Pamela Ermen
CRS, GRI
Pam Ermen has spent her entire business career in real estate, obtaining her license at 18 years old. Over 25,000 transactions later, she is not only a top producer consistenly performing at the Top 6% level, Pam is an award winning real estate presenter as well.
Fee Range (US)
Full Day $5200 – $5500 + travel
Half Day $4000 – $5000 + travel
Keynote $3800 – $4200 + travel
We received excellent feedback from our Real Estate professionals as well as our Branch leaders. Pam is, and was, amazing. She delivered excellent content that will result in increased opportunities for our team to increase their business in the coming year.” – Jeff Taylor, Regional Vice President, ERA Key Realty Services
TEAM TRAINING INFORMATION
Boundaries, Balance & Well Being
A demanding world and the stresses of the real estate industry can leave you mentally, emotionally, and physically depleted. How much of your emotional wellbeing is affected by people who abuse or misuse the time you give them? Buy back your life by managing your time, investing in self-care, and determining the access level people and situations have earned with you. A top producing agent and broker since age 18, Pam Ermen has dealt with the disruption of major trauma and the stressors of a complex, busy life. She’ll share strategies to cope, shift paradigms, recover, and move you - or someone you love – through life’s challenges.1-2 hours
I wanted to say THANK YOU for such a wonderful talk this morning. You were truly inspirational with your story and how you view life. I know many of our attendees were so touched by different parts of your talk today, including me!” – Michelle Kohn, Events/Membership Director, Greater Milwaukee Association of REALTORS®
Finding Unlisted Inventory in a Fast Moving Market
Many national markets are experiencing decreasing inventory and increasing demand, creating multiple offer negotiations or frustration for buyers who miss homes that sell quickly! In addition, today’s connected consumer is often finding homes faster than their agents by employing sources other than the MLS. Agents who use creative strategies to find “unlisted” inventory can create a high level of value in the buyer’s eye and a USP that sets them apart from their competitors! 1-3 hours
After being presented for the National Association of REALTORS® Annual Conference, this session was featured in an article by the Boston Globe.
Managing Seller Expectations in a CHANGING Market
Changes in rates, inventory and demand have created significant market shifts requiring both the seller and agent to a mindset reset. A successful listing agent must capture a seller’s buy-in on re-defining their expectations involving market time, initial list price and changes necessary to sell their property. We’ll discuss strategies such as clearing pent-up demand, normalizing extended market time, the resurgence of property showcasing for top dollar and defining LOCAL market conditions vs national market generalizations.
Takeaways Include:
- Control the selling process when representing sellers using tangible strategies
- Describe the difference between pent up demand and normal market activity in terms of absorption
- Identify top dollar strategies to contribute to the successful sale of any property
Time Flexible; 1-4 hours
Shift Happens!
Changing skillsets to meet a shifting market builds the foundation for consistently successful career! Millions of real estate professionals spent years mastering survival in a mega-strong seller’s market, but now even successful, veteran agents are being challenged by the magnitude of this market retraction. In this session, discover the 5 simple steps to aligning your business with a transitioning market and, more importantly, delivering successful sales regardless of market adjustments. 1-2 hours
Talent Attraction in Action
KEYNOTE Agents in today's real estate industry revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? Discover 5 focus areas that MUST be on your radar screen: being their technology filter, providing an interdependent culture of trust, transparency and social savvy, delivering relevant training that rocks, and offering market-sensitive financial programs. Join us to learn recruiting strategies to bring them in the door and then KEEP them there! 1 hour
The Focus Factor: Maximize Your Time & Money
This is your year to FOCUS on the best ROI possible in every area of your business! Hear 5 Top Strategies for creating more production and profitability by maximizing the use of your time, money, and efforts. Make this year YOUR year of BREAKTHROUGH!
Takeaways Include:
- Making the Most of Your SOI
- Help, I Need Somebody! Assistants & Growing
- Finding Unlisted Inventory
- Lead Generation Hot Buttons?
1-2 hours
10 Ways to Attract More Business!
Does it feel like you’ve hit a plateau in your business? It’s easy to deliver the same production over and over again unless you make an intentional effort to shut off the auto-pilot button and truly differentiate your business from the competition! Learn how to apply 10 relevant and timely success principles to eliminate what’s holding you back, create a “new norm” for your business, and generate more production than ever. 1-2 hours
Pam, you were amazing! That was the best presentation (10 Ways) we’ve ever had at the company (in 20 years)! The texts were flying into me from our agents afterwards raving about you. Thank you so very much!” – Emma Davis, CEO, Pointe3 Real Estate LLC
Mastery: Taking It 'Next Level'
Good...Better...Best! Which reflects the path your business will take this year? In the ever-changing real estate landscape, discovering Mastery allows you to take your best efforts and your income to the next level! We’ll discuss how to master your marketplace by following the trends that matter, track and analyze your numbers better than ever, and maximize your on and offline brand experience. Don’t miss this exciting opportunity to take a look at your business and master what will make a difference in today’s marketplace! 1-2 hours
Pulling the Plug: Connecting with the Connected Consumer
If connection drives business, is keeping up with the latest tech mandatory? Constant change has us all in a constant state of recalibration and technology outpaces us at every turn. It’s easy to let it all overshadow the core of this business: connecting and helping others. Let’s Pull the Plug, put technology in its best place, and drill down to the skills that truly feed our careers — and our happiness. 1-2 hours
Running the Leadership Lap
Are you applying the leadership principles that allow you to “Connect, Correct, and Collect” and ultimately create a dynamic business, office, or company? Let’s take a close look at how focused leadership builds meaningful relationships, creates healthy boundaries of accountability, and leads to results that make the running of a company or office a profitable experience in every way! 1-2 hours
PAM'S QUOTES FOR LEADERS
Triple Crown Performance
Create your best year ever with higher levels of Production, Profit, and Purpose. This power-packed session is tailor-made for Top Producers, the BEST of the BEST, who are interested in getting even better! 1-2 hours; Also Available: Triple Crown Panel: Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles.
Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!" – Lauren Buchel, Regional Director Midwest Region, Weichert Real Estate Affiliates
5 Steps to 5 Stars! Strategies, Scripts & Insider Secrets
Frustrated by requesting recommendations that never materialize? This session is for you! Spend a power hour (or two) learning the insider secrets of successful agents around the country who have amped up their business by maximizing their online reviews and recommendations. You will leave with specific strategies, scripts, and a step-by-step process that will turn your requests into reviews and your reviews into a new source of consistent business! 1-3 hours
50 Questions a Broker Should Answer Before Starting Teams!
Growth through real estate team development can be the BEST thing or the WORST thing that’s ever happened to your company’s culture. Finding win-win solutions to important questions regarding team leader qualifications, company benefits and support, appropriation of commissions and fees, and the hiring and termination process can make all the difference! Closing the barn door AFTER teams start to flourish and issues arise can put relationships with your Top Producers at risk. Create healthy boundaries NOW and create stronger, more profitable relationships for agents, brokers, and owners, alike! 1.5-3 hours
TEAM TRAINING INFORMATION
7 Types of Sellers
Learn how to clearly define the 7 types of sellers and their points of differentiation! We’ll discuss targeted marketing efforts designed to deliver the message that you’re the “Go To” specialist who understands their niche market better than anyone. Be intentional with your efforts and grow your business on purpose this year! 1-3 hours
Build a Better Agent in 30 Minutes or LESS!
Are you ready for a simplified, effective business planning process to increase your agents’ production, focus, and effectiveness while decreasing the time to make those things happen? Be the coach and mentor you’ve always wanted to be and put the responsibility for performance and monthly follow-through where it belongs – with your Sales Force! Learn how you can push your sales force to new production levels and increased profitability.. Eliminate the mediocrity production plateau!1-2 hours
Economy 360: Interpreting Today’s Economic Factors
Today's changing market has successful REALTORS developing new skillsets, including a mastery of their marketplace’s economic factors and indicators. Consumers experience information overload along with the media’s overlaying of national factors on local markets. Researching and delivering relevant, dependable market data can be the difference between a listing sitting or selling … or a buyer making a move. Discover the Top 6 Economic Factors affecting your marketplace and current online resources-then how to use this in buyer and seller presentations.
Takeaways Include:
- Identify the Top 6 Economic indicators defining the present market’s performance and direction and how these factors impact today’s buying and selling decisions.
- List easily accessible free online resources that provide relevant and valuable market data.
- Describe the difference between a “market in transition” and a “market in retraction” and how specific strategies apply to each.
1-3 hours
FSBOs ... Playing the Odds
VIEW TRAILER Per NAR, only 8% of all nationwide sales are the result of a successful FSBO transaction. If you’re thinking about working the FSBO market, the odds are in your favor! Learn two successful scripts to build rapport with sellers, secure an appointment to see their home, and share a masterful listing presentation! Discover how to convert their discussion about your commission to a conversation about their net. Join us for this session and be prepared to take more listings! 1-3 hours
Is Good Enough ... GOOD Enough?
For Association/Board Staff This session will challenge you to raise the bar...once again! How can you be even more effective in an industry that demands relevance and connection in "real time"? Knowing yourself and the members your serve better than ever is a necessity. We'll discuss "Next Level" leadership strategies for building a collaborative team, prepared to communicate the mission of your association and the real estate industry with renewed passion! 2-3 hours
Manage, Train, Recruit, Retain
Don’t miss this session filled with creative and effective strategies for managing the Go-To office in your market that's delivered by one of the industry’s most experienced brokers. Come learn how to maximize online and offline techniques that create market buzz; how to apply radical retention strategies based on a strong core culture of cooperation, professionalism, and market knowledge; and hear masterful dialogues that encourage interaction with the agents you’d like to attract to your office. 1.5-3 hours
Managing to the Momentum
Are you ready for a simplified, effective, breakthrough business planning process to increase your agents’ production, focus, and effectiveness? Be the coach you’ve always wanted to be while putting the responsibility for performance and monthly follow-through where it belongs – with your sales force! This isn’t theory – Pam is doing it successfully every day! Learn how you can push your sales force to new production levels, profitability, and passion. Eliminate the mediocrity production plateau! 1-2 hours
I can’t thank you enough for your presentation yesterday. It was right on track with what we wanted to get the leadership team thinking about. Your energy was phenomenal, and you kept everyone engaged.” – Sandy Jones, Berkshire Hathaway HomeServices
Planning On Purpose: LIFE Changing BUSINESS Planning
As much as you may LOVE real estate, there are probably days you question whether there’s an easier way to make a living. Discover your love for real estate all over again! True business planning is the blueprint for a successful life: it defines the life you WANT to live and then develops a purposeful way to fund it! Through an effective 5-step process, you will clearly define YOUR vision of success and then develop a road map and successful strategies to make it happen! This is your chance to eliminate year after year of unacceptable production and instead enact your best year yet! 2 hours-2 days
Priority Pricing: Are Your Properties Positioned to Sell?
Will your properties be first to compete and head for the finish line OR are they destined to take a few laps around the track? Pinpointing property position and price remains a challenge — regardless of inventory! Learn a number of highly effective pricing strategies, how to create a “crystal ball” for pricing by applying supply and demand principles, and why cheap money is not a seller’s friend! Discover how to control your seller’s expectations and put their home first on a buyer’s list! 1-4 hours; Hourly Segments Available: The Psychology of the Seller, How Self-Absorbed Are We?, There Is a Crystal Ball
Radical Recruiting
Today’s real estate professionals are more receptive to change than ever! Agents finding themselves in this “real estate industry” AI revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? We’ll discuss 5 focus areas that MUST be on your radar screen: becoming their technology filter, providing an interdependent culture of trust, transparency, and social savvy, delivering relevant training that rocks, and offering market-sensitive financial programs. Join us to learn “Here and Now” recruiting strategies to bring them in the door and then KEEP them there! 1-4 hours
Radical, Relevant, or Ridiculous?
The real estate industry can change quickly and dramatically. Are you still approaching your daily real estate business activities the same way you always have? In this session, you’ll find out whether your systems, practices, ideologies, and services are ahead of their time, ready for prime time, or have just timed out! You’ll be introduced to new and innovative business ideas, concepts, and technology to take your business and your buyer’s or seller’s experience (and results) to the WOW level! 2-4 hours
Rightsizing a Downsizing Generation
Upsizing? Downsizing? or Rightsizing? Research shows that 10,000 people turn 65 years old every day. By 2030, 1 out of every 5 Americans will be 65 years or older! With over 20% of our future population potentially part of the Downsizing Generation, real estate professionals need to understand the specific buying and selling requirements of this group. Don’t miss this session filled with checklists, resources, steps, strategies, and real insights gathered from successful experiences working with this niche community of clients. 1-3 hours
Seeing Double! Making the Most of a Multiple Offer Market
VIEW SAMPLE Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues, and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price. 1-3 hours
Team Dynamics: Building Successful Teams in Today’s Marketplace
Everything good about teams can be lost without the proper knowledge, guidance, or experience. You must hire right, share core values, manage the performance of your salespeople, and provide tools and training that matter! You’re going to hear a lively discussion about the 5 stages of growing a successful and profitable team, and how you can avoid the predictable pitfalls that Teams can create. Learn from someone with 25+ years of in-the-trenches experience in every aspect of Teams! 1-4 hours
TEAM TRAINING INFORMATION
The Principles of Profit: This is No Time to ‘Practice’ Real Estate
More than ever, brokers need to protect their bottom line and every dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your offline and online brand and how “ZMOT” can help. If you plan to thrive - not just survive - industry challenges moving at warp drive, don’t miss this! Agent Version Also Available; 1-3 hours
The Proactive Principles of Leadership
Are you currently managing an office or leading an office? Does your interaction with your sales force create a culture of valuable relationships, intentional productivity and effective accountability? Improve your impact as a leader and your ability to set the standards of excellence for your office by joining Pam Ermen for an empowering conversation that will highlight well-defined principles of proactive leadership! 45 minutes-1.5 hours
Pam’s Virtual Sessions Feature
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Resources and/or session materials for download
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A 10-15 minute Bonus Q&A Session
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Recording Permission Available for an Additional Fee
BEST SELLER! Seeing Double! Making the Most of a Multiple Offer Market
Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price.1-3 hours
Boundaries, Balance & Well Being
A demanding world and the stresses of the real estate industry can leave you mentally, emotionally, and physically depleted. How much of your emotional wellbeing is affected by people who abuse or misuse the time you give them? Buy back your life by managing your time, investing in self-care, and determining the access level people and situations have earned with you. A top producing agent and broker since age 18, Pam Ermen has dealt with the disruption of major trauma and the stressors of a complex, busy life. She’ll share strategies to cope, shift paradigms, recover, and move you - or someone you love – through life’s challenges.1-2 hours
I wanted to say THANK YOU for such a wonderful talk this morning. You were truly inspirational with your story and how you view life. I know many of our attendees were so touched by different parts of your talk today, including me!” – Michelle Kohn, Events/Membership Director, Greater Milwaukee Association of REALTORS®
Finding Unlisted Inventory in a Fast Moving Market
Many national markets are experiencing decreasing inventory and increasing demand, creating multiple offer negotiations or frustration for buyers who miss homes that sell quickly! In addition, today’s connected consumer is often finding homes faster than their agents by employing sources other than the MLS. Agents who use creative strategies to find “unlisted” inventory can create a high level of value in the buyer’s eye and a USP that sets them apart from their competitors! 1-3 hours
After being presented for the National Association of REALTORS® Annual Conference, this session was featured in an article by the Boston Globe.
Managing Seller Expectations in a CHANGING Market
Changes in rates, inventory and demand have created significant market shifts requiring both the seller and agent to a mindset reset. A successful listing agent must capture a seller’s buy-in on re-defining their expectations involving market time, initial list price and changes necessary to sell their property. We’ll discuss strategies such as clearing pent-up demand, normalizing extended market time, the resurgence of property showcasing for top dollar and defining LOCAL market conditions vs national market generalizations.
Takeaways Include:
- Control the selling process when representing sellers using tangible strategies
- Describe the difference between pent up demand and normal market activity in terms of absorption
- Identify top dollar strategies to contribute to the successful sale of any property
Time Flexible; 1-4 hours
Shift Happens!
Changing skillsets to meet a shifting market builds the foundation for consistently successful career! Millions of real estate professionals spent years mastering survival in a mega-strong seller’s market, but now even successful, veteran agents are being challenged by the magnitude of this market retraction. In this session, discover the 5 simple steps to aligning your business with a transitioning market and, more importantly, delivering successful sales regardless of market adjustments. 1-2 hours
Talent Attraction in Action
KEYNOTE Agents in today's real estate industry revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? Discover 5 focus areas that MUST be on your radar screen: being their technology filter, providing an interdependent culture of trust, transparency and social savvy, delivering relevant training that rocks, and offering market-sensitive financial programs. Join us to learn recruiting strategies to bring them in the door and then KEEP them there! 1 hour
The Focus Factor: Maximize Your Time & Money
This is your year to FOCUS on the best ROI possible in every area of your business! Hear 5 Top Strategies for creating more production and profitability by maximizing the use of your time, money, and efforts. Make this year YOUR year of BREAKTHROUGH!
Takeaways Include:
- Making the Most of Your SOI
- Help, I Need Somebody! Assistants & Growing
- Finding Unlisted Inventory
- Lead Generation Hot Buttons?
1-2 hours
10 Ways to Attract More Business!
Does it feel like you’ve hit a plateau in your business? It’s easy to deliver the same production over and over again unless you make an intentional effort to shut off the auto-pilot button and truly differentiate your business from the competition! Learn how to apply 10 relevant and timely success principles to eliminate what’s holding you back, create a “new norm” for your business, and generate more production than ever. 1-2 hours
Pam, you were amazing! That was the best presentation (10 Ways) we’ve ever had at the company (in 20 years)! The texts were flying into me from our agents afterwards raving about you. Thank you so very much!” – Emma Davis, CEO, Pointe3 Real Estate LLC
Mastery: Taking It 'Next Level'
Good...Better...Best! Which reflects the path your business will take this year? In the ever-changing real estate landscape, discovering Mastery allows you to take your best efforts and your income to the next level! We’ll discuss how to master your marketplace by following the trends that matter, track and analyze your numbers better than ever, and maximize your on and offline brand experience. Don’t miss this exciting opportunity to take a look at your business and master what will make a difference in today’s marketplace! 1-2 hours
Pulling the Plug: Connecting with the Connected Consumer
If connection drives business, is keeping up with the latest tech mandatory? Constant change has us all in a constant state of recalibration and technology outpaces us at every turn. It’s easy to let it all overshadow the core of this business: connecting and helping others. Let’s Pull the Plug, put technology in its best place, and drill down to the skills that truly feed our careers — and our happiness. 1-2 hours
Running the Leadership Lap
Are you applying the leadership principles that allow you to “Connect, Correct, and Collect” and ultimately create a dynamic business, office, or company? Let’s take a close look at how focused leadership builds meaningful relationships, creates healthy boundaries of accountability, and leads to results that make the running of a company or office a profitable experience in every way! 1-2 hours
PAM'S QUOTES FOR LEADERS
Triple Crown Performance
Create your best year ever with higher levels of Production, Profit, and Purpose. This power-packed session is tailor-made for Top Producers, the BEST of the BEST, who are interested in getting even better! 1-2 hours; Also Available: Triple Crown Panel: Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles.
Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!" – Lauren Buchel, Regional Director Midwest Region, Weichert Real Estate Affiliates
5 Steps to 5 Stars! Strategies, Scripts & Insider Secrets
Frustrated by requesting recommendations that never materialize? This session is for you! Spend a power hour (or two) learning the insider secrets of successful agents around the country who have amped up their business by maximizing their online reviews and recommendations. You will leave with specific strategies, scripts, and a step-by-step process that will turn your requests into reviews and your reviews into a new source of consistent business! 1-3 hours
50 Questions a Broker Should Answer Before Starting Teams!
Growth through real estate team development can be the BEST thing or the WORST thing that’s ever happened to your company’s culture. Finding win-win solutions to important questions regarding team leader qualifications, company benefits and support, appropriation of commissions and fees, and the hiring and termination process can make all the difference! Closing the barn door AFTER teams start to flourish and issues arise can put relationships with your Top Producers at risk. Create healthy boundaries NOW and create stronger, more profitable relationships for agents, brokers, and owners, alike! 1.5-3 hours
TEAM TRAINING INFORMATION
7 Types of Sellers
Learn how to clearly define the 7 types of sellers and their points of differentiation! We’ll discuss targeted marketing efforts designed to deliver the message that you’re the “Go To” specialist who understands their niche market better than anyone. Be intentional with your efforts and grow your business on purpose this year! 1-3 hours
Build a Better Agent in 30 Minutes or LESS!
Are you ready for a simplified, effective business planning process to increase your agents’ production, focus, and effectiveness while decreasing the time to make those things happen? Be the coach and mentor you’ve always wanted to be and put the responsibility for performance and monthly follow-through where it belongs – with your Sales Force! Learn how you can push your sales force to new production levels and increased profitability.. Eliminate the mediocrity production plateau!1-2 hours
Economy 360: Interpreting Today’s Economic Factors
Today's changing market has successful REALTORS developing new skillsets, including a mastery of their marketplace’s economic factors and indicators. Consumers experience information overload along with the media’s overlaying of national factors on local markets. Researching and delivering relevant, dependable market data can be the difference between a listing sitting or selling … or a buyer making a move. Discover the Top 6 Economic Factors affecting your marketplace and current online resources-then how to use this in buyer and seller presentations.
Takeaways Include:
- Identify the Top 6 Economic indicators defining the present market’s performance and direction and how these factors impact today’s buying and selling decisions.
- List easily accessible free online resources that provide relevant and valuable market data.
- Describe the difference between a “market in transition” and a “market in retraction” and how specific strategies apply to each.
1-3 hours
FSBOs ... Playing the Odds
VIEW TRAILER Per NAR, only 8% of all nationwide sales are the result of a successful FSBO transaction. If you’re thinking about working the FSBO market, the odds are in your favor! Learn two successful scripts to build rapport with sellers, secure an appointment to see their home, and share a masterful listing presentation! Discover how to convert their discussion about your commission to a conversation about their net. Join us for this session and be prepared to take more listings! 1-3 hours
Is Good Enough ... GOOD Enough?
For Association/Board Staff This session will challenge you to raise the bar...once again! How can you be even more effective in an industry that demands relevance and connection in "real time"? Knowing yourself and the members your serve better than ever is a necessity. We'll discuss "Next Level" leadership strategies for building a collaborative team, prepared to communicate the mission of your association and the real estate industry with renewed passion! 2-3 hours
Manage, Train, Recruit, Retain
Don’t miss this session filled with creative and effective strategies for managing the Go-To office in your market that's delivered by one of the industry’s most experienced brokers. Come learn how to maximize online and offline techniques that create market buzz; how to apply radical retention strategies based on a strong core culture of cooperation, professionalism, and market knowledge; and hear masterful dialogues that encourage interaction with the agents you’d like to attract to your office. 1.5-3 hours
Managing to the Momentum
Are you ready for a simplified, effective, breakthrough business planning process to increase your agents’ production, focus, and effectiveness? Be the coach you’ve always wanted to be while putting the responsibility for performance and monthly follow-through where it belongs – with your sales force! This isn’t theory – Pam is doing it successfully every day! Learn how you can push your sales force to new production levels, profitability, and passion. Eliminate the mediocrity production plateau! 1-2 hours
I can’t thank you enough for your presentation yesterday. It was right on track with what we wanted to get the leadership team thinking about. Your energy was phenomenal, and you kept everyone engaged.” – Sandy Jones, Berkshire Hathaway HomeServices
Planning On Purpose: LIFE Changing BUSINESS Planning
As much as you may LOVE real estate, there are probably days you question whether there’s an easier way to make a living. Discover your love for real estate all over again! True business planning is the blueprint for a successful life: it defines the life you WANT to live and then develops a purposeful way to fund it! Through an effective 5-step process, you will clearly define YOUR vision of success and then develop a road map and successful strategies to make it happen! This is your chance to eliminate year after year of unacceptable production and instead enact your best year yet! 2 hours-2 days
Priority Pricing: Are Your Properties Positioned to Sell?
Will your properties be first to compete and head for the finish line OR are they destined to take a few laps around the track? Pinpointing property position and price remains a challenge — regardless of inventory! Learn a number of highly effective pricing strategies, how to create a “crystal ball” for pricing by applying supply and demand principles, and why cheap money is not a seller’s friend! Discover how to control your seller’s expectations and put their home first on a buyer’s list! 1-4 hours; Hourly Segments Available: The Psychology of the Seller, How Self-Absorbed Are We?, There Is a Crystal Ball
Radical Recruiting
Today’s real estate professionals are more receptive to change than ever! Agents finding themselves in this “real estate industry” AI revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? We’ll discuss 5 focus areas that MUST be on your radar screen: becoming their technology filter, providing an interdependent culture of trust, transparency, and social savvy, delivering relevant training that rocks, and offering market-sensitive financial programs. Join us to learn “Here and Now” recruiting strategies to bring them in the door and then KEEP them there! 1-4 hours
Radical, Relevant, or Ridiculous?
The real estate industry can change quickly and dramatically. Are you still approaching your daily real estate business activities the same way you always have? In this session, you’ll find out whether your systems, practices, ideologies, and services are ahead of their time, ready for prime time, or have just timed out! You’ll be introduced to new and innovative business ideas, concepts, and technology to take your business and your buyer’s or seller’s experience (and results) to the WOW level! 2-4 hours
Rightsizing a Downsizing Generation
Upsizing? Downsizing? or Rightsizing? Research shows that 10,000 people turn 65 years old every day. By 2030, 1 out of every 5 Americans will be 65 years or older! With over 20% of our future population potentially part of the Downsizing Generation, real estate professionals need to understand the specific buying and selling requirements of this group. Don’t miss this session filled with checklists, resources, steps, strategies, and real insights gathered from successful experiences working with this niche community of clients. 1-3 hours
Seeing Double! Making the Most of a Multiple Offer Market
VIEW SAMPLE Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues, and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price. 1-3 hours
Team Dynamics: Building Successful Teams in Today’s Marketplace
Everything good about teams can be lost without the proper knowledge, guidance, or experience. You must hire right, share core values, manage the performance of your salespeople, and provide tools and training that matter! You’re going to hear a lively discussion about the 5 stages of growing a successful and profitable team, and how you can avoid the predictable pitfalls that Teams can create. Learn from someone with 25+ years of in-the-trenches experience in every aspect of Teams! 1-4 hours
TEAM TRAINING INFORMATION
The Principles of Profit: This is No Time to ‘Practice’ Real Estate
More than ever, brokers need to protect their bottom line and every dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your offline and online brand and how “ZMOT” can help. If you plan to thrive - not just survive - industry challenges moving at warp drive, don’t miss this! Agent Version Also Available; 1-3 hours
The Proactive Principles of Leadership
Are you currently managing an office or leading an office? Does your interaction with your sales force create a culture of valuable relationships, intentional productivity and effective accountability? Improve your impact as a leader and your ability to set the standards of excellence for your office by joining Pam Ermen for an empowering conversation that will highlight well-defined principles of proactive leadership! 45 minutes-1.5 hours
Pam, you were amazing! That was the best presentation we’ve ever had at the company (in 20 years)! The texts were flying into me from our agents afterwards raving about you. Thank you so very much!” – Emma Davis, CEO, Pointe3 Real Estate LLC
Pam Ermen has spent her entire business career in real estate, obtaining her license at 18 years old. Starting at such a young age, she quickly learned the important role industry and product knowledge played in earning credibility with clients and customers. Her intense focus on acquiring that knowledge, combined with award-winning sales production, opened doors to full-time management by the age of 24. Since then, she has spent more than 25 years coaching individual agents and teams to their highest levels of productivity.
Pam brings a unique perspective to the classroom, having accomplished successful management careers in both a traditional privately owned and a fixed fee franchised branded company business model. She has spent the past 5 years as Division Vice President, Senior Trainer, and Broker/Owner of one of the top 20 companies in the country.
Pam is the author and creator of two well-defined training series, specific to real estate business planning and the dynamic growth of real estate teams. She has been a Senior Instructor with the REALTOR® Institute for more than 12 years and was selected as the “Real Estate Educator of the Year” for the state of Virginia. She is also president of Real Estate Guidance, Inc., which oversees her personal coaching and training opportunities.
Read Your Market to Generate More Sales in 2019
By Mark Mathis, VP of Sales for Homes.com Pam Ermen became a real estate agent at age 18 and never looked back. She quickly generated massive sales numbers, which took her into management by the age of 24. She’s the author of two training series on business planning and dynamic team growth. Selected as a
The “Top 5” Growth Traits of a Successful Real Estate Team
Aaaah Teams… Creating one can be the best thing that’s ever happened to your business, or the worst! So what factors determine which side of that equation you’ll experience? Growth Factor #1: First Things First Hiring people before acquiring systems is the surefire path to failure. Think of it this way, if you hire a
Real Estate Teams – Manage to the Momentum
My coaching and training responsibilities allow me the opportunity to interact with a variety of mega agents around the country. I make sure to ask as many as possible for their success secrets…those power-packed truths that truly make a difference in their business. When speaking to one of my industry favorites, Team Leader Greg Chaplain
Watch Pam Ermen in Action
Some of Pam Ermen’s Past Clients
We heard nothing but rave reviews! There was a lot more buzz in the hallway about her sessions as compared to previous years. I told the audience that everybody wants the same thing from a REALTOR or a real estate instructor – the knowledge of a college professor, delivered with the kindness of a kindergarten teacher. Pam Ermen is exactly that.
Rod McIntyre
VP Program Development
Kansas Association of REALTORS®
Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!
Lauren Buchel
Regional Director Midwest Region
Weichert Real Estate Affiliates, Inc.
Additional Photos
- Pam – Standing
- Pam – Standing-OceanView
- Pam – Alternate Headshot