New Sessions!

Check out the new real estate and business sessions from our talented speakers.

6 AI Powered Applications for Real Estate - Ifoma Pierre

Power up the potential of AI technology with innovative tools to enhance your content creation and lead generation. Target more qualified buyers and sellers and free up as much as 30 hours a week by automating lead follow-up and listing workflows with AI.

Key Takeaways:

  • Use AI to craft impactful real estate listing marketing content
  • Generate leads with AI-based techniques
  • Streamline tasks with AI automation to efficiently manage listings

    1-2 hours

  • Canva for Real Estate Hands-On Workshop - Craig Grant

    Get a demo or tour of Canva the most popular marketing design program that can help you build your own marketing materials (business cards, flyers, postcards, brochures, social media posts, cover photos, animations, videos, and more) very easily yourself. Then get step-by-step instructions & assistance on how to use Canva, so by the end of the session, you can be your own designer!
    Key Takeaways:
    1. Identify how to use Canva to create online and offline marketing materials.
    2. Identify how to use Canva to create videos to promote yourself, your properties, etc.
    3. List tools and sources to create copyright-safe marketing materials
    2-4 Hours

    Facebook & Instagram for Real Estate - Craig Grant

    Facebook is the largest social networking site in the world and it has tons of potential for REALTORS® to make connections & generate business with potential clients. This course will teach you why Facebook is vital for REALTORS®, the ins & outs of how to set up and run your custom Business Page, separate your Personal & Business lives, get Likes, leverage Facebook Advertising & much more!
    Key Takeaways:
    • Relate the explosive growth of Facebook and why it is so important to businesses & REALTORS®
    • Identify how to set up and run an effective business page & separate your personal & business lives
    • Identify your strategy on Facebook and develop a time management schedule to implement it after the class
    1-3 hours

    Modern Real Estate Professional’s Marketing Boot Camp - Craig Grant

    Part 1
    Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumers behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles including how to:
    ● Determine your personal brand and marketing niche to effectively connect with and service consumers
    ● Determine how to create your content marketing strategy to effectively connect with and service consumers
    ● Identify your social object, contract, and marketing strategy to effectively connect with and service consumers
    ● Identify how to get found online earlier during the consumer research step in the process to effectively connect with and service consumers
    ● Identify how to effectively leverage a website as the hub of all your marketing activities and search engine optimization (SEO) to effectively connect with and service consumers
    ● Identify how to effectively leverage video and YouTube to effectively connect with and serve consumers.
    The course will also include an overview of state and federal laws as well as National Association of REALTOR® policies to ensure that all marketing and communication are done properly and compliantly.

    By the end of this session, each attendee will be able to develop or adjust their marketing strategies to ensure they can effectively connect with and serve consumers in a cost-effective and highly productive way.

    Part 2
    Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. In this session, we will explore how and why consumer behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles including social media, ratings, reviews, recommendations, and relationship-based marketing techniques. Including how to:
    ● Leverage Social Media and social media advertising to effectively connect with and service consumers
    ● Leverage Ratings, Reviews, Recommendations and In Search Ofs (ISOs) to effectively connect with and service consumers
    ● Leverage Relationship-based marketing techniques to effectively connect with and service consumers
    ● Identify the federal and Alabama state laws as well as the National Association of real estate professionals policies that involve marketing to ensure all your activities are legally compliant
    ● Gain tools that will allow you to create your marketing materials to effectively connect with and service consumers.
    By the end of this course, each attendee will be able to develop or adjust their marketing strategies to ensure they can effectively connect with and service consumers to grow their business in a cost-effective and highly productive way.
    12-14 Hours

    Top Scams Targeting the Real Estate Industry - Craig Grant

    The real estate industry is constantly under attack by hackers, fraudsters, and other entities with malicious intent. In this session, we will explore some of the main scams targeting the real estate world including Wire Transfer Fraud, Listing Scams, Business Email Compromise (BEC) phishing, ADA Compliance of websites, and more, but most importantly how to protect you and your clients from these devious schemes.
    Key Takeaways:
    • Relate how the real estate industry has become a target for hackers and fraudulent digital schemes
    • Identify how to protect your clients from cyber threats and scams that target the real estate industry
    • List steps you should take to protect your business from industry scams
    1-2 hours

    Reasonable & Necessary? Fair Housing Accommodations - Trista Curzydlo

    More than half of all Fair Housing Act complaints are filed on the basis of disability; many of these alleging a housing provider failed to provide a reasonable accommodation. This session examines Fair Housing Act protections for individuals with disabilities and how housing providers should navigate a reasonable accommodation request. You'll get guidance on differentiating between service and support animals, determining when an accommodation is necessary and what makes a request unreasonable. 1 hour

    The Fair Housing Act: Where It Started & How It’s Going - Trista Curzydlo

    Every sector of the real estate industry has changed significantly since the Fair Housing Act was adopted over 50 years ago. In this course, you’ll follow the Act’s history, the formal amendments adding additional protected basis, the guidance on enforcement, and the changes real estate professionals have made—and have yet to make—to their practices. New technologies have changed both how real estate licensees advertise and how advertising regulations are enforced. Trista will provide you with a set of best practices to help guide you in your use of new media. You’ll also become up to date on issues impacting Fair Housing such as The Equal Access Rule of 2012, Housing for Older Persons, Sexual Harassment, and Disparate Impact. 3-4 hours

    You Can’t Say That! Antitrust in Real Estate - Trista Curzydlo

    When the Sherman Act began regulating antitrust behaviors in the United States, the union had 42 states and women were 30 years away from being able to vote. A lot has changed over the past 130 years but in his Executive Order on Promoting Competition in the American Economy, President Biden issues a reminder that antitrust continues to be a problem in real estate. This session examines the 3 primary federal laws regulating antitrust and applies them to situations happening today. 1 hour

    Boundaries, Balance & Well Being - Pam Ermen

    A demanding world and the stresses of the real estate industry can leave you mentally, emotionally, and physically depleted. How much of your emotional wellbeing is affected by people who abuse or misuse the time you give them? Buy back your life by managing your time, investing in self-care, and determining the access level people and situations have earned with you. A top producing agent and broker since age 18, Pam Ermen has dealt with the disruption of major trauma and the stressors of a complex, busy life. She’ll share strategies to cope, shift paradigms, recover, and move you - or someone you love – through life’s challenges.1-2 hours

    Shift Happens! - Pam Ermen

    Changing skillsets to meet a shifting market builds the foundation for consistently successful career! Millions of real estate professionals spent years mastering survival in a mega-strong seller’s market, but now even successful, veteran agents are being challenged by the magnitude of this market retraction. In this session, discover the 5 simple steps to aligning your business with a transitioning market and, more importantly, delivering successful sales regardless of market adjustments. 1-2 hours

    Bias Override: Overcoming Barriers to Fair Housing - Maura Neill

    Expanding on the 2020 implicit-bias training video, the National Association of REALTORS® has launched “Bias Override.” The program helps real estate professionals learn tactics to interrupt stereotypical thinking so they can provide equal professional service to every prospect or client. Participants will examine their ideas about people from various identity groups, explore the assumptions they may not know they’re making, and learn how to be more comfortable working across lines of difference. “Bias Override” engages participants in building new habits of equitable behavior, helps REALTORS® overcome barriers to working with clients of diverse backgrounds and avoid fair housing pitfalls. 3-4 hours

    Emotional Intelligence and Difficult Questions: The Keys to Greater Success and Happiness - Maura Neill

    Understanding the needs and motivations of others improves our ability to communicate, negotiate and serve our clients' needs. Individuals who demonstrate a higher level of emotional intelligence (EQ) are able to navigate difficult conversations and ask the necessary questions to be better in business, in their personal life and lead calmer, less stressful lives. This session will explore the psychology of perception versus reality and how reflective listening, humble inquiry, body language and social cues can direct conversations and impact relationship building. You will discover the questions you should be asking in a variety of scenarios, as well as how to improve your EQ, communication skills and become a more well-rounded real estate professional. 3 hours

    Happier Life: Intelligent Improvement for a Better You - Maura Neill

    KEYNOTE   Emotional intelligence has become a buzzword not only in psychology circles and the self-help aisle but also in business and leadership. A heightened level of emotional intelligence can be the key to success for many reasons: better communication skills, enhanced interpersonal skills, stronger relationships and improved negotiation tactics. All of these together can make a happier you. In this session, Maura discusses the importance of not only emotional intelligence, but also body intelligence and moral intelligence. Learn how they are interlinked and how you can work to improve and strengthen all three to combat burnout and to work toward stronger relationships, a greater sense of contentment and even greater financial intelligence and security. 1 hour

    23 Strategies to Elevate Your 2023 - The BOOM Team

    The market changes. What got you here in 2022 won’t get you there in 2023. So if you want to increase your health, wealth, and happiness, it’s time to rethink what you’re doing with the help of 23 powerful strategies from The BOOM Team. From video texting and time blocking to using YouTube skippable ads and Google Business Profile Ranking, you won't want to miss this smorgasbord of tools and tactics designed to launch your 2023 toward massive success. 1 hour

    Commercial Investment Analysis 1: Understand the Math Driving Decisions - Josh Cadillac

    Investors care about the numbers and for many agents the numbers are the very thing that trips them up. In this class we teach agents how to use “the numbers” to make the case for their product, and for themselves as a knowledgeable professional. In this class agents will learn how to do cap rates, TVM (time value of money) calculations, internal rates of return, and net present values with confidence. Agents will leave this class with much greater confidence in their ability to quantify the investment value of their product. 3-4 hours

    Commercial Investment Analysis 2: Evaluate Debt Use Over Time - Josh Cadillac

    This class builds on the analysis skills taught in Commercial Investment Analysis 1 and brings into the equation the use of one of the most powerful tools in real estate: Debt. The ability to if and to what extent debt can improve the performance of the investors capital is something every serious real estate professional needs to be able to do. In this class agents will learn everything from cash on cash returns to internal rates of return with debt service and how the tax benefits can affect those returns. 3-4 hours

    How to Set Standards and Stay Motivated - Josh Cadillac

    KEYNOTE Want to run a successful business? First recognize you are the CEO responsible for all aspects of the business--including your staff and yourself! You must decide where you are going, and then make choices to get there based on the very best version of yourself, the version to which you aspire. The standards you live by should guide how you work, keep you motivated, and persuade those around you to do the same. The life well lived becomes the business well run and both become your legacy. 45-60 minutes

    The Long and Short of Short-Term Rentals - Josh Cadillac

    VIEW TRAILER Vacation rentals have taken the market by storm and consumers need expert guidance to determine if this is a property’s best use. In this session you’ll learn short term rental terminology, the financial difference between a long- and short-term rental, and how to discuss the workload difference between the two with your investor. You, as the knowledgeable professional, will be able to present clear benefits vs risk evidence so the client can make an informed decision.

    3 Takeaways:

    • Identify how the differences between short and long-term rentals affect ROI, ROR, and IRR
    • Describe the tax implications and depreciation variances between long term and short-term rentals
    • Compare and contrast the risk and work involved with the two types of rentals

    4 hours; aka "Investment 7"

    Bias in Appraisals - Melanie McLane

    Are you a biased appraiser? Are you possibly a biased appraiser who doesn’t recognize your own bias? In this session, we’ll discuss your requirements under Fannie Mae and USPAP to not let bias be a part of your appraisal practice.

    You'll come away from this session being able to:

    • List the words and phrases you should never use
    • Evaluate a property based on the facts
    • Identify shifts in the markets

    Also available: Bias in Appraisals: What Agents & Appraisers Need to Know; 1-3 hours

    Normal or Crazy: What's Next? Reading the Market - Melanie McLane

    The market has shifted, and it will keep shifting. What was successful for you in the past may not work now. Changes are everywhere: outside influencers seeking a piece of the pie, an economy continuing to evolve, and Artificial intelligence permeating all business. Find out which economic indicators to follow closely; examine the impact of new business models; and discuss strategies to inventory, pricing, and interest rate challenges. 3 hours

    REALTORS® Wild Ride - Melanie McLane

    The past few years have been a wild ride for the real estate industry. Is the ride over, or are there ascents, sharp curves, and dips yet to come? In this session, we’ll discuss what's happened, how the market is guaranteed to change, and how you, as a real estate professional, can position yourself for what's next. With a mix of history, prediction, and inspiration, you'll get useful market information and tips for how best to position yourself to survive and thrive this ride's next 'thrill.'1 hour

    The Top 7 Emerging Social Media Marketing Trends - Abhi Golhar

    Building your brand using social media is harder today than it’s ever been. Knowing what to post and how to post it is only half the battle! The real struggle can be identifying the developing trends and how to benefit most from them before they peak. Abhi will reveal how today’s top 7 emerging social media marketing trends can be harnessed to build and monetize your reputation now and into the future. 1-2 hrs

    Bias Override: Overcoming Barriers to Fair Housing - Monica Neubauer

    Expanding on the 2020 implicit-bias training video, the National Association of REALTORS® has launched “Bias Override.” The program helps real estate professionals learn tactics to interrupt stereotypical thinking so they can provide equal professional service to every prospect or client. Participants will examine their ideas about people from various identity groups, explore the assumptions they may not know they’re making, and learn how to be more comfortable working across lines of difference. “Bias Override” engages participants in building new habits of equitable behavior, helps REALTORS® overcome barriers to working with clients of diverse backgrounds and avoid fair housing pitfalls. 3-4 hours

    How Do I Get into Luxury Real Estate? - Monica Neubauer

    Serving luxury clients can be interesting and lucrative. Luxury sellers have high expectations and it can take time to close a transaction. Luxury buyers can be repeat clients that start with you at all price ranges. In this introduction to working with High Net Worth Individuals, we will look at the products they buy, what they expect from their agents and where to meet them. 3-4 hours

    Overcoming Owner Client Objections - Marc Cunningham

    Are you happy with how you interact and respond to prospective owner clients? How do you respond, or do you freeze up when they ask questions like?

    • Why do you charge additional for maintenance?
    • I would like to be contacted before any repairs are made?
    • Is your management fee negotiable?
    • Can I be involved in selecting the tenant?
    • Why should I choose you?

    In the session, Marc shares exactly how their company responds to these questions (and many others) as we talk about how to respond to the top 12 prospective owner client objections every property manager faces. 1-2 hours

    Contact Us for Availability and Fee Information

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      Second choice of date for presentation.
    Lisa BettsNEW Sessions