-prepared and/or overwhelmed), has very little patience or loyalty compared to the customers of the past. In other words, they are the Hyper-Connected Consumer.

In this 2-day Certification Training, we will explore what is causing these changes and more importantly provide you a road map to ensure you have all the best tools to run your business and proven techniques to ensure you are setting yourself up for success and exceed the expectations of today’s consumer going forward.
Event planners can choose a mixture of any of Craig’s classes to build out their desired 2-day event

Technology and the Law, the Code of Ethics, and Fair Housing

As a REALTOR®, from the day you get your license you are set up for failure in the cybersecurity world because the Code of Ethics and state laws require the collection, proper storage, and eventual destruction of all communications and documentation related to your business. And seeing as you’ve probably never had any proper training on how to do this, you (and the real estate industry in general) have become major targets for hackers and fraudsters. Plus there are many other laws and Code of Ethics' articles exposing you and your clients to potential dangers. In this session, we will explore how to navigate this complex digital world and provide you easy to implement solutions to protect yourself in the cyber world. 1-8 hours

The Future of Real Estate Technology

AI, Big Data, CryptoCurrency, Blockchain, NextGen Homes, iBuyers, and More! The real estate landscape is changing so fast, that it can be pretty scary to think about what the industry might look like tomorrow, let alone 10-15 years from now. In this session, technologist Craig Grant will take a look into his crystal ball and assess some emerging trends that are going to shake up and/or disrupt the real estate industry including 3-D Printing, Artificial Intelligence, Augmented and Virtual Reality, Big Data and Predictive Analysis, CryptoCurrency, BlockChain, iBuying, the NextGen Home, and more. 1-3 hours

The Real Estate Broker’s Ultimate Technology Toolbox

For a real estate company to be able to succeed in today’s hyper competitive real estate industry, it is in their best interest to not just have an understanding of the best tools to run their company and potentially provide resources to their group. The problem is there are so many solutions to consider and every vendor claims their product/service is the greatest option, so choosing the right technologies can be an intimidating task. Are you thinking about buying technology solutions for your business but don’t know where to start? You need to attend this session! Craig Grant will be your personal technology shopping assistant and provide you insights for the best hardware (computers, tablets, smartphones, cameras, etc.), software (contact/lead/customer relationship/task management), apps, website vendors, anti-virus protection, and much more! 1-3 hours

The Real Estate Pro’s Essential Technology Toolbox / Tech Buying Guide

As a real estate professional, it can be pretty intimidating trying to figure out what technology solutions you should choose to run your business. Wouldn’t it be awesome to be able to go to your favorite tech store with a true geek? Then you need to attend this session as Craig Grant will be your personal technology shopping assistant and help you choose the best hardware (computers, phones, tablets, cameras, accessories, etc.), software (CRMs, Forms and Contract Management, cloud storage, etc.), apps and more to improve your real estate business. 1-4 hours

Tips, Tricks & Technology Tools for Trainers

Instructor Development Workshop In the first hour, we will explore what Instructor Professionalism really is and what today’s education director and/or event planner wants from their speakers. We will explore many technology tools and solutions that can help you meet these needs by creating more impactful presentations, improve your communication with your clients’ (and students), assist in the marketing/promotion of your classes/events and more in a legally compliant manner. More importantly, you will learn how to use many of the tools covered in the course first-hand and be able to walk away from the session with new skills and resources than ever before which will help you take your speaking business to the next level. 6 hours

TMI! Too Much Inbox

For Association/Board Staff Do you ever feel like your team’s marketing and communication efforts are for naught and you get the same group of members at each event? Well the fact is your members are continuously being inundated with messages or have Too Much Inbox (TMI), so how do you break through the clutter and make sure your association’s voice is heard? In this session, Craig will explore new techniques and vehicles that will help you boost your associations attendance, participation & more! 1-2 hours

Top 10 Tips to Dominate the Search Engines

If you have a website you know the biggest challenge is being found and getting traffic. And as the old saying goes, if you're not on the first page of a Google search, you might as well be on the last as most people don’t go beyond the first page of results. Search Engine Optimization or SEO is a complicated process that requires very specialized knowledge and training. Or you can check out this class to learn how it works, how you can either do it yourself or hire the right party to do it for you, and what steps you would need to take to improve your website's On-Site and Off-Site SEO ranking! 1-2 hours

Top 10 Tips to Guarantee a Successful Website

While many real estate professionals have their own website, very few can say that it is successful in that it has ample traffic, generates leads and excels on search engines. In this session, we will explore how to properly plan and run a website from the beginning (or revamp an existing site) with any vendor to ensure it is consumer-centric and provides them the content, tools, and services they desire which in turn will help you generate more traffic, leads and search engine ranking you desire. Plus how to ensure the site is legally compliant, provide tips on how to hire someone to assist in SEO and not get ripped off, and and much more. Alternate Title: Run a Successful Website and Dominate the Search Engines 1-4 hours

Top 10 Ways Technology Can Ruin Your Business

These days, between viruses, malware, wire transfer fraud, listing scams, social engineering, identity theft and
more, it is pretty scary being a REALTOR. Especially when you are legally required to collect & store vital
information from your customers with no proper training on how to do so.
In this session, you will learn about the Top 10 Cyber & Legal Threats (with easy solutions you can go home &
implement) to help protect yourself and your clients’ from this perilous digital world. 1-3 hours

Top Apps, Tricks and Tech Tools for REALTOR® Safety

For some reason, a lot of criminals target real estate professionals with bad intent, and each year many around the country are physically attacked with often scary results. In this session, we will cover why they target real estate professionals and provide you with many apps, tricks, and tech tools that can help protect or even save your life.
Key Takeaways:
• Describe how the real estate industry is targeted by criminals and violent offenders.
• Identify apps, tricks, and tools to protect yourself from these dangerous situations
• List steps you should take to protect yourself if you are ever in a dangerous situation
1-2 hours

Top Scams Targeting the Real Estate Industry

The real estate industry is constantly under attack by hackers, fraudsters, and other entities with malicious intent. In this session, we will explore some of the main scams targeting the real estate world including Wire Transfer Fraud, Listing Scams, Business Email Compromise (BEC) phishing, ADA Compliance of websites, and more, but most importantly how to protect you and your clients from these devious schemes.
Key Takeaways:
• Describe the targetitng of the real estate industry by hackers' fraudulent digital schemes.
• Protect your clients from cyber threats and scams.
• List steps you should take to protect your business from industry scams.
1-2 hours

Visual Storytelling: Market Your Classes through Infographs & Visual Tools

Instructor Development Workshop The average consumer’s attention span is less than 8 seconds (which is equal to that of the average goldfish), and the truth is most don’t want to read wordy marketing materials. But yet, the average marketing piece for classes and events in the real estate industry are
cluttered with wordy descriptions, bullet points and more to try to convince our members to
attend (problem is they don’t resonate due to the design). In this session, we will explore how
to make your marketing materials in print, online, etc. more visual in their design and how to
leverage infographics that are exploding in popularity. 1.5 hours

Working with Today’s Hyper-Connected Consumer

With the ubiquity of the Internet, social media, and mobile, you are now dealing with a consumer who has access to everything at any time, adept at doing their own research (sometimes to the point of being over-prepared and/or overwhelmed), has very little patience or loyalty compared to the customers of the past. In other words, they are the Hyper-Connected Consumer. In this session, we will explore what is causing these changes and more importantly provide you with proven techniques on how to set yourself up for success and meet their expectations going forward. 1-4 hours

AVAILABLE DESIGNATION/CERTIFICATION COURSES

GRI Marketing Module in multiple states
GRI Technology Module in multiple states
National Assocation of REALTORS®' ePro Certification 1 Day Live Instruction
Technology and Marketing Real Estate Certification: 2 Day Training Program
Real Estate Marketing Expert (REME)
Modern Real Estate Instructor (MREI)
Safety Cybersecurity And Real Estate (SCARE)
CRS elective, Cyber Security: Protecting Your Business from Digital Threat

Create Awesome Marketing Content & Materials with AI & ChatGPT

One of the strengths of generative Artificial Intelligence (AI) tools like ChatGPT, Dalle-2, MidJourney, etc. is that they are incredible at creating written, audio, or even visual content. In this session, we will explore many different ways you can use this tech to come up with ideas &/or generate content and the tools to pull it off. 1-2 hours

How AI is Transforming Real Estate

WATCH A TRAILER Artificial Intelligence or AI has been around for a long time, but with the emergence of ChatGPT, Jasper, Bard, and others, this area has exploded in options and tools that are being incorporated into their offerings. In this session, we will explore what AI is, the many ways it can be used in your real estate business and everyday life, the legal and ethical implications, and much more. By the end of this session, you will be more intelligent about this fast-emerging technology to ensure you stay ahead of the curve! 1-4 hours

Separate Modules 1-2 hours: Best Uses for Generative AI & ChatGPT for Real Estate; Create Awesome Marketing Content & Materials with AI & ChatGPT; The Good, the Bad, & the Ugly of AI & ChatGPT; AI & ChatGPT and the Laws & the Code of Ethics

Instructor Professionalism 101: Owning & Rocking the Virtual & In-Person Classroom

Instructor Development Workshop As an instructor, it is your job to help elevate real estate practitioners by increasing their knowledge, sharpening their skills, and most importantly instilling in them a high level of professionalism through education. This session will help you improve as an instructor by focusing on what Instructor Professionalism really is and how to incorporate GAPE, VARK, DISC, and other adult learning methods, tricks, & tools, to ensure that you are raising the bar with your presentations and learning environment whether in-person, virtually or hybrid. 3-4 hours

The Good, the Bad, & the Ugly of AI & ChatGPT

WATCH A PROMO Artificial Intelligence or AI is powering a new generation of tools that allow you to do some amazing things compared to tools of the past. But there are many downsides to this amazing technology. In this session, we will explore what AI is and how it can be used improperly which can potentially violate laws and/or be used unethically or worse in your life and real estate business. 1-2 hours

AI & ChatGPT and the Laws & the Code of Ethics

Artificial Intelligence or AI is powering a new generation of tools that allow you to do some amazing things compared to tools of the past. But there are many downsides to this amazing technology including that if they are used improperly they violate laws and/or the code of ethics. In this session, we will explore how to use them ethically in your life and real estate business. 1-3 hours

AI & ChatGPT for Associations

For Association Executives and Staff Artificial Intelligence or AI has been around for a long time, but with the emergence of OpenAI’s ChatGPT (written content) & Dalle-2 (imagery and video), MidJourney, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others incorporating AI, it has finally reached the masses. In this session, we'll explore what Generative AI is, and how it can be used by your association or board to help boost efficiencies and productivity; personalize and enhance marketing; improve communications and customer service; and more in an ethical and legal manner. Plus, we'll explore how AI is, and will be, used by your members, consumers, and industry vendors to drastically change the real estate world and how your association operates. By the end of this session, you and your team will be more informed and prepared to stay ahead of the curve of this fast-emerging technology already disrupting the real estate industry. 3 hours

AI & ChatGPT for Brokers

Artificial Intelligence or AI has been around for a long time, but with the emergence of OpenAI’s ChatGPT (written content) & Dalle-2 (imagery and video), MidJourney, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others incorporating AI, it has finally reached the masses. In this session, we'll explore what Generative AI is, and how it can be used to help boost business efficiencies and productivity, personalize and enhance marketing, improve communications and customer service, and more in an ethical and legally compliant manner. Plus, we will explore how AI is, and will be, used by your team, consumers, and industry vendors to drastically change the real estate world and how your company operates. By the end of this session, you and your team will be more informed and prepared to stay ahead of the curve of this fast-emerging technology already disrupting the real estate industry. 3 hours

All the Best Apps for Real Estate

Apps allow you to truly leverage the power of your mobile devices & the cloud and these days there’s an App for just about everything. In this session, Craig will help you cut through the clutter and show you the best Apps for business, productivity, organization, photos, social media & of course real estate so that you can truly maximize your smartphone &/or tablet experience for Your real estate business. 1-2 hours

Best Uses for Generative AI & ChatGPT for Real Estate

Artificial Intelligence or AI is powering a new generation of tools that help you run your business and life faster and more efficiently than tools of the past. In this session, we will explore some of the top things you can use to help you automate tasks, communications, content, plan your business, marketing, and more. 1-2 hours

Canva for Real Estate Hands-On Workshop

Get a demo or tour of Canva, the most popular marketing design program, to help you easily build your own marketing materials (business cards, flyers, postcards, brochures, social media posts, cover photos, animations, videos, and more). Get step-by-step instructions and assistance on how to use Canva, so by the end of the session, you can be your own designer!
Key Takeaways:
· Identify how to use Canva to create online and offline marketing materials.
· Identify how to use Canva to create videos to promote yourself, your properties, etc.
· List tools and sources to create copyright-safe marketing materials
2-4 hours

Don't Worry, I am not Going to Hack YOU, Am I?!?

The scary truth is, in the old days, hackers were highly skilled programmers, but now there are tools readily available online that you can set up with next to no tech knowledge, and be out in the wild compromising unsuspecting victims the same day. In this session, we'll demonstrate exactly how people get hacked, and the simple steps you can take to protect yourself. Don't worry though, I won't hack you?! 1-3 hours

Everything You Need to Know About Cyber Liability Insurance

Most real estate professionals believe that if they are ever the victim of a digital crime such as being hacked and suffer a data breach or held for ransom, or have a client fall for a wire transfer scam that their Errors and Omission (E&O) or General Liability (GL) insurance will cover them. What if I told you that they won’t help you at all in the digital/cyber world? In this session, you will learn what Cyber Liability (CL) insurance is, why you need it, how to pick the right policy, and more. 1-2 hours

Facebook & Instagram for Real Estate

Facebook is the largest social networking site in the world and it has tons of potential for REALTORS® to make connections and generate business with potential clients. This course will teach you why Facebook is vital for REALTORS®, the ins and outs of how to set up and run your custom Business Page, separate your personal and business lives, get Likes, leverage Facebook advertising and much more! 1-3 hours

Facebook for Real Estate: Making Money on Facebook

Facebook is the largest Social Networking site in the world & it has tons of potential for REALTORS® to make connections & generate business with potential clients. This course will teach you why Facebook is vital for REALTORS®, the ins & outs of how to set up and run your custom Business Page, separate your Personal & Business lives, get Likes, leverage Facebook Advertising & much more! 1-3 hours

Get More Done Online in Half the Time: Become a Real Estate Internet Whiz

This course explores how the computer and the Internet have revolutionized the real estate industry and how today’s real estate professional can properly use it in their daily lives to be more efficient, better serve consumers, gain and retain business, plus address legal, risk management, and online safety concerns. This class is intended to help any professional, no matter what their tech knowledge or skill level, learn how to properly utilize and leverage the Internet in a fast-paced, yet fun & easy to follow environment. 1-4 hours

Get the Hack Out of Here! Cybersecurity for Real Estate

With the proliferation of wire transfer fraud, listing scams, and other digital schemes, the real estate industry has been a major target for hackers and fraudsters. They realize real estate professionals are involved in large transactions and gather valuable information--often without the training or resources to do so securely. In this session, you'll find out how to assess your cybersecurity weaknesses, implement easy low tech solutions, and navigate several laws and NAR policies. Ensure your safety in this perilous digital world! Alternate Title: Cybersecurity: Protect Your Business from Digital and Legal Threats 1-8 hours

How Smart is YOUR Smart Home? Smart Homes Need Smarter Agents

Smart Home technology has taken over every inch of today’s household (inside and out) and is quickly changing real estate consumers. In this session, you will gain a better understanding of what a smart home is, how the technology works, why consumers love them, what options are available, and how it can help you market and/or sell a Smart Home property including addressing the legal implications and risks associated with smart homes. 1-4 hours

How to Become an Ed Director's Best Friend

Instructor Development Workshop As a speaker/instructor, our livelihood is completely dependent on getting hired and more importantly rehired. But that is a daunting task when you consider there are a lot of us out there vying for the same opportunities. How do you stand out from the pack and endear yourself to the all-important decision makers? Learn the tricks of the trade from Craig Grant, an independent speaker who has passed on representation and yet been able to build up one of the most active speaking calendars in the industry including many premier spots at state conventions, corporate events and more throughout the US each year. 1-2 hours

How to Protect You and Your Clients from Wire Transfer Fraud

Wire Transfer Fraud is the most prevalent and dangerous scam targeting the real estate industry. The sad reality is one bad click by a buyer can ruin a transaction and their financial livelihood. In this session, you will learn what wire transfer fraud is, how it works, how easy it is to dupe a buyer into falling for this scheme, and most importantly the steps you need to take to educate and protect your customers from falling for it. 1-2 hours

How to Virtually Market and Sell Real Estate

Augmented and Virtual Reality are changing how consumers research and shop for property and reshaping the real estate industry. Learn what they are and how to leverage them in your real estate business, plus see examples of the companies and products leading the way in this exciting space.
Key Takeaways:
• Describe what's behind the recent growth of Augmented and Virtual Reality.
• Relate how the growth of augmented and virtual reality is impacting real estate.
• Identify opportunities to use augmented and virtual reality in your business.
1-3 hours

Life in the Fast Lane: Adapt or Die

For Association/Board Staff Darwinism states that “Anything That Doesn’t Adapt, Dies.” The real estate industry has gone through many significant changes in the past, but the recent wave of technology disruptions presents the most daunting set of challenges yet. In this session we will explore this landscape, identify some best practices and provide valuable insights and ideas you can implement to ensure that your association adapts and not only survives, but thrives now and into the future. 1-3 hours

Market Like a Pro In No Time: Hands-On Workshop

Get a demo or tour of popular marketing design programs including Canva and Animoto that can help you build your own marketing materials (business cards, flyers, postcards, brochures, social media posts, cover photos, animations, videos, and more) very easily yourself. Then get step-by-step instructions and assistance on how to use these programs, so by the end of the session, you can be your own designer!
Key Takeaways:
• Identify how to use Canva to create online and offline marketing materials.
• Identify how to use Animoto to create videos to promote yourself, your properties, etc.
• List tools and sources to create copyright-safe marketing materials
2-4 hours

Market Like a Rockstar on a Roadies Budget

Marketing has changed completely over the last few years. Mass-marketing is gone, replaced by the more cost-effective targeted approaches of social media, mobile, video, predictive analysis, retargeting, and relationship-based marketing. Find out how these options can build a growth oriented marketing plan to rock your business without blowing your budget. You'll get easy-to-use resources and tools for creating marketing materials tuned to today's hottest trends. Plus you’ll see examples of rockstar marketing from across the industry. 1-4 hours

Mission Impossible! Put Butts in Seats at Your Events

Instructor Development Workshop OR For Association/Board Staff Your mission should you decide to accept it. Create strong demand and attendance, while somehow providing consistent promotions to every offering on your educational calendar. Your marketing messages will be received by a member base that is bombarded by thousands of messages each day. If you accept and succeed at this mission, your will achieve happiness & enhanced job security. This message will self-destruct in 5 seconds. Good luck!
So how do you craft each marketing message to stand out and resonate with your members’ and deliver you a packed house? In this session we will review new school marketing concepts, techniques and tools, do breakout sessions to help you devise a multi-touch marketing plan. Plus we will look at some innovative and outside the box ideas that are being done by educators across the country. Basically a 100 mph blitz through Buzz-Worthy "EVENT" marketing. 1 hour

Modern Real Estate Professional’s Marketing Boot Camp

Part 1
Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumers behaviors and marketing have changed and give you a guidebook to follow to help you focus on modern marketing principles including: personal brand, marketing niche, content marketing strategy, social objective, contract, marketing strategy, get found online earlier, effectively leverage a website, search engine optimization (SEO), and leverage video and YouTube.

The course will also include an overview of state and federal laws as well as National Association of REALTOR® policies to ensure that all marketing and communication are done properly and compliantly. By the end of this session, you will be able to develop or adjust your marketing strategies to ensure you can effectively connect with and serve consumers in a cost-effective and highly productive way.

Part 2
Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumer behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles including social media, ratings, reviews, recommendations, and relationship-based marketing techniques including: social media advertising, ratings, reviews, recommendations, In Search Ofs (ISOs), relationship-based marketing techniques, federal and state laws, as well as the National Association of REALTORS® policies.
By the end of this course, each you'll be able to develop or adjust your marketing strategies to connect with and serve consumers to grow your business in a cost-effective and highly productive way. 12-14 hours

Oscar-Worthy Real Estate Video

Video is the most dominant form of marketing and communication with today’s short-attention-span and overwhelmed consumer. The problem is 80% of all videos online are abandoned in the first 8 seconds. In this information-packed session, you will walk away with the best tools and tips to allow you to go home ready to create amazing videos, but also see the “OSCAR Winners” from around the real estate industry in categories including Best REALTOR® Commercial, Customer Testimonials, Community Tour, Property Tour and more. 1-3 hours

Run Your Business on Google and the Cloud

Become a Real Estate Mobile Road Warrior! The Cloud is the key to being a modern business in a multi-device mobile world. And no one offers a better and more secure cloud-based solution to run your business than Google. In this session, each student will learn how to leverage the cloud and the Google ecosystem to help them reduce their business operating costs, improve their work efficiency, communications, and more.
Key Takeaways:
• Improve processes and efficiencies while reducing operational costs by using Google’s cloud-based solutions.
• Leverage certain cloud-based solutions to improve collaboration, communication, and service.
1-4 Hours

Social Media Success in Just Minutes a Day!

Social media is changing our world and the way business is done and clients are earned. This session will show you how to come up with your own social media strategy and an overview of each major social media network (Facebook, Instagram, LinkedIn, Nextdoor, Pinterest, Twitter, Snapchat, TikTok, etc.) so that you can pick which ones you fit you the best and how to do it all in less than 15 minutes per day. Alternate Title: Social Media Success in Just Minutes a Day! Become a Social Media Superstar; 2-4 hours

Technology and the Law, the Code of Ethics, and Fair Housing

As a REALTOR®, from the day you get your license you are set up for failure in the cybersecurity world because the Code of Ethics and state laws require the collection, proper storage, and eventual destruction of all communications and documentation related to your business. And seeing as you’ve probably never had any proper training on how to do this, you (and the real estate industry in general) have become major targets for hackers and fraudsters. Plus there are many other laws and Code of Ethics' articles exposing you and your clients to potential dangers. In this session, we will explore how to navigate this complex digital world and provide you easy to implement solutions to protect yourself in the cyber world. 1-8 hours

The Future of Real Estate Technology

AI, Big Data, CryptoCurrency, Blockchain, NextGen Homes, iBuyers, and More! The real estate landscape is changing so fast, that it can be pretty scary to think about what the industry might look like tomorrow, let alone 10-15 years from now. In this session, technologist Craig Grant will take a look into his crystal ball and assess some emerging trends that are going to shake up and/or disrupt the real estate industry including 3-D Printing, Artificial Intelligence, Augmented and Virtual Reality, Big Data and Predictive Analysis, CryptoCurrency, BlockChain, iBuying, the NextGen Home, and more. 1-3 hours

The Real Estate Broker’s Ultimate Technology Toolbox

For a real estate company to be able to succeed in today’s hyper competitive real estate industry, it is in their best interest to not just have an understanding of the best tools to run their company and potentially provide resources to their group. The problem is there are so many solutions to consider and every vendor claims their product/service is the greatest option, so choosing the right technologies can be an intimidating task. Are you thinking about buying technology solutions for your business but don’t know where to start? You need to attend this session! Craig Grant will be your personal technology shopping assistant and provide you insights for the best hardware (computers, tablets, smartphones, cameras, etc.), software (contact/lead/customer relationship/task management), apps, website vendors, anti-virus protection, and much more! 1-3 hours

The Real Estate Pro’s Essential Technology Toolbox / Tech Buying Guide

As a real estate professional, it can be pretty intimidating trying to figure out what technology solutions you should choose to run your business. Wouldn’t it be awesome to be able to go to your favorite tech store with a true geek? Then you need to attend this session as Craig Grant will be your personal technology shopping assistant and help you choose the best hardware (computers, phones, tablets, cameras, accessories, etc.), software (CRMs, Forms and Contract Management, cloud storage, etc.), apps and more to improve your real estate business. 1-4 hours

Tips, Tricks & Technology Tools for Trainers

Instructor Development Workshop In the first hour, we will explore what Instructor Professionalism really is and what today’s education director and/or event planner wants from their speakers. We will explore many technology tools and solutions that can help you meet these needs by creating more impactful presentations, improve your communication with your clients’ (and students), assist in the marketing/promotion of your classes/events and more in a legally compliant manner. More importantly, you will learn how to use many of the tools covered in the course first-hand and be able to walk away from the session with new skills and resources than ever before which will help you take your speaking business to the next level. 6 hours

TMI! Too Much Inbox

For Association/Board Staff Do you ever feel like your team’s marketing and communication efforts are for naught and you get the same group of members at each event? Well the fact is your members are continuously being inundated with messages or have Too Much Inbox (TMI), so how do you break through the clutter and make sure your association’s voice is heard? In this session, Craig will explore new techniques and vehicles that will help you boost your associations attendance, participation & more! 1-2 hours

Top 10 Tips to Dominate the Search Engines

If you have a website you know the biggest challenge is being found and getting traffic. And as the old saying goes, if you're not on the first page of a Google search, you might as well be on the last as most people don’t go beyond the first page of results. Search Engine Optimization or SEO is a complicated process that requires very specialized knowledge and training. Or you can check out this class to learn how it works, how you can either do it yourself or hire the right party to do it for you, and what steps you would need to take to improve your website's On-Site and Off-Site SEO ranking! 1-2 hours

Top 10 Tips to Guarantee a Successful Website

While many real estate professionals have their own website, very few can say that it is successful in that it has ample traffic, generates leads and excels on search engines. In this session, we will explore how to properly plan and run a website from the beginning (or revamp an existing site) with any vendor to ensure it is consumer-centric and provides them the content, tools, and services they desire which in turn will help you generate more traffic, leads and search engine ranking you desire. Plus how to ensure the site is legally compliant, provide tips on how to hire someone to assist in SEO and not get ripped off, and and much more. Alternate Title: Run a Successful Website and Dominate the Search Engines 1-4 hours

Top 10 Ways Technology Can Ruin Your Business

These days, between viruses, malware, wire transfer fraud, listing scams, social engineering, identity theft and
more, it is pretty scary being a REALTOR. Especially when you are legally required to collect & store vital
information from your customers with no proper training on how to do so.
In this session, you will learn about the Top 10 Cyber & Legal Threats (with easy solutions you can go home &
implement) to help protect yourself and your clients’ from this perilous digital world. 1-3 hours

Top Apps, Tricks and Tech Tools for REALTOR® Safety

For some reason, a lot of criminals target real estate professionals with bad intent, and each year many around the country are physically attacked with often scary results. In this session, we will cover why they target real estate professionals and provide you with many apps, tricks, and tech tools that can help protect or even save your life.
Key Takeaways:
• Describe how the real estate industry is targeted by criminals and violent offenders.
• Identify apps, tricks, and tools to protect yourself from these dangerous situations
• List steps you should take to protect yourself if you are ever in a dangerous situation
1-2 hours

Top Scams Targeting the Real Estate Industry

The real estate industry is constantly under attack by hackers, fraudsters, and other entities with malicious intent. In this session, we will explore some of the main scams targeting the real estate world including Wire Transfer Fraud, Listing Scams, Business Email Compromise (BEC) phishing, ADA Compliance of websites, and more, but most importantly how to protect you and your clients from these devious schemes.
Key Takeaways:
• Describe the targetitng of the real estate industry by hackers' fraudulent digital schemes.
• Protect your clients from cyber threats and scams.
• List steps you should take to protect your business from industry scams.
1-2 hours

Visual Storytelling: Market Your Classes through Infographs & Visual Tools

Instructor Development Workshop The average consumer’s attention span is less than 8 seconds (which is equal to that of the average goldfish), and the truth is most don’t want to read wordy marketing materials. But yet, the average marketing piece for classes and events in the real estate industry are
cluttered with wordy descriptions, bullet points and more to try to convince our members to
attend (problem is they don’t resonate due to the design). In this session, we will explore how
to make your marketing materials in print, online, etc. more visual in their design and how to
leverage infographics that are exploding in popularity. 1.5 hours

Working with Today’s Hyper-Connected Consumer

With the ubiquity of the Internet, social media, and mobile, you are now dealing with a consumer who has access to everything at any time, adept at doing their own research (sometimes to the point of being over-prepared and/or overwhelmed), has very little patience or loyalty compared to the customers of the past. In other words, they are the Hyper-Connected Consumer. In this session, we will explore what is causing these changes and more importantly provide you with proven techniques on how to set yourself up for success and meet their expectations going forward. 1-4 hours

AVAILABLE DESIGNATION/CERTIFICATION COURSES

GRI Marketing Module in multiple states
GRI Technology Module in multiple states
National Assocation of REALTORS®' ePro Certification 1 Day Live Instruction
Technology and Marketing Real Estate Certification: 2 Day Training Program
Real Estate Marketing Expert (REME)
Modern Real Estate Instructor (MREI)
Safety Cybersecurity And Real Estate (SCARE)
CRS elective, Cyber Security: Protecting Your Business from Digital Threat

As the lead Subject Matter Expert (SME) of NAR’s upcoming rebuild of ePro, 2023 RIS Media Newsmaker as an Industry Futurist, over 150 in-person & virtual speaking engagements around the world each year, including sessions for NAR, several state conventions & other key industry events, Craig Grant is considered one of the most sought-after technology, marketing & cybersecurity speakers around. Whether it be at an industry event, in the classroom, or online via Zoom or the RETI.us portal, one thing that fuels Craig is to help today’s real estate professionals embrace and get over their fear of technology so that it can work for them and not against them.

As his motto, “Advanced Real Estate Technology & Marketing Instructed at a Pre-KLevel” states, Craig is able to take extremely complicated topics & present them in a way that the average non-technical person not only understands but is able to apply & improve their business. In addition to being the CEO of the Real Estate Technology Institute and RETI.us, the Real Estate Industry’s Home for Online Technology Education, Craig Grant is an avid sports fan & music lover who can be found watching and/or participating in events and concerts with friends.

Instructional Training

• Completed Florida REALTORS® ITI & IDW Instructor Training Academy
• RAPDD Summit & REEA Conference
• Promax Advanced Management Academy
• The New York Times Leadership Institute
• Myers Briggs Personality Training
• Public Speaking Essentials

National Association of REALTOR® Highlights

• Certified CRS, CE, GRI, E-Pro & RPR Instructor
• (5x) Presenter for the National Association of REALTORSⓇ Association Executive Institute
• (7x) Presenter for National Association of REALTORSⓇ Annual Conference
• (6x) Presenter for National Association of REALTORSⓇ Tech Edge Series
• (8x) Presenter for the RAPDD Summit & REEA Conventions
• (2x) Lead Trainer for Re-Certification of NAR REBAC, ABR & CIPS Instructors
• (10x) Lead Trainer for State Instructor Development Programs

Watch Craig in Action

Some of Craig Grant’s Past Clients

  • residential real estate council

I’d like to share with you a gem in the field of presenting on real estate technology, Craig Grant. I’ve worked with Craig quite a few years now and he delivers a wide variety of sessions to help members streamline their businesses with technology. Craig’s presentations are lively and practical, delivered in a down to earth, easy to understand style. He’s among the easiest speakers to work with. If you’re looking for a dynamic speaker on transforming your business using the latest technology, Craig is who should contact!”

Priscilla Toth, Former Education Director, New York State Association of REALTORS®

Craig Grant has presented many of his seminars to our members. He is a pleasure to work with and his evaluations are always the same … ‘Excellent Instructor, Great Information, and Bring Him Back for More!’”

Lanie Haw, Professional Services Coordinator, REALTORS® Association of Martin County

Availability Inquiry

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    Second choice of date for presentation.
Lisa BettsCraig Grant