Pamela Ermen

CRS, GRI

Obtaining her real estate license at 18 years old, Pam has completed over 25,000 transactions, is consistently a Top 6% Producer, and is an award winning real estate presenter.

Featured Sessions – Downloadable Flyers

Economy-360-flyer-11-30-2023.pdfBoundaries-Balance-Well-Being-Flyer.pdf

We received excellent feedback from our Real Estate professionals as well as our Branch leaders. Pam is, and was, amazing. She delivered excellent content that will result in increased opportunities for our team to increase their business in the coming year.” – Jeff Taylor, Regional Vice President, ERA Key Realty Services

TEAM TRAINING INFORMATION

Boundaries, Balance & Well Being

KEYNOTE · WATCH A TRAILER In a demanding world of constant stress and an ever-changing real estate industry, maintaining your well-being is crucial. As a top-producing agent since 18 and managing broker since 23, Pam has navigated major market shifts, personal traumas, and the complexities of a busy life. Learn strategies to cope, shift paradigms, and recover. Take control of your life by managing time, prioritizing self-care, and setting boundaries determining the access level you give to people and situations. Help yourself - or someone you love – through life’s challenges. 45-90 minutes

I wanted to say THANK YOU for such a wonderful talk this morning. You were truly inspirational with your story and how you view life. I know many of our attendees were so touched by different parts of your talk today, including me!” – Michelle Kohn, Events/Membership Director, Greater Milwaukee Association of REALTORS®

Buyer Beware? Seller Beware? Agent Beware!

Changes in the homebuyer-agent-seller relationship could reshape your business this year and beyond. How will you communicate your value proposition to the buyers you work with AND the buyer's value proposition to the sellers you'll represent? Bringing clarity to how all parties will interact--regardless of which client you're representing--can be the difference between whether 2025 is your best year or your most challenging year in real estate! Join us for this information packed session! 1-3 hours

Shift Happens!

Changing skillsets to meet a shifting market builds the foundation for consistently successful career! Millions of real estate professionals spent years mastering survival in a mega-strong seller’s market, but now even successful, veteran agents are being challenged by the magnitude of this market retraction. In this session, discover the 5 simple steps to aligning your business with a transitioning market and, more importantly, delivering successful sales regardless of market adjustments. 1-2 hours

The Focus Factor: Maximize Your Time & Money

This is your year to FOCUS on the best ROI possible in every area of your business! Hear 5 Top Strategies for creating more production and profitability by maximizing the use of your time, money, and efforts. Make this year YOUR year of BREAKTHROUGH! Takeaways Include:
• Making the Most of Your SOI
• Help, I Need Somebody! Assistants & Growing
• Finding Unlisted Inventory
• Lead Generation Hot Buttons?
1-2 hours

The Principles of Profit: This is No Time to ‘Practice’ Real Estate

This Session Received a 98.9% Rating at the Florida REALTORS® 2023 Conference! More than ever, Brokers and Owners must be sensitive to the changing landscape of the real estate industry, highly sensitive to how those changes will affect their daily business and profitability. In this fast-paced session, we'll discuss industry shifts, challenges and competitive strategies regarding space and services, in addition to recent legal challenges created by possible class action suit(s) that could re-define the protocol and use of buyer agency as we know it and impact the bottom-line profitability of your business. Make sure to join us! Agent Version Also Available; 1-3 hours

She is full of actionable information. Best at this conference.” – Florida REALTORS® 2023 Convention Attendee

10 Strategies to Set Yourself Apart!

Does it feel like you’ve hit a plateau in your business? It’s easy to deliver the same production over and over again unless you make an intentional effort to shut off the auto-pilot button and truly differentiate your business from the competition! Learn how to apply 10 relevant and timely success principles to eliminate what’s holding you back, create a “new norm” for your business, and generate more production than ever. Alternate Title '10 Ways to Attract More Business!'; 1-3 hours

Pam, you were amazing! That was the best presentation (10 Ways) we’ve ever had at the company (in 20 years)! The texts were flying into me from our agents afterwards raving about you. Thank you so very much!” – Emma Davis, CEO, Pointe3 Real Estate LLC

Mastery: Taking It 'Next Level'

KEYNOTE or SESSION Good ... Better ... Best! Which reflects the path your business will take this year? In the ever-changing real estate landscape, discovering Mastery allows you to take your best efforts and your income to the next level! We’ll discuss how to master your marketplace by following the trends that matter, track and analyze your numbers better than ever, and maximize your on and offline brand experience. Don’t miss this exciting opportunity to take a look at your business and master what will make a difference in today’s marketplace! 1-2 hours

Pam just gives the best tangible advice. I was chatting with our designated broker and managing broker, and we said that if every one of our agents actually followed what Pam said, they'd all be top producers in the city. 😊 Thanks a million!” – Emma Davis, CEO, Pointe3 Real Estate LLC

Running the Leadership Lap

KEYNOTE Are you applying the leadership principles that allow you to “Connect, Correct, and Collect” and ultimately create a dynamic business, office, or company? Let’s take a close look at how focused leadership builds meaningful relationships, creates healthy boundaries of accountability, and leads to results that make the running of a company or office a profitable experience in every way! 1-2 hours
PAM'S QUOTES FOR LEADERS

Triple Crown Performance

KEYNOTE Create your best year ever with higher levels of Production, Profit, and Purpose. This power-packed session is tailor-made for Top Producers, the BEST of the BEST, who are interested in getting even better! 1-2 hours; Also Available: Triple Crown Panel: Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles.

Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!" – Lauren Buchel, Regional Director Midwest Region, Weichert Real Estate Affiliates

5 Steps to 5 Stars! Strategies, Scripts & Insider Secrets

Frustrated by requesting recommendations that never materialize? This session is for you! Spend a power hour (or two) learning the insider secrets of successful agents around the country who have amped up their business by maximizing their online reviews and recommendations. You will leave with specific strategies, scripts, and a step-by-step process that will turn your requests into reviews and your reviews into a new source of consistent business! 1-3 hours

50 Questions a Broker Should Answer Before Starting Teams!

This Session Received a 100% Rating at the Florida REALTORS® 2023 Conference! Growth through real estate team development can be the BEST thing or the WORST thing that’s ever happened to your company’s culture. Finding win-win solutions to important questions regarding team leader qualifications, company benefits and support, appropriation of commissions and fees, and the hiring and termination process can make all the difference! Closing the barn door AFTER teams start to flourish and issues arise can put relationships with your Top Producers at risk. Create healthy boundaries NOW and create stronger, more profitable relationships for agents, brokers, and owners, alike! 1.5-3 hours
TEAM TRAINING INFORMATION

The speaker was amazing and you should 1000% bring her back. All of the people in the session were raving about her and how deep she was still able to get even though it was only an hour.” – Florida REALTORS® Convention Attendee

7 Types of Sellers

Learn how to clearly define the 7 types of sellers and their points of differentiation! We’ll discuss targeted marketing efforts designed to deliver the message that you’re the “Go To” specialist who understands their niche market better than anyone. Be intentional with your efforts and grow your business on purpose this year! 1-3 hours

Build a Better Agent in 30 Minutes or LESS!

Are you ready for a simplified, effective business planning process to increase your agents’ production, focus, and effectiveness while decreasing the time to make those things happen? Be the coach and mentor you’ve always wanted to be and put the responsibility for performance and monthly follow-through where it belongs ... with your sales force! Learn how you can push your sales force to new production levels and increased profitability. Eliminate the mediocrity production plateau! 1-2 hours

Economy 360: Interpreting Today’s Economic Factors

Today's changing market has successful real estate agents developing new skill sets, including a mastery of their marketplace’s economic factors and indicators. Consumers experience information overload along with the media’s overlaying of national factors on local markets. Researching and delivering relevant, dependable market data can be the difference between a listing sitting or selling … or a buyer making a move. Discover the Top 6 Economic Factors affecting your marketplace and current online resources-then how to use this in buyer and seller presentations.
Takeaways Include:

  • Identify the Top 6 Economic indicators defining the present market’s performance and direction and how these factors impact today’s buying and selling decisions.
  • List easily accessible free online resources that provide relevant and valuable market data.
  • Describe the difference between a “market in transition” and a “market in retraction” and how specific strategies apply to each.
  • 1-3 hours

    Finding Unlisted Inventory in a Fast Moving Market

    Many national markets are experiencing decreasing inventory and increasing demand, creating multiple offer negotiations or frustration for buyers who miss homes that sell quickly! In addition, today’s connected consumer is often finding homes faster than their agents by employing sources other than the MLS. Agents who use creative strategies to find “unlisted” inventory can create a high level of value in the buyer’s eye and a USP that sets them apart from their competitors! 1-3 hours

    After being presented for the National Association of REALTORS® Annual Conference, this session was featured in an article by the Boston Globe.

    FSBOs ... Playing the Odds

    VIEW TRAILER Per NAR, only 8% of all nationwide sales are the result of a successful FSBO transaction. If you’re thinking about working the FSBO market, the odds are in your favor! Learn two successful scripts to build rapport with sellers, secure an appointment to see their home, and share a masterful listing presentation! Discover how to convert their discussion about your commission to a conversation about their net. Join us for this session and be prepared to take more listings! 1-3 hours

    Is Good Enough ... GOOD Enough?

    For Association/Board Staff This session will challenge you to raise the bar...once again! How can you be even more effective in an industry that demands relevance and connection in "real time"? Knowing yourself and the members your serve better than ever is a necessity. We'll discuss "Next Level" leadership strategies for building a collaborative team, prepared to communicate the mission of your association and the real estate industry with renewed passion! 2-3 hours

    Manage to the Momentum

    Are you ready for a simplified, effective, breakthrough business planning process to increase your agents’ production, focus, and effectiveness? Are you prepared to address the changes that are occurring in our industry and the ways we interact with the consumer? Be the skillsets coach you’ve always wanted to be and really NEED to be in today’s market, while placing the ultimate responsibility for performance and monthly follow-through where it belongs – with your sales force! As a top national coach, Pam is doing this successfully every day. Learn how you can empower your sales team to new production levels, profitability, and passion and eliminate the plateau of production mediocrity so many agents experience … in ANY market! 1-2 hours

    I can’t thank you enough for your presentation yesterday. It was right on track with what we wanted to get the leadership team thinking about. Your energy was phenomenal, and you kept everyone engaged.” – Sandy Jones, Berkshire Hathaway HomeServices

    Manage, Train, Recruit, Retain

    Don’t miss this session filled with creative and effective strategies for managing the Go-To office in your market that's delivered by one of the industry’s most experienced brokers. Come learn how to maximize online and offline techniques that create market buzz; how to apply radical retention strategies based on a strong core culture of cooperation, professionalism, and market knowledge; and hear masterful dialogues that encourage interaction with the agents you’d like to attract to your office. 1.5-3 hours

    Managing Seller Expectations in a CHANGING Market

    Changes in rates, inventory and demand have created significant market shifts requiring both the seller and agent to a mindset reset. A successful listing agent must capture a seller’s buy-in on re-defining their expectations involving market time, initial list price and changes necessary to sell their property. We’ll discuss strategies such as clearing pent-up demand, normalizing extended market time, the resurgence of property showcasing for top dollar and defining LOCAL market conditions vs national market generalizations. Takeaways Include:

    • Control the selling process when representing sellers using tangible strategies
    • Describe the difference between pent up demand and normal market activity in terms of absorption
    • Identify top dollar strategies to contribute to the successful sale of any property

    1-4 hours

    Planning On Purpose: LIFE Changing BUSINESS Planning

    As much as you may LOVE real estate, there are probably days you question whether there’s an easier way to make a living. Discover your love for real estate all over again! True business planning is the blueprint for a successful life: it defines the life you WANT to live and then develops a purposeful way to fund it! Through an effective 5-step process, you will clearly define YOUR vision of success and then develop a road map and successful strategies to make it happen! This is your chance to eliminate year after year of unacceptable production and instead enact your best year yet! 2 hours-2 days

    Priority Pricing: Are Your Properties Positioned to Sell?

    Will your properties be first to compete and head for the finish line OR are they destined to take a few laps around the track? Pinpointing property position and price remains a challenge — regardless of inventory! Learn a number of highly effective pricing strategies, how to create a “crystal ball” for pricing by applying supply and demand principles, and why cheap money is not a seller’s friend! Discover how to control your seller’s expectations and put their home first on a buyer’s list! 1-4 hours; Hourly Segments Available: The Psychology of the Seller, How Self-Absorbed Are We?, There Is a Crystal Ball

    Radical, Relevant, or Ridiculous?

    The real estate industry can change quickly and dramatically. Are you still approaching your daily real estate business activities the same way you always have? In this session, you’ll find out whether your systems, practices, ideologies, and services are ahead of their time, ready for prime time, or have just timed out! You’ll be introduced to new and innovative business ideas, concepts, and technology to take your business and your buyer’s or seller’s experience (and results) to the WOW level! 2-4 hours

    Rightsizing a Downsizing Generation

    Upsizing? Downsizing? or Rightsizing? Research shows that 10,000 people turn 65 years old every day. By 2030, 1 out of every 5 Americans will be 65 years or older! With over 20% of our future population potentially part of the Downsizing Generation, real estate professionals need to understand the specific buying and selling requirements of this group. Don’t miss this session filled with checklists, resources, steps, strategies, and real insights gathered from successful experiences working with this niche community of clients. 1-3 hours

    Seeing Double! Making the Most of a Multiple Offer Market

    VIEW SAMPLE Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues, and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price. 1-3 hours

    Talent Attraction in Action

    KEYNOTE  Agents in today's real estate industry revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? Discover 5 focus areas that MUST be on your radar screen: being their technology filter; providing an interdependent culture of trust; transparency and social savvy; delivering relevant training that rocks; and offering market-sensitive financial programs. Join us to learn recruiting strategies to bring them in the door and then KEEP them there! 1 hour

    Team Dynamics: Building Successful Teams in Today’s Marketplace

    Everything good about teams can be lost without the proper knowledge, guidance, or experience. You must hire right, share core values, manage the performance of your salespeople, and provide tools and training that matter! You’re going to hear a lively discussion about the 5 stages of growing a successful and profitable team, and how you can avoid the predictable pitfalls that Teams can create. Learn from someone with 25+ years of in-the-trenches experience in every aspect of Teams! 1-4 hours
    TEAM TRAINING INFORMATION

    The Proactive Principles of Leadership

    KEYNOTE or SESSION For Association Leadership Are you currently managing your board or leading your board? Do your interactions with other board or Association volunteers and staff create a culture of valuable relationships, intentional productivity and effective accountability? Improve your impact as a leader and your ability to set the standards of excellence by joining Pam Ermen for an empowering conversation that will highlight well-defined principles of proactive leadership! 45 - 90 minutes

    Pam’s Virtual Sessions Feature

    • Resources and/or session materials for download

    • A 10-15 minute Bonus Q&A Session

    • Recording Permission Available for an Additional Fee

    BEST SELLER! Seeing Double! Making the Most of a Multiple Offer Market

    Seeing Double imageDiscover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price.1-3 hours

    Boundaries, Balance & Well Being

    KEYNOTE · WATCH A TRAILER In a demanding world of constant stress and an ever-changing real estate industry, maintaining your well-being is crucial. As a top-producing agent since 18 and managing broker since 23, Pam has navigated major market shifts, personal traumas, and the complexities of a busy life. Learn strategies to cope, shift paradigms, and recover. Take control of your life by managing time, prioritizing self-care, and setting boundaries determining the access level you give to people and situations. Help yourself - or someone you love – through life’s challenges. 45-90 minutes

    I wanted to say THANK YOU for such a wonderful talk this morning. You were truly inspirational with your story and how you view life. I know many of our attendees were so touched by different parts of your talk today, including me!” – Michelle Kohn, Events/Membership Director, Greater Milwaukee Association of REALTORS®

    Buyer Beware? Seller Beware? Agent Beware!

    Changes in the homebuyer-agent-seller relationship could reshape your business this year and beyond. How will you communicate your value proposition to the buyers you work with AND the buyer's value proposition to the sellers you'll represent? Bringing clarity to how all parties will interact--regardless of which client you're representing--can be the difference between whether 2025 is your best year or your most challenging year in real estate! Join us for this information packed session! 1-3 hours

    Shift Happens!

    Changing skillsets to meet a shifting market builds the foundation for consistently successful career! Millions of real estate professionals spent years mastering survival in a mega-strong seller’s market, but now even successful, veteran agents are being challenged by the magnitude of this market retraction. In this session, discover the 5 simple steps to aligning your business with a transitioning market and, more importantly, delivering successful sales regardless of market adjustments. 1-2 hours

    The Focus Factor: Maximize Your Time & Money

    This is your year to FOCUS on the best ROI possible in every area of your business! Hear 5 Top Strategies for creating more production and profitability by maximizing the use of your time, money, and efforts. Make this year YOUR year of BREAKTHROUGH! Takeaways Include:
    • Making the Most of Your SOI
    • Help, I Need Somebody! Assistants & Growing
    • Finding Unlisted Inventory
    • Lead Generation Hot Buttons?
    1-2 hours

    The Principles of Profit: This is No Time to ‘Practice’ Real Estate

    This Session Received a 98.9% Rating at the Florida REALTORS® 2023 Conference! More than ever, Brokers and Owners must be sensitive to the changing landscape of the real estate industry, highly sensitive to how those changes will affect their daily business and profitability. In this fast-paced session, we'll discuss industry shifts, challenges and competitive strategies regarding space and services, in addition to recent legal challenges created by possible class action suit(s) that could re-define the protocol and use of buyer agency as we know it and impact the bottom-line profitability of your business. Make sure to join us! Agent Version Also Available; 1-3 hours

    She is full of actionable information. Best at this conference.” – Florida REALTORS® 2023 Convention Attendee

    10 Strategies to Set Yourself Apart!

    Does it feel like you’ve hit a plateau in your business? It’s easy to deliver the same production over and over again unless you make an intentional effort to shut off the auto-pilot button and truly differentiate your business from the competition! Learn how to apply 10 relevant and timely success principles to eliminate what’s holding you back, create a “new norm” for your business, and generate more production than ever. Alternate Title '10 Ways to Attract More Business!'; 1-3 hours

    Pam, you were amazing! That was the best presentation (10 Ways) we’ve ever had at the company (in 20 years)! The texts were flying into me from our agents afterwards raving about you. Thank you so very much!” – Emma Davis, CEO, Pointe3 Real Estate LLC

    Mastery: Taking It 'Next Level'

    KEYNOTE or SESSION Good ... Better ... Best! Which reflects the path your business will take this year? In the ever-changing real estate landscape, discovering Mastery allows you to take your best efforts and your income to the next level! We’ll discuss how to master your marketplace by following the trends that matter, track and analyze your numbers better than ever, and maximize your on and offline brand experience. Don’t miss this exciting opportunity to take a look at your business and master what will make a difference in today’s marketplace! 1-2 hours

    Pam just gives the best tangible advice. I was chatting with our designated broker and managing broker, and we said that if every one of our agents actually followed what Pam said, they'd all be top producers in the city. 😊 Thanks a million!” – Emma Davis, CEO, Pointe3 Real Estate LLC

    Running the Leadership Lap

    KEYNOTE Are you applying the leadership principles that allow you to “Connect, Correct, and Collect” and ultimately create a dynamic business, office, or company? Let’s take a close look at how focused leadership builds meaningful relationships, creates healthy boundaries of accountability, and leads to results that make the running of a company or office a profitable experience in every way! 1-2 hours
    PAM'S QUOTES FOR LEADERS

    Triple Crown Performance

    KEYNOTE Create your best year ever with higher levels of Production, Profit, and Purpose. This power-packed session is tailor-made for Top Producers, the BEST of the BEST, who are interested in getting even better! 1-2 hours; Also Available: Triple Crown Panel: Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles.

    Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!" – Lauren Buchel, Regional Director Midwest Region, Weichert Real Estate Affiliates

    5 Steps to 5 Stars! Strategies, Scripts & Insider Secrets

    Frustrated by requesting recommendations that never materialize? This session is for you! Spend a power hour (or two) learning the insider secrets of successful agents around the country who have amped up their business by maximizing their online reviews and recommendations. You will leave with specific strategies, scripts, and a step-by-step process that will turn your requests into reviews and your reviews into a new source of consistent business! 1-3 hours

    50 Questions a Broker Should Answer Before Starting Teams!

    This Session Received a 100% Rating at the Florida REALTORS® 2023 Conference! Growth through real estate team development can be the BEST thing or the WORST thing that’s ever happened to your company’s culture. Finding win-win solutions to important questions regarding team leader qualifications, company benefits and support, appropriation of commissions and fees, and the hiring and termination process can make all the difference! Closing the barn door AFTER teams start to flourish and issues arise can put relationships with your Top Producers at risk. Create healthy boundaries NOW and create stronger, more profitable relationships for agents, brokers, and owners, alike! 1.5-3 hours
    TEAM TRAINING INFORMATION

    The speaker was amazing and you should 1000% bring her back. All of the people in the session were raving about her and how deep she was still able to get even though it was only an hour.” – Florida REALTORS® Convention Attendee

    7 Types of Sellers

    Learn how to clearly define the 7 types of sellers and their points of differentiation! We’ll discuss targeted marketing efforts designed to deliver the message that you’re the “Go To” specialist who understands their niche market better than anyone. Be intentional with your efforts and grow your business on purpose this year! 1-3 hours

    Build a Better Agent in 30 Minutes or LESS!

    Are you ready for a simplified, effective business planning process to increase your agents’ production, focus, and effectiveness while decreasing the time to make those things happen? Be the coach and mentor you’ve always wanted to be and put the responsibility for performance and monthly follow-through where it belongs ... with your sales force! Learn how you can push your sales force to new production levels and increased profitability. Eliminate the mediocrity production plateau! 1-2 hours

    Economy 360: Interpreting Today’s Economic Factors

    Today's changing market has successful real estate agents developing new skill sets, including a mastery of their marketplace’s economic factors and indicators. Consumers experience information overload along with the media’s overlaying of national factors on local markets. Researching and delivering relevant, dependable market data can be the difference between a listing sitting or selling … or a buyer making a move. Discover the Top 6 Economic Factors affecting your marketplace and current online resources-then how to use this in buyer and seller presentations.
    Takeaways Include:

  • Identify the Top 6 Economic indicators defining the present market’s performance and direction and how these factors impact today’s buying and selling decisions.
  • List easily accessible free online resources that provide relevant and valuable market data.
  • Describe the difference between a “market in transition” and a “market in retraction” and how specific strategies apply to each.
  • 1-3 hours

    Finding Unlisted Inventory in a Fast Moving Market

    Many national markets are experiencing decreasing inventory and increasing demand, creating multiple offer negotiations or frustration for buyers who miss homes that sell quickly! In addition, today’s connected consumer is often finding homes faster than their agents by employing sources other than the MLS. Agents who use creative strategies to find “unlisted” inventory can create a high level of value in the buyer’s eye and a USP that sets them apart from their competitors! 1-3 hours

    After being presented for the National Association of REALTORS® Annual Conference, this session was featured in an article by the Boston Globe.

    FSBOs ... Playing the Odds

    VIEW TRAILER Per NAR, only 8% of all nationwide sales are the result of a successful FSBO transaction. If you’re thinking about working the FSBO market, the odds are in your favor! Learn two successful scripts to build rapport with sellers, secure an appointment to see their home, and share a masterful listing presentation! Discover how to convert their discussion about your commission to a conversation about their net. Join us for this session and be prepared to take more listings! 1-3 hours

    Is Good Enough ... GOOD Enough?

    For Association/Board Staff This session will challenge you to raise the bar...once again! How can you be even more effective in an industry that demands relevance and connection in "real time"? Knowing yourself and the members your serve better than ever is a necessity. We'll discuss "Next Level" leadership strategies for building a collaborative team, prepared to communicate the mission of your association and the real estate industry with renewed passion! 2-3 hours

    Manage to the Momentum

    Are you ready for a simplified, effective, breakthrough business planning process to increase your agents’ production, focus, and effectiveness? Are you prepared to address the changes that are occurring in our industry and the ways we interact with the consumer? Be the skillsets coach you’ve always wanted to be and really NEED to be in today’s market, while placing the ultimate responsibility for performance and monthly follow-through where it belongs – with your sales force! As a top national coach, Pam is doing this successfully every day. Learn how you can empower your sales team to new production levels, profitability, and passion and eliminate the plateau of production mediocrity so many agents experience … in ANY market! 1-2 hours

    I can’t thank you enough for your presentation yesterday. It was right on track with what we wanted to get the leadership team thinking about. Your energy was phenomenal, and you kept everyone engaged.” – Sandy Jones, Berkshire Hathaway HomeServices

    Manage, Train, Recruit, Retain

    Don’t miss this session filled with creative and effective strategies for managing the Go-To office in your market that's delivered by one of the industry’s most experienced brokers. Come learn how to maximize online and offline techniques that create market buzz; how to apply radical retention strategies based on a strong core culture of cooperation, professionalism, and market knowledge; and hear masterful dialogues that encourage interaction with the agents you’d like to attract to your office. 1.5-3 hours

    Managing Seller Expectations in a CHANGING Market

    Changes in rates, inventory and demand have created significant market shifts requiring both the seller and agent to a mindset reset. A successful listing agent must capture a seller’s buy-in on re-defining their expectations involving market time, initial list price and changes necessary to sell their property. We’ll discuss strategies such as clearing pent-up demand, normalizing extended market time, the resurgence of property showcasing for top dollar and defining LOCAL market conditions vs national market generalizations. Takeaways Include:

    • Control the selling process when representing sellers using tangible strategies
    • Describe the difference between pent up demand and normal market activity in terms of absorption
    • Identify top dollar strategies to contribute to the successful sale of any property

    1-4 hours

    Planning On Purpose: LIFE Changing BUSINESS Planning

    As much as you may LOVE real estate, there are probably days you question whether there’s an easier way to make a living. Discover your love for real estate all over again! True business planning is the blueprint for a successful life: it defines the life you WANT to live and then develops a purposeful way to fund it! Through an effective 5-step process, you will clearly define YOUR vision of success and then develop a road map and successful strategies to make it happen! This is your chance to eliminate year after year of unacceptable production and instead enact your best year yet! 2 hours-2 days

    Priority Pricing: Are Your Properties Positioned to Sell?

    Will your properties be first to compete and head for the finish line OR are they destined to take a few laps around the track? Pinpointing property position and price remains a challenge — regardless of inventory! Learn a number of highly effective pricing strategies, how to create a “crystal ball” for pricing by applying supply and demand principles, and why cheap money is not a seller’s friend! Discover how to control your seller’s expectations and put their home first on a buyer’s list! 1-4 hours; Hourly Segments Available: The Psychology of the Seller, How Self-Absorbed Are We?, There Is a Crystal Ball

    Radical, Relevant, or Ridiculous?

    The real estate industry can change quickly and dramatically. Are you still approaching your daily real estate business activities the same way you always have? In this session, you’ll find out whether your systems, practices, ideologies, and services are ahead of their time, ready for prime time, or have just timed out! You’ll be introduced to new and innovative business ideas, concepts, and technology to take your business and your buyer’s or seller’s experience (and results) to the WOW level! 2-4 hours

    Rightsizing a Downsizing Generation

    Upsizing? Downsizing? or Rightsizing? Research shows that 10,000 people turn 65 years old every day. By 2030, 1 out of every 5 Americans will be 65 years or older! With over 20% of our future population potentially part of the Downsizing Generation, real estate professionals need to understand the specific buying and selling requirements of this group. Don’t miss this session filled with checklists, resources, steps, strategies, and real insights gathered from successful experiences working with this niche community of clients. 1-3 hours

    Seeing Double! Making the Most of a Multiple Offer Market

    VIEW SAMPLE Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues, and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price. 1-3 hours

    Talent Attraction in Action

    KEYNOTE  Agents in today's real estate industry revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? Discover 5 focus areas that MUST be on your radar screen: being their technology filter; providing an interdependent culture of trust; transparency and social savvy; delivering relevant training that rocks; and offering market-sensitive financial programs. Join us to learn recruiting strategies to bring them in the door and then KEEP them there! 1 hour

    Team Dynamics: Building Successful Teams in Today’s Marketplace

    Everything good about teams can be lost without the proper knowledge, guidance, or experience. You must hire right, share core values, manage the performance of your salespeople, and provide tools and training that matter! You’re going to hear a lively discussion about the 5 stages of growing a successful and profitable team, and how you can avoid the predictable pitfalls that Teams can create. Learn from someone with 25+ years of in-the-trenches experience in every aspect of Teams! 1-4 hours
    TEAM TRAINING INFORMATION

    The Proactive Principles of Leadership

    KEYNOTE or SESSION For Association Leadership Are you currently managing your board or leading your board? Do your interactions with other board or Association volunteers and staff create a culture of valuable relationships, intentional productivity and effective accountability? Improve your impact as a leader and your ability to set the standards of excellence by joining Pam Ermen for an empowering conversation that will highlight well-defined principles of proactive leadership! 45 - 90 minutes

    Pam, you were amazing! That was the best presentation we’ve ever had at the company (in 20 years)! The texts were flying into me from our agents afterwards raving about you. Thank you so very much!” – Emma Davis, CEO, Pointe3 Real Estate LLC

    Pam Ermen has spent her entire business career in real estate, obtaining her license at 18 years old. Starting at such a young age, she quickly learned the important role industry and product knowledge played in earning credibility with clients and customers. Her intense focus on acquiring that knowledge, combined with award-winning sales production, opened doors to full-time management by the age of 24. Since then, she has spent more than 25 years coaching individual agents and teams to their highest levels of productivity.

    Pam brings a unique perspective to the classroom, having accomplished successful management careers in both a traditional privately owned and a fixed fee franchised branded company business model. She has spent the past 5 years as Division Vice President, Senior Trainer, and Broker/Owner of one of the top 20 companies in the country.

    Pam is the author and creator of two well-defined training series, specific to real estate business planning and the dynamic growth of real estate teams. She has been a Senior Instructor with the REALTOR® Institute for more than 12 years and was selected as the “Real Estate Educator of the Year” for the state of Virginia. She is also president of Real Estate Guidance, Inc., which oversees her personal coaching and training opportunities.

    Read Your Market to Generate More Sales in 2019

    By Mark Mathis, VP of Sales for Homes.com Pam Ermen became a real estate agent at age 18 and never looked back. She quickly generated massive sales numbers, which took her into management by the age of 24. She’s the author of two training series on business planning and dynamic team growth. Selected as a

    The “Top 5” Growth Traits of a Successful Real Estate Team

    Aaaah Teams… Creating one can be the best thing that’s ever happened to your business, or the worst! So what factors determine which side of that equation you’ll experience? Growth Factor #1: First Things First Hiring people before acquiring systems is the surefire path to failure. Think of it this way, if you hire a

    Real Estate Teams – Manage to the Momentum

    My coaching and training responsibilities allow me the opportunity to interact with a variety of mega agents around the country.  I make sure to ask as many as possible for their success secrets…those power-packed truths that truly make a difference in their business.  When speaking to one of my industry favorites, Team Leader Greg Chaplain

    What Others Are Saying About Pam Ermen

    “Ms. Ermen, I would like to thank you for your professionalism. I truly enjoyed the subject matter and the passion you brought to the class.  I have a lot of drive in what I do, sometimes I just need a compass. You have given me several great items to implement into my business. Thank you for your efforts and I hope to have another class of yours soon!!”

    “Thanks for all the effort that you put into teaching us the last two days. I, for one came away with much food for thought. You did make a difference and I’ll try to rise to the challenge. This was my last class in series, I give you a ten. I’d been thinking about it all but didn’t get “tuit”, and now I’m motivated. I feel like Tarzan in the Jungle. Just send me a lion or a tiger and I’ll knock’em out or eat them alive. Next time you see me, I’ll have all my problems solved, use the electronic media like a Geek and make a million auctioning real estate. Ok, before I get carried away, just wanted to say thanks to you for a great job and your care and motivation is greatly appreciated!

    “I really enjoyed your legislative session yesterday. I have already spoken to one of our Vice-Presidents concerning the possibility of having you hold a session for us … “

    “I wanted to send a quick note letting you know how much I enjoyed your class today on Business Planning.  I feel recharged and ready to create a new, realistic business plan for this year, my 5th year in the business! This was the second time I have been privileged to have you as an instructor.”

    “I just wanted to drop you a quick line to, again, thank you for your time in Knoxville.  Extremely informative and well presented. You made me realize how technologically disadvantaged I’ve become.  Also, all the little things that I need to do to keep clients and to stay in front of them.”

    “I wanted to let you know your class I attended last week was the best class I have ever attended. There was so much info, I could not absorb it all! It was great!”

    “I want to first thank you for the great class that you taught last week.  It was my pleasure to attend it, even if it meant driving 2 hours every day.  You certainly made it worth my while!

    “Thanks for a GREAT GRI class!”

    “Thanks for the wonderful class. I brought home MANY fantastic ideas . . . not just one!”

    “I also want to take a second to thank you for an excellent class. I was happily surprised to find the class very engaging!”

    “Pam was a hit!!”

    “Just a short note to tell you how much I enjoyed your “Priority Price” Presentation … the best one I attended this year … and one of the best that I’ve ever attended there. Thank you very much.

    “Thanks so much for the class. It was the most valuable class for me at the convention based on where we are in our business.”

    “Great class! Thank you for the new and renewed insights … you gave us some really up to the minute ideas and I love your horse race comparison!”

    “I thoroughly enjoyed your seminars in AC and wanted to follow up and request the checklist of systems you offered in your session, The Principles of Profit. I am a brand new agent and I feel so fortunate to be part of your sessions and learn so much!”

    “I want to thank you again for teaching the 2 classes today on Team Dynamics, Building Successful Teams in Real Estate and Planning on Purpose…Life Changing Business Planning. These 2 classes came at the perfect time in my career. As an agent with 20 years’ experience and with a very small team but looking to expand your class was EXACTLY what I have been looking for as a guide to growing my team. The materials, tips and resources provided today are the perfect road map needed to establish, clarify and establish my goals for 2014. I would recommend these two courses to anyone in the business who is looking to have a team, has a team or is on a team! This was truly one of the best classes I have ever taken in all of my career (and I have taken a lot). I look forward to keeping in touch and hopefully having the opportunity to have you coach me and my team to the next level.” –Kim Odegard, Indiana

    From Triple Play Conference (NY, NJ, PA):
    Excellent … one of the best presentations in my 10‐15 years of attending Triple Play or the original NJ Convention!
    Excellent information, well organized and well presented.
    Interactive, high energy, engaging, great information!
    Pam was GREAT! She gave us strategies and systems to use for everyday.
    Very informative ‐ learned some new tricks!
    Best of Show!
    Fantastic class, could have been longer!!
    She is excellent and a good motivator!!!!
    The best session we attended!

    “Great session yesterday in Lincoln! The best that I have ever attended. When will you be offering this again (RRR’s)? I would like to schedule my staff. Even if they have to travel. Thank you.” – Zachary Z. Zoul, Grand Island Realty

    “It was a pleasure working with you. Such a professional! We really appreciated the time you spent with both Lyndee and me to craft this session for our seasoned GRI Grads. We have received many very favorable reviews from our attendees. It is always refreshing as a planner to hear positive chatter through the group of how much their learned and gained from a speaker’s session. You hit it out of the park. I can’t wait to have you back in front of the Illinois REALTORS® members.” – Kristen Butcher, CMP, Executive Vice President, Illinois REALTORS®

     “Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!” – Lauren Buchel, Regional Director Midwest Region, Weichert Real Estate Affiliates, Inc.

    I so appreciated your morning class in Kalispell last week. Frankly, I was really dazzled by your brilliance, and I am not just polishing your shoes.  I am actually kind of burned out after 21 yrs in the business, and I realize that I resist change, so your class hit on several high notes that I brought back to the office with me. I am requesting the Zillow card you recommend we give our clients to fill out as I have been lax about doing that, and I think it’s a great first step. Secondly the emotes were a great little key to talk with the younger generation by text and I have made an effort to do just that this week, it may have some affect … (oh really). I have my notes from your class to the left of my keyboard and peek at it daily so inspiration and wanted to reach out and just say… you rock. You might chuckle when I tell you this … I had planned on taking both classes, but my brain was so full and I was so lifted I decided to drive home and start applying the keys to my routine. I really hope an opportunity arises in the future that I might sit in on another session. Thanks from the bottom of my heart.” – Wilma Mixon-Hall, Broker/ Realtor, Savoir Faire Properties, Polson Montana

     “. . . I can tell you that I would never hire anyone else to come in and do a class on Teams. Our team’s expert is PAM ERMEN.” –Christie Bevington, COO, Nebraska REALTORS® Association

    “I have rarely enjoyed a continuing ed class as much as this one in the last 24 years, ‘Seeing Double.’ Thank you.” – Melanie Bachman, Woods Bros Realty, Nebraska

    “We heard nothing but rave reviews!  There was a lot more buzz in the hallway about her sessions as compared to previous years. I told the audience that everybody wants the same thing from a REALTOR or a real estate instructor – the knowledge of a college professor, delivered with the kindness of a kindergarten teacher.  Pam Ermen is exactly that.” – Rod McIntyre, VP Program Development, Kansas Association of REALTORS®

    “I can’t thank you enough for your presentation yesterday. It was right on track with what we wanted to get the leadership team thinking about.  Your energy was phenomenal, and you kept everyone engaged.”  – Sandy Jones, Berkshire Hathaway HomeServices

    “We received excellent feedback from our Real Estate professionals as well as our Branch leaders.  Pam is, and was, amazing. She delivered excellent content that will result in increased opportunities for our team to increase their business in the coming year.” Jeff Taylor, Regional Vice President, ERA Key Realty Services

    (10 Ways to Attract More Business) “Pam, you were amazing! That was the best presentation we’ve ever had at the company (in 20 years)! The texts were flying into me from our agents afterwards raving about you. Thank you so very much!” – Emma Davis, CEO, Pointe3 Real Estate LLC

    (Boundaries, Balance & Well Being) “I wanted to say THANK YOU for such a wonderful talk this morning. You were truly inspirational with your story and how you view life. I know many of our attendees were so touched by different parts of your talk today, including me. I hope we cross paths again soon!” – Michelle Kohn, Events/Membership Director, Greater Milwaukee Association of REALTORS® 

    “I just wanted to thank you again for a wonderful presentation at our Business Planning Day yesterday. You seemed to embrace our culture and what the agents needed to hear to jump start their sales in 2024. Especially important was the fact that it felt as if you had written and prepared everything just for us as a one-off. There was never a feeling that this was ‘canned’ in any way. Kudos, and thanks.” – Alan Young, Comey & Shepherd REALTORS®

    Pam was our last speaker and, after a full day online, I wasn’t sure how many attendees were going to stay with us but absolutely no one left during her presentation. The Boundaries, Balance and Well-Being topic resonated deeply and her passion really shone through. Attendees rated her session as 95.2% Very Good/Excellent (she was our highest rated speaker!). – Maureen Murphy, New Jersey REALTORS®

    Pam Talks About Her Latest Session “Boundaries, Balance & Well Being”

    Some of Pam Ermen’s Past Clients

    • knoxville AAOR logo
    • Coldwell Banker Mid-America
    • residential real estate council
    • BHHS Fox & Roach logo

    We heard nothing but rave reviews!  There was a lot more buzz in the hallway about her sessions as compared to previous years. I told the audience that everybody wants the same thing from a REALTOR or a real estate instructor – the knowledge of a college professor, delivered with the kindness of a kindergarten teacher.  Pam Ermen is exactly that.

    Rod McIntyre
    VP Program Development
    Kansas Association of REALTORS®

    Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!

    Lauren Buchel
    Regional Director Midwest Region
    Weichert Real Estate Affiliates, Inc.

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