New Sessions!

For Association/Board Staff Discover the transformative power of AI in our one-hour session, designed exclusively for Association Executives in the Real Estate industry. This engaging course will equip you with the knowledge to leverage AI applications, simplify your daily tasks, streamline your marketing efforts, and improve interactions with your members.

Key Takeaways:
• Get practical applications for real estate associations just by understanding the fundamentals!
• Use AI tools to enhance productivity, amplify marketing, and elevate your member interactions.
• Implement AI strategies aligning with your association's goals and objectives to deliverpersonalized member services and content.
1-2 hours

Power up the potential of AI technology with innovative tools to enhance your content creation and lead generation. Target more qualified buyers and sellers and free up as much as 30 hours a week by automating lead follow-up and listing workflows with AI.
Key Takeaways:

• Use AI to craft impactful real estate listing marketing content
• Generate leads with AI-based techniques
• Streamline tasks with AI automation to efficiently manage listings

1-2 hours

“Pierre did an excellent job! Everyone loved him and all the great information! He even got a standing ovation. Thank you for the recommendation!” – Deanna Devey, Director of Communications & Operations, Utah Association of REALTORS®

Artificial Intelligence or AI is powering a new generation of tools that allow you to do some amazing things compared to tools of the past. But there are many downsides to this amazing technology including that if they are used improperly they violate laws and/or the code of ethics. In this session, we will explore how to use them ethically in your life and real estate business. 1-3 hours

Artificial Intelligence or AI has been around for a long time, but with the emergence of OpenAI’s ChatGPT (written content) & Dalle-2 (imagery and video), MidJourney, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others incorporating AI, it has finally reached the masses. In this session, we'll explore what Generative AI is, and how it can be used by your association or board to help boost efficiencies and productivity; personalize and enhance marketing; improve communications and customer service; and more in an ethical and legal manner. Plus, we'll explore how AI is, and will be, used by your members, consumers, and industry vendors to drastically change the real estate world and how your association operates. By the end of this session, you and your team will be more informed and prepared to stay ahead of the curve of this fast-emerging technology already disrupting the real estate industry. 3 hours

Artificial Intelligence or AI has been around for a long time, but with the emergence of OpenAI’s ChatGPT (written content) & Dalle-2 (imagery and video), MidJourney, Google’s Bard, Microsoft’s Co-Pilot, Canva, and others incorporating AI, it has finally reached the masses. In this session, we'll explore what Generative AI is, and how it can be used to help boost business efficiencies and productivity, personalize and enhance marketing, improve communications and customer service, and more in an ethical and legally compliant manner. Plus, we will explore how AI is, and will be, used by your team, consumers, and industry vendors to drastically change the real estate world and how your company operates. By the end of this session, you and your team will be more informed and prepared to stay ahead of the curve of this fast-emerging technology already disrupting the real estate industry. 3 hours

WATCH A TRAILER Artificial Intelligence or AI has been around for a long time, but with the emergence of ChatGPT, Jasper, Bard, and others, this area has exploded in options and tools that are being incorporated into their offerings. In this session, we will explore what AI is, the many ways it can be used in your real estate business and everyday life, the legal and ethical implications, and much more. By the end of this session, you will be more intelligent about this fast-emerging technology to ensure you stay ahead of the curve! 1-4 hours

Separate Modules 1-2 hours: Best Uses for Generative AI & ChatGPT for Real Estate; Create Awesome Marketing Content & Materials with AI & ChatGPT; The Good, the Bad, & the Ugly of AI & ChatGPT; AI & ChatGPT and the Laws & the Code of Ethics

Artificial Intelligence or AI is powering a new generation of tools that help you run your business and life faster and more efficiently than tools of the past. In this session, we will explore some of the top things you can use to help you automate tasks, communications, content, plan your business, marketing, and more. 1-2 hours

One of the strengths of generative Artificial Intelligence (AI) tools like ChatGPT, Dalle-2, MidJourney, etc. is that they are incredible at creating written, audio, or even visual content. In this session, we will explore many different ways you can use this tech to come up with ideas &/or generate content and the tools to pull it off. 1-2 hours

WATCH A PROMOArtificial Intelligence or AI is powering a new generation of tools that allow you to do some amazing things compared to tools of the past. But there are many downsides to this amazing technology. In this session, we will explore what AI is and how it can be used improperly which can potentially violate laws and/or be used unethically or worse in your life and real estate business. 1-2 hours

More than half of all Fair Housing Act complaints are filed on the basis of disability; many of these alleging a housing provider failed to provide a reasonable accommodation. This session examines Fair Housing Act protections for individuals with disabilities and how housing providers should navigate a reasonable accommodation request. You'll get guidance on differentiating between service and support animals, determining when an accommodation is necessary and what makes a request unreasonable. 1 hour

Every sector of the real estate industry has changed significantly since the Fair Housing Act was adopted over 50 years ago. In this course, you’ll follow the Act’s history, the formal amendments adding additional protected basis, the guidance on enforcement, and the changes real estate professionals have made—and have yet to make—to their practices. New technologies have changed both how real estate licensees advertise and how advertising regulations are enforced. Trista will provide you with a set of best practices to help guide you in your use of new media. You’ll also become up to date on issues impacting Fair Housing such as The Equal Access Rule of 2012, Housing for Older Persons, Sexual Harassment, and Disparate Impact. 3-4 hours

When the Sherman Act began regulating antitrust behaviors in the United States, the union had 42 states and women were 30 years away from being able to vote. A lot has changed over the past 130 years but in his Executive Order on Promoting Competition in the American Economy, President Biden issues a reminder that antitrust continues to be a problem in real estate. This session examines the 3 primary federal laws regulating antitrust and applies them to situations happening today. 1 hour

It’s been 19 years since MySpace was launched and social media started infiltrating every sector of the way we live and do business. Whether you’ve embraced new media or rejected the ‘world wide internets’ as a fad, your real estate practice has been impacted by new media. As social media and new media have evolved, the way real estate agents practice and clients expectations have changed as well. This course examines how various entities regulate the use of new media by real estate practitioners and provides best practices that every agent can implement in their practice.1-3 hours

A demanding world and the stresses of the real estate industry can leave you mentally, emotionally, and physically depleted. How much of your emotional wellbeing is affected by people who abuse or misuse the time you give them? Buy back your life by managing your time, investing in self-care, and determining the access level people and situations have earned with you. A top producing agent and broker since age 18, Pam Ermen has dealt with the disruption of major trauma and the stressors of a complex, busy life. She’ll share strategies to cope, shift paradigms, recover, and move you - or someone you love – through life’s challenges.1-2 hours

I wanted to say THANK YOU for such a wonderful talk this morning. You were truly inspirational with your story and how you view life. I know many of our attendees were so touched by different parts of your talk today, including me!” – Michelle Kohn, Events/Membership Director, Greater Milwaukee Association of REALTORS®

Changing skillsets to meet a shifting market builds the foundation for consistently successful career! Millions of real estate professionals spent years mastering survival in a mega-strong seller’s market, but now even successful, veteran agents are being challenged by the magnitude of this market retraction. In this session, discover the 5 simple steps to aligning your business with a transitioning market and, more importantly, delivering successful sales regardless of market adjustments. 1-2 hours

Expanding on the 2020 implicit-bias training video, the National Association of REALTORS® has launched “Bias Override.” The program helps real estate professionals learn tactics to interrupt stereotypical thinking so they can provide equal professional service to every prospect or client. Participants will examine their ideas about people from various identity groups, explore the assumptions they may not know they’re making, and learn how to be more comfortable working across lines of difference. “Bias Override” engages participants in building new habits of equitable behavior, helps REALTORS® overcome barriers to working with clients of diverse backgrounds and avoid fair housing pitfalls. 3-4 hours

Understanding the needs and motivations of others improves our ability to communicate, negotiate and serve our clients' needs. Individuals who demonstrate a higher level of emotional intelligence (EQ) are able to navigate difficult conversations and ask the necessary questions to be better in business, in their personal life and lead calmer, less stressful lives. This session will explore the psychology of perception versus reality and how reflective listening, humble inquiry, body language and social cues can direct conversations and impact relationship building. You will discover the questions you should be asking in a variety of scenarios, as well as how to improve your EQ, communication skills and become a more well-rounded real estate professional. 3 hours

KEYNOTE   Emotional intelligence has become a buzzword not only in psychology circles and the self-help aisle but also in business and leadership. A heightened level of emotional intelligence can be the key to success for many reasons: better communication skills, enhanced interpersonal skills, stronger relationships and improved negotiation tactics. All of these together can make a happier you. In this session, Maura discusses the importance of not only emotional intelligence, but also body intelligence and moral intelligence. Learn how they are interlinked and how you can work to improve and strengthen all three to combat burnout and to work toward stronger relationships, a greater sense of contentment and even greater financial intelligence and security. 1 hour

Investors care about the numbers and for many agents the numbers are the very thing that trips them up. In this class we teach agents how to use “the numbers” to make the case for their product, and for themselves as a knowledgeable professional. In this class agents will learn how to do cap rates, TVM (time value of money) calculations, internal rates of return, and net present values with confidence. Agents will leave this class with much greater confidence in their ability to quantify the investment value of their product. 3-4 hours

This class builds on the analysis skills taught in Commercial Investment Analysis 1 and brings into the equation the use of one of the most powerful tools in real estate: Debt. The ability to if and to what extent debt can improve the performance of the investors capital is something every serious real estate professional needs to be able to do. In this class agents will learn everything from cash on cash returns to internal rates of return with debt service and how the tax benefits can affect those returns. 3-4 hours

Properties can find themselves in distress in many ways. Often an investor will buy a property already in a distressed state, or because of the actions of a tenant or an owner a property can become distressed. The ability of a property management company to think along with the investor, anticipate their needs, and have a plan in place to meet those needs is the best and easiest way to help build and grow your portfolio of customers and attract customers that will never work with anyone but you. 3 hours

Center for REALTOR®Development course This course covers the fundamentals of real estate investment that practitioners need to know in order to expand their business services and meet the unique needs of real estate investors. You will learn how to adapt core real estate skills and learn new skills to effectively serve clients who want to invest in single family homes, condos, townhomes, and small multifamily properties. You will also learn how to “walk the talk” and become a real estate investor yourself. 6 hours; ABR & SRS elective

VIEW TRAILER Vacation rentals have taken the market by storm and consumers need expert guidance to determine if this is a property’s best use. In this session you’ll learn short term rental terminology, the financial difference between a long- and short-term rental, and how to discuss the workload difference between the two with your investor. You, as the knowledgeable professional, will be able to present clear benefits vs risk evidence so the client can make an informed decision.
Takeaways:

• Identify how the differences between short and long-term rentals affect ROI, ROR, and IRR
• Describe the tax implications and depreciation variances between long term and short-term rentals
• Compare and contrast the risk and work involved with the two types of rentals

4 hours; aka "Investment 7"

Can you recognize when and how bias can appear in appraisals? Can you recognize your own bias? In this session, we’ll discuss the requirements under Fannie Mae and USPAP prohibiting bias from being a part of any appraisal. You'll come away from this session being able to:

• List the words and phrases that should never be used in an appraisal
• Understand how a property should be evaluated based on facts
• Identify shifts in the markets

1-3 hours

The market has shifted, and it will keep shifting. What was successful for you in the past may not work now. Changes are everywhere: outside influencers seeking a piece of the pie, an economy continuing to evolve, and Artificial intelligence permeating all business. Find out which economic indicators to follow closely; examine the impact of new business models; and discuss strategies to inventory, pricing, and interest rate challenges. 3 hours

The past few years have been a wild ride for the real estate industry. Is the ride over, or are there ascents, sharp curves, and dips yet to come? In this session, we’ll discuss what's happened, how the market is guaranteed to change, and how you, as a real estate professional, can position yourself for what's next. With a mix of history, prediction, and inspiration, you'll get useful market information and tips for how best to position yourself to survive and thrive this ride's next 'thrill.'1 hour

Whether you’re a sales associate or appraiser, you need to know about the smart, green, and adaptability property features affecting value. After attending this session, sales associates will be able to price smart or green homes and explain benefits to buyers—including the current energy efficiency tax breaks. And with the expanded section on energy efficient items on the new FNMA forms in mind, appraisers will learn to adjust for these feature differences. Likewise, you’ll explore the characteristics of universal design as the demand for accessibility continues to increase in several segments of society. 1-4 hours

KEYNOTE In the ever changing world of real estate, self-doubt can be paralyzing. But Abhi, as a successful real estate investor and international speaker, offers a fresh perspective. Drawing from personal experience, Abhi shares how self-doubt can be harnessed as a powerful tool to fuel your success as a real estate agent. Learn to super charge your innovative abilities, fuel your growth through confidence, and cultivate a culture of empowerment. Don't miss this opportunity to revolutionize your approach to self-confidence, innovation, and client interactions. Find out how embracing self-doubt can be your secret weapon for unparalleled success in the competitive real estate market. See Full Description 45-90 minutes

Building your brand using social media is harder today than it’s ever been. Knowing what to post and how to post it is only half the battle! The real struggle can be identifying the developing trends and how to benefit most from them. Abhi will reveal how today’s top 7 emerging social media marketing trends can be harnessed to build and monetize your reputation now and into the future. 45-90 minutes

KEYNOTE or Session Attention has become the most valuable currency in today's digital age. The power of capturing and maintaining the focus of an audience is at the heart of success in the online world, and there's no platform quite like YouTube when it comes to commanding attention. In this enlightening keynote speech, Abhi dives deep into the fascinating landscape of YouTube and explore the strategies that can transform your online presence into a thriving business. See Full Description 45-90 minutes

AI is definitely a business tool we'll all be implementing. The future is now. Are we implementing it in ways that will not only improve our workload, but more importantly, improve our customer’s experience in the transaction? Our humanity is the best quality we bring to a transaction. Are we using AI to improve communication? Agents need to know when using AI is useful and when it may be creating something that is wrong, illegal and unethical. The final responsibility for AI usage is on the agent. This class covers the fantastic benefits of using AI while addressing the legal and ethical guidelines we have. From AI to Your Clients – Communication with Responsibility. 2-3 hours

Expanding on the 2020 implicit-bias training video, the National Association of REALTORS® has launched “Bias Override.” The program helps real estate professionals learn tactics to interrupt stereotypical thinking so they can provide equal professional service to every prospect or client. Participants will examine their ideas about people from various identity groups, explore the assumptions they may not know they’re making, and learn how to be more comfortable working across lines of difference. “Bias Override” engages participants in building new habits of equitable behavior, helps REALTORS® overcome barriers to working with clients of diverse backgrounds and avoid fair housing pitfalls. 3-4 hours

Really one of the best classes I have ever taken.” – Amanda Crist, REALTOR®

Artificial Intelligence, or AI, is being adapted for practical uses in every industry. It has affordable and quick options to help real estate professionals communicate better with their clients and the public. AI is an amazing tool to help real estate agents do the myriad of varied tasks needed in the business better and faster. Learn how to use the 2 most popular applications, ChatGPT and Canva, to save time and create interesting descriptions, email templates and marketing tools.
Takeaways:
• Understand what AI is, how it works, and its applications in the real estate industry.
• Get a basic understanding how to use CHAT GPT and Canva as tools to improve communication.
• Know how to write prompts that will produce better outcomes from AI.
• Get a guideline tool to help you write better prompts.
1-1.5 hours

Serving luxury clients can be interesting and lucrative. Luxury sellers have high expectations and it can take time to close a transaction. Luxury buyers can be repeat clients that start with you at all price ranges. In this introduction to working with High Net Worth Individuals, we will look at the products they buy, what they expect from their agents and where to meet them. 3-4 hours

Are you happy with how you interact and respond to prospective owner clients? How do you respond, or do you freeze up when they ask questions like?

• Why do you charge additional for maintenance?
• I would like to be contacted before any repairs are made?
• Is your management fee negotiable?
• Can I be involved in selecting the tenant?
• Why should I choose you?

In the session, Marc shares exactly how their company responds to these questions (and many others) as we talk about how to respond to the top 12 prospective owner client objections every property manager faces. 1-2 hours