We all know that it is very important to have a social media presence today. However, it is easy to get bogged down in everything there is to do and all the places you need to be. Ashton brings a fresh approach to being all places at all times online without sacrificing massive amounts of time. 45 minutes-1 hour

CHANGE is inevitable in everyone’s professional and personal life; GROWTH, however, is optional. Using NAR DATA and the EXPERIENCE of successful agents, we have identified KEY strategies to PROPEL your PERFORMANCE. Included are strategies FOCUSED on attracting a large quantity of QUALITY clients...PROACTIVELY identifying and delivering unique/compelling VALUE…PURPOSEFULLY keeping those clients repeating and referring…a time-management system to increase PROFESSIONAL PRODUCTIVITY and PERSONAL BALANCE…and the most current and innovative negotiating strategies. If you are looking to POWER UP your business, this session is for you! Full day

Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system – one that includes incubation, follow-up and conversion – leads are not just names and email addresses: leads become relationships, closings and great referral sources. In this session, we’ll discuss how to create a system that not only generates more leads but helps you to convert those leads into loyal clients with a greater success rate. 1-2 hours

The most successful companies don’t rely on people for their success - they rely on systems. Systems are simply road maps or instructions that allow your processes to be repeated, duplicated, and run by anyone. Systems will make your property management business scalable, increase the value of your company, take pressure off your team members, protect you from liability, reduce the dependence on any one employee, create clarity, and give you a way to hold your team members accountable. We will walk through the step-by-step process of how to create and implement a System Manual specific to each position in your company. System Manuals changed our business, and they can change yours too! 1-3 hours

Are you ending your day with the same to-do list you started with? You need a system to keep you on track. Checklists are designed to make accomplishing tasks easier, but often we find ourselves tending to every “fire” that pops up and the items on our list remain undone. If this sounds like you, chances are you’re missing key systems to keep you on track. In Systems Keep You Sane, you’ll get concrete ways to systemize the important aspects affecting productivity and profit: business of the business, working with buyers and sellers, and marketing systems. Know what needs to be done, make tasks easier with streamlined systems, accomplish more, and keep your sanity in check! 1-3 hours

VIEW TRAILER Video marketing is king and if you want to grow your business, you need to OWN IT!! In this interactive and hands-on session, learn what composition, content, and technology you should be using to take your business to the NEXT LEVEL! We'll give you suggestions on the best systems and tools to create, distribute, and market your videos. You'll see examples of great video strategies and even create your own video so you're confident about using video to promote your brand by session's end. 1-2 hours

KEYNOTE  Agents in today's real estate industry revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? Discover 5 focus areas that MUST be on your radar screen: being their technology filter; providing an interdependent culture of trust; transparency and social savvy; delivering relevant training that rocks; and offering market-sensitive financial programs. Join us to learn recruiting strategies to bring them in the door and then KEEP them there! 1 hour

Everything good about teams can be lost without the proper knowledge, guidance, or experience. You must hire right, share core values, manage the performance of your salespeople, and provide tools and training that matter! You’re going to hear a lively discussion about the 5 stages of growing a successful and profitable team, and how you can avoid the predictable pitfalls that Teams can create. Learn from someone with 25+ years of in-the-trenches experience in every aspect of Teams! 1-4 hours
TEAM TRAINING INFORMATION

It’s no secret that getting a real estate license is relatively easy compared to other professions. However, it’s even easier to fail, as 87% of all new licensees will leave the industry in their first three years. Deciding whether you should create a team or go at it alone will have a significant impact on your success. This course will highlight the pros and cons of both options and will help agents discover their best course to achieve the success they want. 1 hour

Need to get more done in less time? Who doesn’t?! Tech can get you there. This session is bursting with information about CRMs; email hacks and productivity add-ons; Facebook Ad writing software; social media calendars, schedulers, and tools; AI-generated property description software and more. You’ll even get tools to help you follow up automatically with your sphere of influence for the next five years without lifting a finger ever again. 1-2 hours

We had great feedback on Ifoma, our attendees absolutely loved him and this presentation.” –Hilda Beck, Director of Education, Greater El Paso Association of REALTORS®

As a REALTOR®, from the day you get your license you are set up for failure in the cybersecurity world because the Code of Ethics and state laws require the collection, proper storage, and eventual destruction of all communications and documentation related to your business. And seeing as you’ve probably never had any proper training on how to do this, you (and the real estate industry in general) have become major targets for hackers and fraudsters. Plus there are many other laws and Code of Ethics' articles exposing you and your clients to potential dangers. In this session, we will explore how to navigate this complex digital world and provide you easy to implement solutions to protect yourself in the cyber world. 1-8 hours

The Coronavirus pandemic changed the way we live in so many ways. For many in the real estate industry, it forced them to rethink the way they work. In this session, we will provide advice and all the tools you will need to allow you to work from home, virtually show properties and open houses, complete every step of the real estate process remotely, and more.
Key Takeaways:
• Identify the best solutions to let you to do your job remotely.
• Identify the best solutions for showcasing properties remotely.
• List the tools you will use to do each part of your job remotely.
1-2 hours

VIEW TRAILER This course looks at running a brokerage business from the ground up. We look at topics like how to manage yourself for maximum return, deciding what things to commit to, and how to lead people to get the most out of them. We will also address the basic skills and tools brokers need to have to be successful and train agent well like: negotiation, real estate investment analysis, time management, contracting, problem solving, people management, staying motivated, and much more. This is not another course on how to manage escrow funds. This is a course on how to manage and train successful and loyal agents that help you to build a brokerage business that you can be proud of. 16 hours

VIEW TRAILER This is the ultimate session for newbies and the most season industry veteran alike. It is designed to help agents avoid the most common mistakes that cause their deals to die as well as closing deals and clients for life. You will learn to stop focusing merely on the day-to-day activities of real estate and start focusing on building your long-term real estate business.

Day One of this session you will be given the tools you need to set up and run your business. You will learn how to write more contracts that not only get accepted but protect your customer. You will also learn how to schedule things and make them happen, how to build a team of pros to work with, and how to be the pro that clients want to work with and refer. You will learn tricks to manage your time and ways to stay up when this difficult business tries to get you down.

On Day Two you will learn how to speak the language of the investor. You will learn the beauty of real estate as an investment. You will gain the knowledge and tools to never feel out of your depth again. You will leave with the skills to explain things clearly to your client in a way that builds trust and credibility. Understand the numbers with complete confidence and finish your day working on professional negotiation tricks and tactics. These two days will give you more confidence in what you do and show you a clear path to being more professional and successful in your business. 16 hours

VIEW TRAILER It can seem like a long road from prospecting for a listing to getting your agreements signed. This session will teach you all the things you need to know to jump your listing business up to the next level. You will use real properties and real exercises to set prices and close the deal. You will learn proven, highly effective, low-pressure means of getting your paperwork signed and leaving your client with a smile on their face. 2-4 hours

VIEW TRAILER Want to branch out into property management? In this session, you'll find out how to avoid common mistakes and stay compliant with the law; how to handle difficult tenants; what you can and cannot charge a tenant for; and much more. You will learn how to think like an investor and mitigate risk. Stand out for your knowledge and skill when representing your client’s property and build lifelong referrals. 1-4 hours

VIEW TRAILER Building lifelong clients is what it’s all about. This bootcamp deals with building a strong listing business, with a clientele that keeps coming back for more. In this session, you will learn how to handle objections in a fun and entertaining way and builds the skills you need to better help your clients. You will discover options you can use when speaking with difficult customers. Learn to set realistic listing goals and build a system that generates long-term, repeat clientele. 1-4 hours

A perfect fit for brokers, team leaders, and executives striving to magnetize top-tier real estate professionals, this course empowers you with the necessary tools to transform your recruitment strategies into potent coaching and consulting dialogues. The curriculum provides an in-depth study of referral systems, amplifying connections and technology usage, along with advanced communication techniques. 2-4 hours

KEYNOTE or SESSION Get ready for a powerful conversation about the importance of authenticity in personal branding and how to maintain it in a world of filters and facades. You'll learn how to use technology to amplify your message without sacrificing authenticity, and how to build deeper connections with your audience by being true to yourself. We'll explore how to use automation to enhance your personal branding efforts. You'll learn how to use tools like chatbots, email marketing, and social media automation to streamline your communication while still maintaining the personal touch that makes your brand unique. 45-60 minutes

VIEW TESTIMONIAL In an age where we're all strapped with screens and competing for attention, the question isn't just how to reach others, but how to create an experience with them. In The Experience Factor, you’ll learn how to use tech tools to strengthen relationship based trust, deepen listening skills and create rich experiences online and in person. This fast-paced, fun and interactive session explores how digital tools can ease and enrich your ability to engage and build relationships. 1-3 hours; Instructor, Agent & Broker Versions Available

Every sector of the real estate industry has changed significantly since the Fair Housing Act was adopted over 50 years ago. In this course, you’ll follow the Act’s history, the formal amendments adding additional protected basis, the guidance on enforcement, and the changes real estate professionals have made—and have yet to make—to their practices. New technologies have changed both how real estate licensees advertise and how advertising regulations are enforced. Trista will provide you with a set of best practices to help guide you in your use of new media. You’ll also become up to date on issues impacting Fair Housing such as The Equal Access Rule of 2012, Housing for Older Persons, Sexual Harassment, and Disparate Impact. 3-4 hours

This is your year to FOCUS on the best ROI possible in every area of your business! Hear 5 Top Strategies for creating more production and profitability by maximizing the use of your time, money, and efforts. Make this year YOUR year of BREAKTHROUGH!

Takeaways Include:

• Making the Most of Your SOI
• Help, I Need Somebody! Assistants & Growing
• Finding Unlisted Inventory
• Lead Generation Hot Buttons?

1-2 hours

AI, Big Data, CryptoCurrency, Blockchain, NextGen Homes, iBuyers, and More! The real estate landscape is changing so fast, that it can be pretty scary to think about what the industry might look like tomorrow, let alone 10-15 years from now. In this session, technologist Craig Grant will take a look into his crystal ball and assess some emerging trends that are going to shake up and/or disrupt the real estate industry including 3-D Printing, Artificial Intelligence, Augmented and Virtual Reality, Big Data and Predictive Analysis, CryptoCurrency, BlockChain, iBuying, the NextGen Home, and more. 1-3 hours

WATCH A PROMOArtificial Intelligence or AI is powering a new generation of tools that allow you to do some amazing things compared to tools of the past. But there are many downsides to this amazing technology. In this session, we will explore what AI is and how it can be used improperly which can potentially violate laws and/or be used unethically or worse in your life and real estate business. 1-2 hours

VIEW TRAILER You’ve been given an impossible choice: Option 1: Build an amazing business, but it’ll cost you all of your free time, health, family, relationships and hobbies; Option 2: Build an amazing life, but your business will never amount to much. It doesn’t have to be that way! In this session, we'll debunk the Hustle Myth and we’ll peel back the curtain on some other fairy tales holding you back, too. Get practical solutions to grow and scale your business WITHOUT burning out in the process!

So…are we just conspiracy theorists? Come find out.

• Learn the truth that you CAN have it all
• Work/life balance is NOT a myth
• You CAN take a vacation
• Get some practical solutions to allow your business to grow and scale WITHOUT burning out in the process

1 hour

To empower an organization, you must empower its people. Learn how to enhance your role as a relationship manager in your organization by demonstrating appreciation in ways that maximize the impact for each individual. The art of appreciation is the key to transforming any work culture from mediocrity and burnout to productivity and results. Discover how to implement this ‘people come first’ language of appreciation approach and watch your success soar! 1 hour

The client’s confidence is the most precious asset for anyone who “sells” the promise of unique…compelling…EXTRA-ordinary service.  Superb execution of that service CONSISTENTLY is the cornerstone of confidence building and happens only with a FOCUSED – PROACTIVE – FORWARD-THINKING plan.  By failing to develop that plan and deliver on that promise, you risk losing your clients’ confidence, trust, repeat business and referrals. EVERYTHING!

To ensure “the promise” is kept the attendee of this session will:

• UNDERSTAND the Fundamental Principles of Customer Service
• CREATE a SPECIFIC…6-Step Client Service “Package”
• ITEMIZE the SPECIFIC ACTIONS…for each step of the “Package”
• DEVELOP CHECKLISTS … to assist in IMPLEMENTATION
• MEASURE the results
• DESIGN and FORMAT a CLIENT-FOR-LIFE…SERVICE PRO-gram

Full day

VIEW TRAILER Vacation rentals have taken the market by storm and consumers need expert guidance to determine if this is a property’s best use. In this session you’ll learn short term rental terminology, the financial difference between a long- and short-term rental, and how to discuss the workload difference between the two with your investor. You, as the knowledgeable professional, will be able to present clear benefits vs risk evidence so the client can make an informed decision.
Takeaways:

• Identify how the differences between short and long-term rentals affect ROI, ROR, and IRR
• Describe the tax implications and depreciation variances between long term and short-term rentals
• Compare and contrast the risk and work involved with the two types of rentals

4 hours; aka "Investment 7"

The success of your property management business is largely dependent on who you allow into your owner-client group. In this fast-moving session, we will focus on how to improve your professionalism to attract GREAT owner-clients including:

• What should be the proper mindset of a successful PM?
• What is the difference between an owner transaction and an owner relationship?
• Three words you should never use in your advertising (but most PMs do!)
• How to qualify prospective owner-clients
• Should you negotiate your management agreement terms?
• How to never get sued

This session will empower you to stop asking owners to ‘choose’ you, and instead position yourself as the professional so owners are asking YOU to ‘choose’ them! 1-2 hours

KEYNOTE  As a leader, you play a primary role in the year-over-year achievements of your organization. Empowering your agents and staff to be effective and to thrive means developing their leadership skills, using and improving your own emotional intelligence and recognizing the differing perceptions and realities within your organization. In this session, you’ll test your perception and compare it to others’ perceptions; you’ll evaluate how you apply your emotional intelligence to interact with other leaders, staff and the organization as a whole. Sharpen your ability to perceive, to understand and to lead toward common goals. 45-75 minutes LEADERSHIP SESSION INFORMATION

Thank you so much for a great presentation this morning! The immediate feedback from the attendees was that it was a great way to kick off the year! They loved the way you presented these ideas and concepts!” - Carrie Andersen, Sr Vice President, Member Services, Minnesota REALTORS®

For Association Staff   The association executive sets the association culture, which should involve mutual respect and shared goals. Not all volunteers are on board with the association culture. Some volunteers become involved because of personal agendas, whether it is building a resume or trying to “fix the board.” The AE is also challenged with drawing members from various specialties into the association as well as bringing in fresh faces and developing future leadership. Gain tips and techniques you need to interact with your diverse members while still accomplishing association goals. 1-3 hours

More than ever, brokers need to protect their bottom line and every dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your offline and online brand and how “ZMOT” can help. If you plan to thrive - not just survive - industry challenges moving at warp drive, don’t miss this! Agent Version Also Available; 1-3 hours

For Association Leadership Are you currently managing your board or leading your board? Do your interactions with other board or Association volunteers and staff create a culture of valuable relationships, intentional productivity and effective accountability? Improve your impact as a leader and your ability to set the standards of excellence by joining Pam Ermen for an empowering conversation that will highlight well-defined principles of proactive leadership! 45 minutes-1.5 hours

Are you currently managing an office or leading an office? Does your interaction with your sales force create a culture of valuable relationships, intentional productivity and effective accountability? Improve your impact as a leader and your ability to set the standards of excellence for your office by joining Pam Ermen for an empowering conversation that will highlight well-defined principles of proactive leadership! 45 minutes-1.5 hours

For a real estate company to be able to succeed in today’s hyper competitive real estate industry, it is in their best interest to not just have an understanding of the best tools to run their company and potentially provide resources to their group. The problem is there are so many solutions to consider and every vendor claims their product/service is the greatest option, so choosing the right technologies can be an intimidating task. Are you thinking about buying technology solutions for your business but don’t know where tostart? You need to attend this session! Craig Grant will be your personal technology shopping assistant and provide you insights for the best hardware (computers, tablets, smartphones, cameras, etc.), software (contact/lead/customer relationship/task management), apps, website vendors, anti-virus protection, and much more! 1-3 hours

As a real estate professional, it can be pretty intimidating trying to figure out what technology solutions you should choose to run your business. Wouldn’t it be awesome to be able to go to your favorite tech store with a true geek? Then you need to attend this session as Craig Grant will be your personal technology shopping assistant and help you choose the best hardware (computers, phones, tablets, cameras, accessories, etc.), software (CRMs, Forms and Contract Management, cloud storage, etc.), apps and more to improve your real estate business. 1-4 hours

Can u be #dooced 4 that tweet? LOL staff mtngs r so old skool. Different experiences shape the work ethic and motivation of an employee. This course examines how generational cohorts work together...and against each other. Real-life cases taken from the real estate industry pepper this session to make it the perfect mix of theory and practice. With wit and fun, Trista provides food for thought and new approaches to creating more effective communication between generations. 1 hour

Ashton believes that a successful day can and should be complete prior to 11:00 am. Ashton brings his daily disciplines along with a mindset for daily efficiency in your marketplace. 45 minutes-1 hour

Thank you for your time with our team this week. Nothing but rave reviews!" – Jason Waugh, President and CEO, Berkshire Hathaway HomeServices

Ashton’s unique style of presenting a message resonates with all levels of real estate experience. He was not only motivational but gave our agents a system to declutter their business, work smarter and become more profitable. As a company that has brought speakers in for decades, Ashton was one of the best!” – Dan Early, VP, Long & Foster Real Estate Inc.

Instructor Development Workshop In the first hour, we will explore what Instructor Professionalism really is and what today’s education director and/or event planner wants from their speakers.
We will explore many technology tools and solutions that can help you meet these needs by creating more
impactful presentations, improve your communication with your clients’ (and students), assist in the
marketing/promotion of your classes/events and more in a legally compliant manner. More importantly, you will learn how to use many of the tools covered in the course first-hand and be able to walk away from the session with new skills and resources than ever before which will help you take your speaking
business to the next level. 6 hours

For Association/Board Staff Do you ever feel like your team’s marketing and communication efforts are for naught and you get the same group of members at each event? Well the fact is your members are continuously being inundated with messages or have Too Much Inbox (TMI), so how do you break through the clutter and make sure your association’s voice is heard? In this session, Craig will explore new techniques and vehicles that will help you boost your associations attendance, participation & more! 1-2 hours

WATCH A SAMPLE KEYNOTE Most of us look at our days in the wrong way: We exaggerate yesterday, overestimate tomorrow, and underestimate today. The truth is the most important day you will ever experience is today. Today! In this uplifting session, you'll discover 12 Decisions and Disciplines anyone can learn and master to achieve success. Want to make a lasting impact? It's critical to develop yourself and those around you. We begin that personal growth journey of many small steps NOW. Today. Are you ready for the challenge? 1 hour

VIEW TRAILER The tokenization of real estate is one way blockchain technology is affecting the world. This process is revolutionizing the standard methods used for decades of raising capital. Understanding fractionalized ownership models through tokenization allows you to meet your current clients’ needs and help those who didn’t know they could participate in the market become clients. Offering your clients the solutions best suited to their real estate investment goals means understanding tokenization. 1-3 hours

With the worldwide popularity of Feng Shui increasing, an agent should understand specific information on how to be helpful to a client who strongly follows this ancient science. Nowadays a buyer wants to work with an agent who understands, at least to a degree, what is important to look for, whether positive or negative. This type of buyer would greatly appreciate an agent who can dismiss certain homes that have severe Feng Shui problems and primarily shows them homes that have the characteristics they desire.
1 hour

If you have a website you know the biggest challenge is being found and getting traffic. And as the old saying goes, if you're not on the first page of a Google search, you might as well be on the last as most people don’t go beyond the first page of results. Search Engine Optimization or SEO is a complicated process that requires very specialized knowledge and training. Or you can check out this class to learn how it works, how you can either do it yourself or hire the right party to do it for you, and what steps you would need to take to improve your website's On-Site and Off-Site SEO ranking! 1-2 hours

While many real estate professionals have their own website, very few can say that it is successful in that it has ample traffic, generates leads and excels on search engines. In this session, we will explore how to properly plan and run a website from the beginning (or revamp an existing site) with any vendor to ensure it is consumer-centric and provides them the content, tools, and services they desire which in turn will help you generate more traffic, leads and search engine ranking you desire. Plus how to ensure the site is legally compliant, provide tips on how to hire someone to assist in SEO and not get ripped off, and and much more. Alternate Title: Run a Successful Website and Dominate the Search Engines 1-4 hours

For some reason, a lot of criminals target real estate professionals with bad intent, and each year many around the country are physically attacked with often scary results. In this session, we will cover why they target real estate professionals and provide you with many apps, tricks, and tech tools that can help protect or even save your life.
Key Takeaways:
• Describe how the real estate industry is targeted by criminals and violent offenders.
• Identify apps, tricks, and tools to protect yourself from these dangerous situations
• List steps you should take to protect yourself if you are ever in a dangerous situation
1-2 hours

The real estate industry is constantly under attack by hackers, fraudsters, and other entities with malicious intent. In this session, we will explore some of the main scams targeting the real estate world including Wire Transfer Fraud, Listing Scams, Business Email Compromise (BEC) phishing, ADA Compliance of websites, and more, but most importantly how to protect you and your clients from these devious schemes.
Key Takeaways:
• Describe the targetitng of the real estate industry by hackers' fraudulent digital schemes.
• Protect your clients from cyber threats and scams.
• List steps you should take to protect your business from industry scams.
1-2 hours

You are a real estate agent, a confidant, a salesperson, and a needed negotiator. This is what your clients expect and what you aim to deliver. You’ll learn new and effective scripts and dialogues as well as how to research the other side and gain intel for your client’s advantage. We’ll teach you how to set yourself apart from your competition and utilize a proven negotiation strategy with both buyers and sellers. In today’s marketplace, sharp and polished negotiation skills open the door to getting deals done. 1-3 hours

You have the power to ensure a new hire's success. In this session, you'll find out how to create a 100-day action training program and build a self-managed team member destined for success in their new role. This training is ideal for business owners with a rock-solid recruiting/hiring process who don't want to waste the most important time with a new hire--the beginning. Join us to improve your own leadership skills and take your new employee from day 1 to day 100 at their highest level! 2, 3.75. or 7.5 hours

Create your best year ever with higher levels of Production, Profit, and Purpose. This power-packed session is tailor-made for Top Producers, the BEST of the BEST, who are interested in getting even better! 1-2 hours; Also Available: Triple Crown Panel: Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles.

Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!" – Lauren Buchel, Regional Director Midwest Region, Weichert Real Estate Affiliates