AI is transforming real estate marketing, enabling agents and brokers to craft compelling, hyper-personalized content for listings, ads and social media. Discover how AI can help you scale your marketing while maintaining authenticity.
Takeaways:
• How AI generates high-quality listing descriptions and ad copy
• Automating and personalizing social media content
• Best practices for leveraging AI to enhance brand presence
45-90 minutes

AI is rapidly shifting from a helpful assistant to an invisible operating layer inside the brokerage, influencing decisions, workflows, client communications, pricing guidance, and agent behavior long before leadership teams have fully defined the rules. This presentation challenges broker owners to confront the real stakes of AI safety, governance, and ethics, not as abstract policy issues, but as questions of control, liability, competitive advantage, and long-term enterprise value. Through real-world brokerage scenarios, emerging platform risks, and practical governance frameworks, Derek Taylor of T3 Sixty explores how firms can harness AI’s speed and leverage without surrendering trust, compliance, or strategic autonomy. The core question is simple and urgent: as AI begins to orchestrate the work of agents, will that intelligence layer be owned by your brokerage, or by someone else? 45-90 minutes

As AI adoption increases, so do concerns about bias, privacy and ethical usage. This session explores the potential risks and best practices to ensure responsible AI implementation in real estate.
Takeaways:
· Understanding bias in AI-driven decision-making
· Privacy concerns and legal considerations in AI applications
· How to ensure ethical and transparent AI usage in real estate
45-90 minutes

AI-powered analytics are reshaping real estate, providing insights that help professionals forecast market trends, determine optimal pricing strategies and uncover hidden opportunities. Learn how to harness data-driven decision-making to stay ahead.
Takeaways:
· How AI-driven predictive analytics improve market forecasting
· Techniques to leverage AI for pricing optimization
· Identifying new market opportunities with machine learning
45-90 minutes

AI is no longer a futuristic concept – it’s an essential tool for agents and brokers looking to stay competitive. This session explores how AI can enhance client service, streamline lead generation and optimize operational efficiency.
Takeaways:
· Practical AI applications for real estate professionals
· How to use AI-driven insights to improve client interactions
· Tools and technologies to boost productivity and lead conversion
45-90 minutes

How AI assistants now sit between your brokerage and the consumers and recruits searching for it — and what agents, teams, and brokers each need to do about it.

For two decades, brokerage marketing had one job: get a human's attention and pull them toward your agents, your listings, and your brand. That job didn't disappear, but it's no longer the whole picture. Buyers, sellers, and recruiting agents are increasingly asking AI assistants to compare brokerages, recommend agents, and surface shortlists before any human conversation ever takes place. The decision is still made by people. The doorway to the decision is now a machine reading what you've published.

In this 45–90 minute keynote, Derek Taylor walks mixed audiences of agents and broker/owners through the structural shift reshaping real estate marketing and recruiting at the same time. He shows why the same generic language that costs you a buyer also costs you the agent you were trying to recruit, how AI assistants read agent profiles and brokerage public surfaces together as one paragraph, and what each side of the room needs to do about it. The session delivers two playbooks — five steps for agents, five for brokers and team leaders — and lands the framing most keynotes miss: this is shared work, and neither side can carry the other.

This is not a hype talk. It's an operational, evidence-based session for an industry that has heard enough generic AI keynotes. Derek brings the perspective of a working consultant who advises brokerages, MLSs, and proptech companies on AI strategy every week, paired with the framing skills to make complex ideas land with a luxury agent, a franchise CEO, and an MLS director sitting in the same room. Attendees leave with two concrete assignments — one for tomorrow morning, one for this quarter — and a clear-eyed picture of a shift that is already underway in their market. 45-90 minutes