Maura Neill
ABR, AHWD, C2EX, CRS, CDPE, e-PRO, MRP, PSA, MA
International Speaker, Top Producer, and Leadership Trainer Maura Neill combines her love for the industry with her passion for no-nonsense education.
Everyone L.O.V.E.D. her!!! Awesome feedback and member engagement was fantastic!” Emy Saavedra, Member Services Director, Greater Albuquerque Association of REALTORS®
Maura was fantastic–her delivery and knowledge is excellent! She’s relatable, entertaining, and has such a good grasp of what our members are facing and what they need to hear.” Mary Pilaar, New Jersey REALTORS®
Leadership Session Information
From Service to Significance: Reinventing How We Serve Our Clients
Keynote or Session · What do Nordstrom, The Ritz-Carlton, and Michelin-starred restaurants have in common? They don’t just provide service, they design experiences. These iconic brands have mastered the art of anticipating needs, reading emotional cues, and delivering consistent, exceptional service. It’s not accidental — it’s intentional, strategic, and ever-evolving.
In this session, we explore how real estate professionals can adopt and adapt these high-touch service models to create meaningful, memorable experiences for clients. By blending emotional intelligence with clear feedback mechanisms and a client-first mindset, licensees can move beyond transactional interactions to build lasting value, relevance, and loyalty. In a rapidly shifting real estate landscape, service excellence isn’t a luxury — it’s an imperative. 1-3 hours
From Service to Significance: Reinventing How We Serve Our Members
For Association/Board Staff & Leadership · Keynote or Session · What do Nordstrom, The Ritz-Carlton, and Michelin-starred restaurants have in common? They don’t just provide service, they design experiences. These iconic brands have mastered the art of anticipating needs, reading emotional cues, and delivering consistent, exceptional service. It’s not accidental — it’s intentional, strategic, and ever-evolving.
In this session, we explore how REALTOR® Associations can adopt and adapt these high-touch service models to create meaningful, memorable experiences for members. By blending emotional intelligence with clear feedback mechanisms and a member-first mindset, Associations can move beyond transactional interactions to build lasting value, relevance, and loyalty. In a rapidly shifting real estate landscape, service excellence isn’t a luxury — it’s a leadership imperative. 1-3 hours
Outstanding, we and our professionals loved your presentation – it was just what we were hoping for. Great job!" Teresa King Kinney, CEO, MIAMI Association of REALTORS®
Accredited Buyer’s Representative (ABR®)
Designation · The ABR® designation is the benchmark of excellence in buyer representation. The designation program establishes a foundation of training, skills, and resources to help real estate professionals succeed as buyer representatives. The ABR® designation’s two-day core course is designed to help you conduct a buyer counseling session, sign buyer-clients to a written buyer representation agreement, negotiate buyer-clients offers, and bring the transaction to a successful close.2 days
Agent Before Association: Revolutionize the Nordstrom Way
For Association/Board Staff · Nordstrom, renowned for customer-centricity since its inception, embodies a philosophy of prioritizing customer satisfaction over all else. This approach, epitomized by empowering sales staff to rectify any customer concerns, offers valuable lessons applicable beyond retail. Associations can adopt Nordstrom's ethos by treating their members as customers, thereby reevaluating their missions and enhancing the value of membership to drive industry-wide innovation. 1 hour
At Home With Diversity® (AHWD)
Certification · The At Home With Diversity® certification is an educational experience designed to present a picture of the rapidly changing multicultural real estate market. The dynamic and interactive course format facilitates open discussion among students, creating an opportunity to open your mind and think about your clients respectfully and sensitively to their backgrounds and preferences. This certification addresses diversity, fair housing, and cultural differences and will help you build an inclusive business and marketing plan. This course meets the NAR Fair Housing requirement; 6-7 hours
Beyond Tactics: Mastering Negotiation Strategy in Real Estate
Gain a competitive edge in real estate negotiations with this engaging session tailored for real estate agents. You’ll learn to shift from reactive tactics to a strategic approach by clearly defining your goals and preparing effectively. Discover how to engage clients, manage expectations, and structure deals with confidence. With practical exercises and real-world applications, you’ll leave equipped to tackle negotiations head-on and secure favorable outcomes for your clients. Maura is a graduate of the Harvard Negotiation Institute at Harvard Law; 2-3 hours
Bias Override: Overcoming Barriers to Fair Housing
Certificate Course · This course helps real estate professionals interrupt stereotypical thinking to avoid fair housing pitfalls and provide equal professional service to every customer or client. Participants will learn about the mind science of identity, study how implicit bias can result in fair housing violations, and engage in interactive exercises to enhance communication skills and business relationships with clients of all backgrounds. This course meets the NAR Fair Housing requirement; 3-4 hours
Co-op(eration): Improve Customer Service with Your Competition
Video · As real estate licensees, we work for our clients, but we work with other agents, and the interactions we have with our colleagues can impact our clients’ experience, for better or for worse. In this session, we will explore building better relationships with other agents with the intent to leverage associations to our clients’ advantage ... and to our own professional benefit and for the betterment of our industry as a whole. 1-3 hours
Creating Engaging Education for the Next Generation of Realtors
For Association/Board Staff · Associations struggle to demonstrate membership value, particularly to the next generation of realtors. Education, once vital, now lacks appeal as topics like social media and technology are second nature to new members. We'll explore leveraging available resources to overhaul educational offerings, engaging the next generation in fresh, innovative ways to highlight the value of association membership. 1 hour
Creating the WIN: Negotiation with Style & Strategy
The most successful negotiators get the best outcomes for clients by thinking outside the box. This session pushes you out of your comfort zone to think differently. We’ll explore the impacts of perception versus reality on the transaction and how emotional intelligence affects the negotiation process. You’ll walk away with fresh, new approaches and innovative options for even the most difficult negotiation. Maura is a graduate of the Harvard Negotiation Institute at Harvard Law. 1-3 hours; 3 hour version includes self-assessment(s), small group discussion and case studies—as time and format allow
Customer Before Company: Revolutionize Your Real Estate Business the Nordstrom Way
Keynote or Session · Video · Nordstrom, renowned for its outstanding customer service, has a longstanding motto: "If We Sell You Well, Tell Others. If Not, Tell Us." With a focus on prioritizing customers, Nordstrom empowers its salespeople to ensure customer satisfaction. Drawing inspiration from Nordstrom's approach, businesses can redefine their customer service strategies. By translating Nordstrom's principles into practical actions and integrating its values into our own, we can transform our businesses and industry. 1-3 hours
Effective Strategies for Working With Members
For Association/Board Staff · Working with members is central to every association staff role: from staffing committee meetings and writing meeting agendas and minutes to planning and running events of all kinds. We will discuss member expectations (and how to manage them), the importance of detailed job descriptions, managing relationships and strategies for handling stressful or negative situations. Working for a REALTOR® Association can be rewarding and exciting but having specific tools at your disposal is crucial. 1 hour
Fair Play: Representation & Compensation Conversations
Homebuyers have had access to fair and equal transaction representation since the 1990s. Now, the value and process of buyer representation has come under scrutiny with the NAR lawsuit’s settlement terms. Removal of MLS compensation offers and the mandating of written agreements have real estate licensees questioning both how to serve their buyer clients and how they will be paid for their work. In this session, we’ll break down buyer representation into a step-by-step buyer consultation, effective buyer agreement discussions, objection handling dialogues, and ways to nurture buyer relationships in a changing market. We’ll explore why agency for first time and first-generation homebuyers is critical; and how advocacy and fair housing are connected. Get straight forward information and practical tools in this power packed session. An alternate version satisfying the NAR Fair Housing requirement is available; 2-3 hours
Happier Life: Intelligent Improvement for a Better You
Keynote · Emotional intelligence, now a popular term across psychology, self-help, business, and leadership realms, holds immense value for success. It fosters better communication, interpersonal skills, relationships, and negotiation tactics, leading to personal fulfillment. Maura explores the significance of emotional, body, and moral intelligence in this session, highlighting their interconnectedness. By improving these aspects, one can counter burnout, nurture relationships, enhance contentment, and bolster financial intelligence and security. 1 hour
Home Finance Resource (HFR)
Certification · The Home Finance Resource Certification Course is designed to provide real estate professionals with foundational education to explain key pieces of the loan origination process confidently. With the skills you gain from this course, you will also be equipped to guide navigating mortgage applications and alternative financing options for all buyers. With the skills you gain from this course, you will also be equipped to guide navigating mortgage applications and alternative financing options for all buyers. 1 day
Leadership Compass: Supporting Leaders with Vision, Insight, and Impact
For Association/Board Staff · Association staff are key navigators in helping leaders succeed. This session explores how staff can enhance leadership effectiveness by understanding self-perception, recognizing organizational realities, and applying emotional intelligence in interactions with leaders, volunteers, and members. Through interactive exercises — including music, visual arts, and collaborative discussions — participants will practice tools to guide leaders, align vision with reality, foster stronger relationships, and maximize organizational impact. Leadership Session Information 1 hour
Maura is an awesome speaker. Great useable ideas and good stories. She is genuine and passionate. I highly recommend her!" Bob Clark, Minnesota REALTORS®
Military Relocation Professional (MRP)
Certification · The Military Relocation Professional certification is for real estate professionals who want to work with current and former military service members. This certification program focuses on educating REALTORS® about working with U.S. servicemembers, their families, and veterans to find the housing solutions that best suit their needs and take full advantage of available benefits and support. 6-7 hours
Navigating Co-op(eration)
As agents and brokers, we work for our clients, but we work with our agents and other agents as well. The interactions we have with our colleagues can impact our clients’ experience, for better or for worse. Masterfully navigating complaints and issues within the brokerage and between competing brands requires a complex skill set encompassing everything from communication rules to social media ethics. In this session, you’ll get techniques and tips to build better agent relationships and elevate your brand for retention and recruiting. 1-3 hours
Perception and Reality: Unraveling the Threads
An effective leader hones leadership skills, improves their emotional intelligence and recognizes there are many realities in an organization. One’s own perception and reality may not be the same as another's perception and reality. We'll test your perception, compare it to others’, and discuss environmental perceptions and the application of emotional intelligence. How you utilize these skills to relate to Association staff, your Leadership Team, member volunteers and the organization’s membership may define your success. 1-2 hours Leadership Session Information
We had Maura as our presenter to kickoff our first Board of Directors meeting for 2021. Even in the virtual/Zoom environment that we currently reside, Maura's presentation was relevant and engaging, and the 90 minutes flew by! Our entire board had high praise for Maura's presentation, and I can't think of a better way for us to kick off our 2021 ... thank you, Maura!” - Jason Miller, 2021 President-elect, Minnesota REALTORS®
Perception, Reality & Your Emotional Intelligence
Keynote · A high level of emotional intelligence is the key to better communication, healthier relationships - both personal and professional - and a happier life. This session explores the psychology of perception versus reality and its impact on relationship-building, as well as how one's emotional intelligence plays a role in making (or breaking) interpersonal relationships. 1 hour
Maura did AMAZING! Everyone thoroughly enjoyed the presentation." - Cindy Teekell, Executive Officer, Northwest AR Board of REALTORS®
Pricing Strategy Advisor (PSA)
Certification · Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. With the Pricing Strategy Advisor certification, you will enhance your skills in pricing properties, creating comparative market analyses (CMAs), working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. 1 day
REALTOR® L.E.A.D.: Vision Course: Executing Your Leadership Vision
Maura Neill is an Approved Instructor for the National Association of REALTORS®’ L.E.A.D.: Vision Course. Unlock your leadership potential with top-tier training from NAR leaders. This exclusive course is designed to equip you with the skills and strategies needed to lead a REALTOR® organization with confidence. Whether you’re an emerging leader or a seasoned professional, this course provides the strategic insight, leadership training and hands-on skills needed to take your influence to the next level.
Taught by experienced NAR leaders, the course will help you:
· Define a strong leadership vision
· Develop a well-informed strategy
· Build and cultivate an effective team
· Navigate and manage change
· Strengthen communication and mentorship skills
Through interactive learning and real-life case studies, you’ll gain practical tools to elevate your leadership impact—within your association, brokerage, and beyond. Associations can tap into the wisdom and experience of NAR leaders by bringing this top-level training directly to their board, members, and staff through a live or live-virtual offering. To license the content, please reach out to REALTORLead@nar.realtor to begin the contract process. 6 hours
Rules, Roles, and Respect: From Etiquette to Effective Governance
Strong governance begins with a clear understanding of the roles, responsibilities, and relationships that shape an effective board. In Rules, Roles, and Respect, we explore the legal and ethical duties of board service — including fiduciary duty, and the duties of loyalty, care, and obedience — and how they translate into daily decision-making.
This course also emphasizes the importance of collaboration: how Directors and other leaders can foster a productive, respectful working relationship with association staff and with each other. Through real-world scenarios and practical guidance, participants will learn how to avoid common pitfalls, navigate conflicts, and lead with purpose, professionalism, and integrity. Whether you're a seasoned board member or new to leadership, this session will help you build a strong foundation for governance that works. 1-3 hours
She was terrific. Completely down to earth, totally got what we were needing and was very well received by the group. We would have her back again in a heartbeat.” Allyson Lysaght, Esq., Director of Professional Development, Greater Lehigh Valley REALTORS®
Strategic Planning
No two REALTOR® Associations are exactly alike — and your strategic planning process shouldn’t be, either. Maura will work with you and your leadership team to design a workshop or retreat that’s built around your organization’s culture, challenges, and vision.
She’ll start with a conversation to get to know your group, talk through your goals, and map out an approach that fits your needs and timeline. From there, Maura will create an engaging, collaborative experience that sparks fresh ideas, builds consensus, and leaves you with a clear, actionable plan for moving forward.
Since every organization’s needs are different, pricing is customized after your initial conversation, based on the scope and outcomes you’re seeking. Contact RealEstateSpeakers to Get the Process Started! Leadership Session Information;
“Maura was fantastic and I received many compliments from board members. I am looking forward to seeing her final strat plan for us.” - Kaydee Albritton, CEO, Central Panhandle REALTORS®
Systematic Lead Generation
Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system–one that includes incubation, follow-up and conversion–leads become relationships, closings, and great referral sources. In this session, we’ll discuss how to create a system that not only generates more leads but helps you to convert those leads into loyal clients with a greater success rate. 1-2 hours
The Art of the Story: Once Upon a Time Marketing
Keynote · Video · Storytelling, an ancient art, captivates and inspires and can make you stand out from the crowd when used effectively. It fosters connection, insight, and affinity with consumers, offering a platform for compelling marketing content. Your unique story, from presentation to listings, draws audiences, highlighting your exceptionalism. What's YOUR story? Broker Session & Workshop Available; 1-3 hours
Not a single head — no one was looking at their phones. The session was on storytelling. Embodying her topic, Maura painted a picture with her presentation, so when it ended, it was almost too soon because it left the audience wanting more. Highly recommend is an understatement!” – Michele Bailey, REALTOR®, CRS, Watersound, FL
The Long Run: Building a Business That Lasts
Keynote · Success in business isn’t a sprint — it’s a marathon. And no one knows that better than Maura Neill, who went from calling herself a “runner” in air quotes to crossing the finish lines at the Boston and London Marathons and winning her age group in local races. But it wasn’t just her pace that changed — it was her mindset.
In this motivational keynote, Maura shares how the lessons she learned on the racecourse mirror the entrepreneurial journey: staying consistent even when progress feels slow, pushing through the hard seasons, setting goals that stretch you, and ultimately discovering where your true strengths lie. She explores what it means to finish strong — even when the race is harder than expected — and how to find your stride in a business world that rarely offers a flat, straight path.
Whether you're just lacing up at the starting line or already deep into the long run of building something meaningful, this keynote will inspire you to run your race, trust your training, and own your identity as a business owner — no air quotes required. 45-60 mins
Maura gave the opening keynote address for our State Business Conference and it was the perfect way to kickoff the conference. The reviews were outstanding. Her comments were not only inspirational, they provided real substance and ideas for how our members could implement what they learned to be better agents and better leaders in our association. Maura brought incredible value to our meeting and I would highly recommend her as a speaker and trainer." John Blom, 2025 President, Washington REALTORS®
The Value-Driven Brokerage: Recruiting and Retaining Success
Keynote or Session · Video · In the ever-changing brokerage landscape, it's become increasingly important to consistently PROVE and IMPROVE your value in order to recruit and retain agents. Maura will discuss brokerage core values, the agents' WIIFM question, and how to illustrate the realtor affiliation value. You'll explore how the "showing your work" concept both attracts and maintains agents, while providing agents a method to "recruit and retain" Clients For Life for a strong pipeline in a challenging future market. 1-2 hours
THANK YOU for doing such an amazing job at our Broker Connect event. Our members were absolutely thrilled and I have received countless compliments about your presentation. Our entire organization's sincerest gratitude to you.” - Kelsey Panek, Director of Professional Development, REALTOR® Alliance of Greater Cincinnati
Thriving in a Shifting Market: Strategies for Today’s Agent
Today’s real estate market is constantly changing — and success requires adaptability, focus, and smart strategies. In this session, Maura Neill shares practical, back-to-basics approaches for generating inventory, marketing yourself effectively, and securing more listings, even in competitive conditions. Drawing directly from today’s market realities, she also explores the psychology of managing expectations, helping you guide clients confidently while maintaining your own focus and resilience. 1-3 hours
Your ‘Running Your Business’ course is always full of valuable information but never has been timelier or more relevant. We wish all our members could attend but were thrilled to have 696 join and stay engaged the entire two hours. We’ve gotten nothing but fantastic comments about your session.” - Maureen Murphy, CMP, CSEP, Vice President of Pro Development, New Jersey REALTORS®
Unlocking Opportunity: Fair Housing and Buyer Agency in Today’s Market
In a shifting market, true advocacy goes beyond a signed agreement—it keeps the door to homeownership open for all. This session reframes buyer representation through modern Fair Housing standards. You’ll learn to lead effective consultations, use transparent agreements, and address barriers facing first-generation buyers. Turn compliance into a business advantage with clear communication and advocacy that drives equitable outcomes and lasting client trust. This session was written to meet the NAR Fair Housing Requirement; 2-3 hours
What’s Your Story? Storytelling Marketing for Associations
For Association/Board Staff · Storytelling, an ancient art, captivates and ignites imagination. Effective storytelling distinguishes you, fostering understanding and affinity among consumers and agents. It serves as a vehicle for compelling content, crucial in promoting RPAC, events, education, and member services. Your association’s story has the power to help you both recruit and retain your members, to prove and improve the value of membership. So, what’s the story you’ll share? 1 hour
You, Improved: Building Systems for Sustainable Success
Keynote · You don’t need a new calendar year - or a new you - to pursue growth. Forget the pressure of resolutions and the perfectionist mindset it often brings. In this session, we reframe how to set goals, build habits, and define success by focusing on systems that actually work for you. Whether you're seeking personal growth, better work-life balance, or just a more intentional approach to your time and energy, let's create your personalized, sustainable path forward—no reinvention required. 1 hour
Your Next Era: From First Deal to Lasting Legacy
Keynote · Every real estate career unfolds in eras—from the excitement of your first deal to the stability of your veteran years and the legacy you leave behind. Too often, agents see only the grind of the present moment without recognizing the bigger picture of growth, resilience, and reinvention.
In this keynote, Maura Neill takes you through the defining “eras” of a real estate career: the challenges, the breakthroughs, and the turning points where you find your niche and align your work with your strengths.
Whether you’re brand new to the business or decades in, you’ll see yourself in these stories and leave with clarity, encouragement, and strategies to thrive in your current era. You’ll walk away ready to chart a path toward fulfillment on your own terms—because no one else’s version of success should box you in. The future is about creating the era that belongs to you. 45-60 mins
National Association of REALTORS® Leadership Academy Graduate
National Association of REALTORS® 2021 Leadership Team
National Association of REALTORS® L.E.A.D Approved Instructor
CRS National President’s Award
Atlanta REALTOR® of the Year
RPAC Hall of Fame
GO TO LEADERSHIP INFORMATION PAGE
“We had Maura as our presenter to kickoff our first Board of Directors meeting for 2021. Maura’s presentation was relevant and engaging, and the 90 minutes flew by! Our entire board had high praise for Maura’s presentation, and I can’t think of a better way for us to kick off our year!” Jason Miller, 2021 President, Minnesota REALTORS®
Perception and Reality: Composing Your Leadership’s Perfect Year
For Boards and Associations Association Executives (and staff) can play a large role in the success of Association Leadership. Helping your leadership become an effective leader and enjoy a successful year can mean assisting them with developing their leadership skills, utilizing and constantly improving your emotional intelligence, and most of all, recognizing that there are many realities in your organization and that your perception — your reality — may not be the perception of all of the other players. In this session, attendees will test their own perception and compare it to others’, using music and visual arts, interactive discussion of how we perceive our environment, and how we apply our emotional intelligence to interact and relate to those with whom we work closely — from your leadership to your volunteer members, your staff to Association’s membership as a whole. 1-2 hours
“Maura was fantastic – her delivery and knowledge is excellent! She’s relatable, entertaining, and has such a good grasp of what our members are facing and what they need to hear.” – Mary Pilaar, New Jersey REALTORS®
Rules, Roles, and Respect: From Etiquette to Effective Governance
Strong governance begins with a clear understanding of the roles, responsibilities, and relationships that shape an effective board. In Rules, Roles, and Respect, we’ll explore the legal and ethical duties of board service — including fiduciary duty, and the duties of loyalty, care, and obedience — and how they translate into daily decision-making.
This course also emphasizes the importance of collaboration: how Directors can foster a productive, respectful working relationship with association staff and with each other. Through real-world scenarios and practical guidance, participants will learn how to avoid common pitfalls, navigate conflicts, and lead with purpose, professionalism, and integrity. Whether you’re a seasoned board member or new to leadership, this session will help you build a strong foundation for governance that works. 1-3 hours
REALTOR® L.E.A.D.: Vision Course: Executing Your Leadership Vision
Maura Neill is an Approved Instructor for the National Association of REALTORS®’ L.E.A.D.: Vision Course: Executing Your Leadership Vision. Unlock your leadership potential with top-tier training from NAR leaders. This exclusive course is designed to equip you with the skills and strategies needed to lead a REALTOR® organization with confidence. Whether you’re an emerging leader or a seasoned professional, this course provides the strategic insight, leadership training and hands-on skills needed to take your influence to the next level.
Taught by experienced NAR leaders, the course will help you:
· Define a strong leadership vision
· Develop a well-informed strategy
· Build and cultivate an effective team
· Navigate and manage change
· Strengthen communication and mentorship skills
Through interactive learning and real-life case studies, you’ll gain practical tools to elevate your leadership impact—within your association, brokerage, and beyond. Associations can tap into the wisdom and experience of NAR leaders by bringing this top-level training directly to their board, members, and staff through a live or live-virtual offering. To license the content, please reach out to REALTORLead@nar.realtor to begin the contract process. 6 hours
Ask the Right Questions: Problem Solving & Goal Setting
Our leaders have two important roles – setting/achieving goals and solving problems (let’s hope more of the former than the latter) for their leadership year. Association Executives are in a unique position to help leadership hone those skills and help them through their leadership year. We’ll explore the art of the question – how asking not only more questions, but the right questions, can improve your relationship with your leaders and your ability to see them through a successful year. Through a series of exercises and case studies, we will discuss an array of strategies for problem solving and creative approaches to goal setting which will give you more tools for success in your Leadership Toolkit. 1-2 hours
“THANK YOU for sharing your insights with our new leaders today. Your messaging was impactful and relatable. Your session was the talk of our group dinner–many takeaways: Collect before connect, social culture, give the gift of your attention, do a joy-filled activity each day — that’s what they remembered. Thank you for helping to make our day a big success!” – Suzanne Guild, Maine Association of REALTORS®
Perception and Reality in Leadership
Being an effective leader calls for spending time honing leadership skills, utilizing and constantly improving emotional intelligence, and most of all, recognizing that there are many realities in the organization. One’s perception — one’s reality — may not be the perception of all of the other players. In this session, attendees will test their own perception and compare it to others’, using music and visual arts, interactive discussion of how we perceive our environment, and how we apply our emotional intelligence to interact and relate to those with whom we work closely when we are leaders — from your Association staff to your Leadership Team and member volunteers to the organization’s membership as a whole. 1-2 hours
“Maura was AMAZING! Everyone thoroughly enjoyed the presentation.” – Cindy Teekell, Executive Officer, Northwest AR Board of REALTORS®
Maura inspired attendees at our Achieve Conference and Leadership Academy with two unique sessions. Attendees raved about her engaging, relevant content! She knows this business and empathizes with the challenges Realtors® regularly face. Hiring her is definitely the right call!” Becky Francoeur, Events Manager, Michigan REALTORS®

Maura Neill (ABR, AHWD, C2EX, CRS, e-PRO, GRI, MRP, PSA, MA) is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura taught at Florida State University and University of Phoenix.
As an active agent with RE/MAX Around Atlanta, Maura leads her team and works closely with buyers and sellers to navigate the real estate process. She currently serves as Georgia REALTORS® Vice President of Member & Public Services for 2025. Alongside her husband, Ben, Maura runs a thriving real estate business while also serving as a sought-after speaker and instructor.
Her dedication to policy, advocacy, and REALTOR® engagement is evident through her extensive volunteer work at the local, state, and national levels. In 2021, Maura served on the NAR Leadership Team as President Charlie Oppler’s Public and Federal Issues Liaison. A recognized leader in RPAC and advocacy, Maura is a Platinum “R” RPAC investor, a member of the RPAC President’s Circle, and was inducted into the NAR RPAC Hall of Fame at the $50k level in 2022.
Among her numerous accolades are the 2020 CRS National President’s Award and the 2015 Atlanta REALTOR® of the Year honor. Maura is a proud graduate of both the 2009 GAR Leadership Academy and the 2016 NAR Leadership Academy.
She will serve as the REALTOR® Party Fundraising Liaison for 2026 by the National Association of REALTORS®.
Residing in Sandy Springs, Georgia, Maura and Ben share their home with their beloved Beagle, Jarvis, and Weimaraner, Luna.

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Maura’s interview with the New York Times: How to Navigate a Hot Housing Market
BEST SELLER! Running Your Business in a Changing Market
A changing real estate market means a skill set shift. You need a back-to-basics approach to generating inventory and marketing yourself to get more listings, but may still be juggling multiple offers for your sellers AND buyers, for well-priced homes. In this session taken right from the trenches of today’s market, Maura will even address the psychology of managing expectations — both for yourself AND your clients — in challenging market conditions. 1-2 hours
Maura was very interesting and really understands the market … She gave a lot of tips on how to build your business.” – Michelle S., Quakertown, PA
Very entertaining and I definitely walked away with some immediately implementable ideas!” – Karen C., Medford, NJ
From Service to Significance: Reinventing How We Serve Our Clients
Keynote or Session · What do Nordstrom, The Ritz-Carlton, and Michelin-starred restaurants have in common? They don’t just provide service, they design experiences. These iconic brands have mastered the art of anticipating needs, reading emotional cues, and delivering consistent, exceptional service. It’s not accidental — it’s intentional, strategic, and ever-evolving.
In this session, we explore how real estate professionals can adopt and adapt these high-touch service models to create meaningful, memorable experiences for clients. By blending emotional intelligence with clear feedback mechanisms and a client-first mindset, licensees can move beyond transactional interactions to build lasting value, relevance, and loyalty. In a rapidly shifting real estate landscape, service excellence isn’t a luxury — it’s an imperative. 1-3 hours
From Service to Significance: Reinventing How We Serve Our Members
For Association/Board Staff & Leadership · Keynote or Session · What do Nordstrom, The Ritz-Carlton, and Michelin-starred restaurants have in common? They don’t just provide service, they design experiences. These iconic brands have mastered the art of anticipating needs, reading emotional cues, and delivering consistent, exceptional service. It’s not accidental — it’s intentional, strategic, and ever-evolving.
In this session, we explore how REALTOR® Associations can adopt and adapt these high-touch service models to create meaningful, memorable experiences for members. By blending emotional intelligence with clear feedback mechanisms and a member-first mindset, Associations can move beyond transactional interactions to build lasting value, relevance, and loyalty. In a rapidly shifting real estate landscape, service excellence isn’t a luxury — it’s a leadership imperative. 1-3 hours
Outstanding, we and our professionals loved your presentation – it was just what we were hoping for. Great job!" Teresa King Kinney, CEO, MIAMI Association of REALTORS®
Accredited Buyer’s Representative (ABR®)
Designation · The ABR® designation is the benchmark of excellence in buyer representation. The designation program establishes a foundation of training, skills, and resources to help real estate professionals succeed as buyer representatives. The ABR® designation’s two-day core course is designed to help you conduct a buyer counseling session, sign buyer-clients to a written buyer representation agreement, negotiate buyer-clients offers, and bring the transaction to a successful close.2 days
Agent Before Association: Revolutionize the Nordstrom Way
For Association/Board Staff · Nordstrom, renowned for customer-centricity since its inception, embodies a philosophy of prioritizing customer satisfaction over all else. This approach, epitomized by empowering sales staff to rectify any customer concerns, offers valuable lessons applicable beyond retail. Associations can adopt Nordstrom's ethos by treating their members as customers, thereby reevaluating their missions and enhancing the value of membership to drive industry-wide innovation. 1 hour
At Home With Diversity® (AHWD)
Certification · The At Home With Diversity® certification is an educational experience designed to present a picture of the rapidly changing multicultural real estate market. The dynamic and interactive course format facilitates open discussion among students, creating an opportunity to open your mind and think about your clients respectfully and sensitively to their backgrounds and preferences. This certification addresses diversity, fair housing, and cultural differences and will help you build an inclusive business and marketing plan. This course meets the NAR Fair Housing requirement; 6-7 hours
Beyond Tactics: Mastering Negotiation Strategy in Real Estate
Gain a competitive edge in real estate negotiations with this engaging session tailored for real estate agents. You’ll learn to shift from reactive tactics to a strategic approach by clearly defining your goals and preparing effectively. Discover how to engage clients, manage expectations, and structure deals with confidence. With practical exercises and real-world applications, you’ll leave equipped to tackle negotiations head-on and secure favorable outcomes for your clients. Maura is a graduate of the Harvard Negotiation Institute at Harvard Law; 2-3 hours
Bias Override: Overcoming Barriers to Fair Housing
Certificate Course · This course helps real estate professionals interrupt stereotypical thinking to avoid fair housing pitfalls and provide equal professional service to every customer or client. Participants will learn about the mind science of identity, study how implicit bias can result in fair housing violations, and engage in interactive exercises to enhance communication skills and business relationships with clients of all backgrounds. This course meets the NAR Fair Housing requirement; 3-4 hours
Co-op(eration): Improve Customer Service with Your Competition
Video · As real estate licensees, we work for our clients, but we work with other agents, and the interactions we have with our colleagues can impact our clients’ experience, for better or for worse. In this session, we will explore building better relationships with other agents with the intent to leverage associations to our clients’ advantage ... and to our own professional benefit and for the betterment of our industry as a whole. 1-3 hours
Creating Engaging Education for the Next Generation of Realtors
For Association/Board Staff · Associations struggle to demonstrate membership value, particularly to the next generation of realtors. Education, once vital, now lacks appeal as topics like social media and technology are second nature to new members. We'll explore leveraging available resources to overhaul educational offerings, engaging the next generation in fresh, innovative ways to highlight the value of association membership. 1 hour
Creating the WIN: Negotiation with Style & Strategy
The most successful negotiators get the best outcomes for clients by thinking outside the box. This session pushes you out of your comfort zone to think differently. We’ll explore the impacts of perception versus reality on the transaction and how emotional intelligence affects the negotiation process. You’ll walk away with fresh, new approaches and innovative options for even the most difficult negotiation. Maura is a graduate of the Harvard Negotiation Institute at Harvard Law. 1-3 hours; 3 hour version includes self-assessment(s), small group discussion and case studies—as time and format allow
Customer Before Company: Revolutionize Your Real Estate Business the Nordstrom Way
Keynote or Session · Video · Nordstrom, renowned for its outstanding customer service, has a longstanding motto: "If We Sell You Well, Tell Others. If Not, Tell Us." With a focus on prioritizing customers, Nordstrom empowers its salespeople to ensure customer satisfaction. Drawing inspiration from Nordstrom's approach, businesses can redefine their customer service strategies. By translating Nordstrom's principles into practical actions and integrating its values into our own, we can transform our businesses and industry. 1-3 hours
Effective Strategies for Working With Members
For Association/Board Staff · Working with members is central to every association staff role: from staffing committee meetings and writing meeting agendas and minutes to planning and running events of all kinds. We will discuss member expectations (and how to manage them), the importance of detailed job descriptions, managing relationships and strategies for handling stressful or negative situations. Working for a REALTOR® Association can be rewarding and exciting but having specific tools at your disposal is crucial. 1 hour
Fair Play: Representation & Compensation Conversations
Homebuyers have had access to fair and equal transaction representation since the 1990s. Now, the value and process of buyer representation has come under scrutiny with the NAR lawsuit’s settlement terms. Removal of MLS compensation offers and the mandating of written agreements have real estate licensees questioning both how to serve their buyer clients and how they will be paid for their work. In this session, we’ll break down buyer representation into a step-by-step buyer consultation, effective buyer agreement discussions, objection handling dialogues, and ways to nurture buyer relationships in a changing market. We’ll explore why agency for first time and first-generation homebuyers is critical; and how advocacy and fair housing are connected. Get straight forward information and practical tools in this power packed session. An alternate version satisfying the NAR Fair Housing requirement is available; 2-3 hours
Happier Life: Intelligent Improvement for a Better You
Keynote · Emotional intelligence, now a popular term across psychology, self-help, business, and leadership realms, holds immense value for success. It fosters better communication, interpersonal skills, relationships, and negotiation tactics, leading to personal fulfillment. Maura explores the significance of emotional, body, and moral intelligence in this session, highlighting their interconnectedness. By improving these aspects, one can counter burnout, nurture relationships, enhance contentment, and bolster financial intelligence and security. 1 hour
Home Finance Resource (HFR)
Certification · The Home Finance Resource Certification Course is designed to provide real estate professionals with foundational education to explain key pieces of the loan origination process confidently. With the skills you gain from this course, you will also be equipped to guide navigating mortgage applications and alternative financing options for all buyers. With the skills you gain from this course, you will also be equipped to guide navigating mortgage applications and alternative financing options for all buyers. 1 day
Leadership Compass: Supporting Leaders with Vision, Insight, and Impact
For Association/Board Staff · Association staff are key navigators in helping leaders succeed. This session explores how staff can enhance leadership effectiveness by understanding self-perception, recognizing organizational realities, and applying emotional intelligence in interactions with leaders, volunteers, and members. Through interactive exercises — including music, visual arts, and collaborative discussions — participants will practice tools to guide leaders, align vision with reality, foster stronger relationships, and maximize organizational impact. Leadership Session Information 1 hour
Maura is an awesome speaker. Great useable ideas and good stories. She is genuine and passionate. I highly recommend her!" Bob Clark, Minnesota REALTORS®
Military Relocation Professional (MRP)
Certification · The Military Relocation Professional certification is for real estate professionals who want to work with current and former military service members. This certification program focuses on educating REALTORS® about working with U.S. servicemembers, their families, and veterans to find the housing solutions that best suit their needs and take full advantage of available benefits and support. 6-7 hours
Navigating Co-op(eration)
As agents and brokers, we work for our clients, but we work with our agents and other agents as well. The interactions we have with our colleagues can impact our clients’ experience, for better or for worse. Masterfully navigating complaints and issues within the brokerage and between competing brands requires a complex skill set encompassing everything from communication rules to social media ethics. In this session, you’ll get techniques and tips to build better agent relationships and elevate your brand for retention and recruiting. 1-3 hours
Perception and Reality: Unraveling the Threads
An effective leader hones leadership skills, improves their emotional intelligence and recognizes there are many realities in an organization. One’s own perception and reality may not be the same as another's perception and reality. We'll test your perception, compare it to others’, and discuss environmental perceptions and the application of emotional intelligence. How you utilize these skills to relate to Association staff, your Leadership Team, member volunteers and the organization’s membership may define your success. 1-2 hours Leadership Session Information
We had Maura as our presenter to kickoff our first Board of Directors meeting for 2021. Even in the virtual/Zoom environment that we currently reside, Maura's presentation was relevant and engaging, and the 90 minutes flew by! Our entire board had high praise for Maura's presentation, and I can't think of a better way for us to kick off our 2021 ... thank you, Maura!” - Jason Miller, 2021 President-elect, Minnesota REALTORS®
Perception, Reality & Your Emotional Intelligence
Keynote · A high level of emotional intelligence is the key to better communication, healthier relationships - both personal and professional - and a happier life. This session explores the psychology of perception versus reality and its impact on relationship-building, as well as how one's emotional intelligence plays a role in making (or breaking) interpersonal relationships. 1 hour
Maura did AMAZING! Everyone thoroughly enjoyed the presentation." - Cindy Teekell, Executive Officer, Northwest AR Board of REALTORS®
Pricing Strategy Advisor (PSA)
Certification · Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. With the Pricing Strategy Advisor certification, you will enhance your skills in pricing properties, creating comparative market analyses (CMAs), working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. 1 day
REALTOR® L.E.A.D.: Vision Course: Executing Your Leadership Vision
Maura Neill is an Approved Instructor for the National Association of REALTORS®’ L.E.A.D.: Vision Course. Unlock your leadership potential with top-tier training from NAR leaders. This exclusive course is designed to equip you with the skills and strategies needed to lead a REALTOR® organization with confidence. Whether you’re an emerging leader or a seasoned professional, this course provides the strategic insight, leadership training and hands-on skills needed to take your influence to the next level.
Taught by experienced NAR leaders, the course will help you:
· Define a strong leadership vision
· Develop a well-informed strategy
· Build and cultivate an effective team
· Navigate and manage change
· Strengthen communication and mentorship skills
Through interactive learning and real-life case studies, you’ll gain practical tools to elevate your leadership impact—within your association, brokerage, and beyond. Associations can tap into the wisdom and experience of NAR leaders by bringing this top-level training directly to their board, members, and staff through a live or live-virtual offering. To license the content, please reach out to REALTORLead@nar.realtor to begin the contract process. 6 hours
Rules, Roles, and Respect: From Etiquette to Effective Governance
Strong governance begins with a clear understanding of the roles, responsibilities, and relationships that shape an effective board. In Rules, Roles, and Respect, we explore the legal and ethical duties of board service — including fiduciary duty, and the duties of loyalty, care, and obedience — and how they translate into daily decision-making.
This course also emphasizes the importance of collaboration: how Directors and other leaders can foster a productive, respectful working relationship with association staff and with each other. Through real-world scenarios and practical guidance, participants will learn how to avoid common pitfalls, navigate conflicts, and lead with purpose, professionalism, and integrity. Whether you're a seasoned board member or new to leadership, this session will help you build a strong foundation for governance that works. 1-3 hours
She was terrific. Completely down to earth, totally got what we were needing and was very well received by the group. We would have her back again in a heartbeat.” Allyson Lysaght, Esq., Director of Professional Development, Greater Lehigh Valley REALTORS®
Strategic Planning
No two REALTOR® Associations are exactly alike — and your strategic planning process shouldn’t be, either. Maura will work with you and your leadership team to design a workshop or retreat that’s built around your organization’s culture, challenges, and vision.
She’ll start with a conversation to get to know your group, talk through your goals, and map out an approach that fits your needs and timeline. From there, Maura will create an engaging, collaborative experience that sparks fresh ideas, builds consensus, and leaves you with a clear, actionable plan for moving forward.
Since every organization’s needs are different, pricing is customized after your initial conversation, based on the scope and outcomes you’re seeking. Contact RealEstateSpeakers to Get the Process Started! Leadership Session Information;
“Maura was fantastic and I received many compliments from board members. I am looking forward to seeing her final strat plan for us.” - Kaydee Albritton, CEO, Central Panhandle REALTORS®
Systematic Lead Generation
Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system–one that includes incubation, follow-up and conversion–leads become relationships, closings, and great referral sources. In this session, we’ll discuss how to create a system that not only generates more leads but helps you to convert those leads into loyal clients with a greater success rate. 1-2 hours
The Art of the Story: Once Upon a Time Marketing
Keynote · Video · Storytelling, an ancient art, captivates and inspires and can make you stand out from the crowd when used effectively. It fosters connection, insight, and affinity with consumers, offering a platform for compelling marketing content. Your unique story, from presentation to listings, draws audiences, highlighting your exceptionalism. What's YOUR story? Broker Session & Workshop Available; 1-3 hours
Not a single head — no one was looking at their phones. The session was on storytelling. Embodying her topic, Maura painted a picture with her presentation, so when it ended, it was almost too soon because it left the audience wanting more. Highly recommend is an understatement!” – Michele Bailey, REALTOR®, CRS, Watersound, FL
The Long Run: Building a Business That Lasts
Keynote · Success in business isn’t a sprint — it’s a marathon. And no one knows that better than Maura Neill, who went from calling herself a “runner” in air quotes to crossing the finish lines at the Boston and London Marathons and winning her age group in local races. But it wasn’t just her pace that changed — it was her mindset.
In this motivational keynote, Maura shares how the lessons she learned on the racecourse mirror the entrepreneurial journey: staying consistent even when progress feels slow, pushing through the hard seasons, setting goals that stretch you, and ultimately discovering where your true strengths lie. She explores what it means to finish strong — even when the race is harder than expected — and how to find your stride in a business world that rarely offers a flat, straight path.
Whether you're just lacing up at the starting line or already deep into the long run of building something meaningful, this keynote will inspire you to run your race, trust your training, and own your identity as a business owner — no air quotes required. 45-60 mins
Maura gave the opening keynote address for our State Business Conference and it was the perfect way to kickoff the conference. The reviews were outstanding. Her comments were not only inspirational, they provided real substance and ideas for how our members could implement what they learned to be better agents and better leaders in our association. Maura brought incredible value to our meeting and I would highly recommend her as a speaker and trainer." John Blom, 2025 President, Washington REALTORS®
The Value-Driven Brokerage: Recruiting and Retaining Success
Keynote or Session · Video · In the ever-changing brokerage landscape, it's become increasingly important to consistently PROVE and IMPROVE your value in order to recruit and retain agents. Maura will discuss brokerage core values, the agents' WIIFM question, and how to illustrate the realtor affiliation value. You'll explore how the "showing your work" concept both attracts and maintains agents, while providing agents a method to "recruit and retain" Clients For Life for a strong pipeline in a challenging future market. 1-2 hours
THANK YOU for doing such an amazing job at our Broker Connect event. Our members were absolutely thrilled and I have received countless compliments about your presentation. Our entire organization's sincerest gratitude to you.” - Kelsey Panek, Director of Professional Development, REALTOR® Alliance of Greater Cincinnati
Thriving in a Shifting Market: Strategies for Today’s Agent
Today’s real estate market is constantly changing — and success requires adaptability, focus, and smart strategies. In this session, Maura Neill shares practical, back-to-basics approaches for generating inventory, marketing yourself effectively, and securing more listings, even in competitive conditions. Drawing directly from today’s market realities, she also explores the psychology of managing expectations, helping you guide clients confidently while maintaining your own focus and resilience. 1-3 hours
Your ‘Running Your Business’ course is always full of valuable information but never has been timelier or more relevant. We wish all our members could attend but were thrilled to have 696 join and stay engaged the entire two hours. We’ve gotten nothing but fantastic comments about your session.” - Maureen Murphy, CMP, CSEP, Vice President of Pro Development, New Jersey REALTORS®
Unlocking Opportunity: Fair Housing and Buyer Agency in Today’s Market
In a shifting market, true advocacy goes beyond a signed agreement—it keeps the door to homeownership open for all. This session reframes buyer representation through modern Fair Housing standards. You’ll learn to lead effective consultations, use transparent agreements, and address barriers facing first-generation buyers. Turn compliance into a business advantage with clear communication and advocacy that drives equitable outcomes and lasting client trust. This session was written to meet the NAR Fair Housing Requirement; 2-3 hours
What’s Your Story? Storytelling Marketing for Associations
For Association/Board Staff · Storytelling, an ancient art, captivates and ignites imagination. Effective storytelling distinguishes you, fostering understanding and affinity among consumers and agents. It serves as a vehicle for compelling content, crucial in promoting RPAC, events, education, and member services. Your association’s story has the power to help you both recruit and retain your members, to prove and improve the value of membership. So, what’s the story you’ll share? 1 hour
You, Improved: Building Systems for Sustainable Success
Keynote · You don’t need a new calendar year - or a new you - to pursue growth. Forget the pressure of resolutions and the perfectionist mindset it often brings. In this session, we reframe how to set goals, build habits, and define success by focusing on systems that actually work for you. Whether you're seeking personal growth, better work-life balance, or just a more intentional approach to your time and energy, let's create your personalized, sustainable path forward—no reinvention required. 1 hour
Your Next Era: From First Deal to Lasting Legacy
Keynote · Every real estate career unfolds in eras—from the excitement of your first deal to the stability of your veteran years and the legacy you leave behind. Too often, agents see only the grind of the present moment without recognizing the bigger picture of growth, resilience, and reinvention.
In this keynote, Maura Neill takes you through the defining “eras” of a real estate career: the challenges, the breakthroughs, and the turning points where you find your niche and align your work with your strengths.
Whether you’re brand new to the business or decades in, you’ll see yourself in these stories and leave with clarity, encouragement, and strategies to thrive in your current era. You’ll walk away ready to chart a path toward fulfillment on your own terms—because no one else’s version of success should box you in. The future is about creating the era that belongs to you. 45-60 mins