Whether it’s a single-family rental or flip project, find out how you can use the language of money to acquire your first investment property. In this fast-paced session, you'll discover the 5 pillars to investing everyone should know; identify red flags for lenders and financiers; and then find, analyze, finance, and buy your first property. Take a step into real estate investing and building long-term wealth with a proven, step-by-step process to smart decision-making with your investments. 1-2 hours

To empower an organization, you must empower its people. Learn how to enhance your role as a relationship manager in your organization by demonstrating appreciation in ways that maximize the impact for each individual. The art of appreciation is the key to transforming any work culture from mediocrity and burnout to productivity and results. Discover how to implement this ‘people come first’ language of appreciation approach and watch your success soar! 1 hour

The client’s confidence is the most precious asset for anyone who “sells” the promise of unique…compelling…EXTRA-ordinary service.  Superb execution of that service CONSISTENTLY is the cornerstone of confidence building and happens only with a FOCUSED – PROACTIVE – FORWARD-THINKING plan.  By failing to develop that plan and deliver on that promise, you risk losing your clients’ confidence, trust, repeat business and referrals. EVERYTHING!

To ensure “the promise” is kept the attendee of this session will:

• UNDERSTAND the Fundamental Principles of Customer Service
• CREATE a SPECIFIC…6-Step Client Service “Package”
• ITEMIZE the SPECIFIC ACTIONS…for each step of the “Package”
• DEVELOP CHECKLISTS … to assist in IMPLEMENTATION
• MEASURE the results
• DESIGN and FORMAT a CLIENT-FOR-LIFE…SERVICE PRO-gram

Full day

VIEW TRAILER Vacation rentals have taken the market by storm and consumers need expert guidance to determine if this is a property’s best use. In this session you’ll learn short term rental terminology, the financial difference between a long- and short-term rental, and how to discuss the workload difference between the two with your investor. You, as the knowledgeable professional, will be able to present clear benefits vs risk evidence so the client can make an informed decision.

3 Takeaways:

• Identify how the differences between short and long-term rentals affect ROI, ROR, and IRR
• Describe the tax implications and depreciation variances between long term and short-term rentals
• Compare and contrast the risk and work involved with the two types of rentals

4 hours; aka "Investment 7"

The success of your property management business is largely dependent on who you allow into your owner-client group. In this fast-moving session, we will focus on how to improve your professionalism to attract GREAT owner-clients including:

• What should be the proper mindset of a successful PM?
• What is the difference between an owner transaction and an owner relationship?
• Three words you should never use in your advertising (but most PMs do!)
• How to qualify prospective owner-clients
• Should you negotiate your management agreement terms?
• How to never get sued

This session will empower you to stop asking owners to ‘choose’ you, and instead position yourself as the professional so owners are asking YOU to ‘choose’ them! 1-2 hours

KEYNOTE  As a leader, you play a primary role in the year-over-year achievements of your organization. Empowering your agents and staff to be effective and to thrive means developing their leadership skills, using and improving your own emotional intelligence and recognizing the differing perceptions and realities within your organization. In this session, you’ll test your perception and compare it to others’ perceptions; you’ll evaluate how you apply your emotional intelligence to interact with other leaders, staff and the organization as a whole. Sharpen your ability to perceive, to understand and to lead toward common goals. 45-75 minutes ADDITIONAL LEADERSHIP SESSION INFORMATION

Thank you so much for a great presentation this morning! The immediate feedback from the attendees was that it was a great way to kick off the year! They loved the way you presented these ideas and concepts!” - Carrie Andersen, Sr Vice President, Member Services, Minnesota REALTORS®

For Association Staff   The association executive sets the association culture, which should involve mutual respect and shared goals. Not all volunteers are on board with the association culture. Some volunteers become involved because of personal agendas, whether it is building a resume or trying to “fix the board.” The AE is also challenged with drawing members from various specialties into the association as well as bringing in fresh faces and developing future leadership. Gain tips and techniques you need to interact with your diverse members while still accomplishing association goals. 1-3 hours

More than ever, brokers need to protect their bottom line and every dollar counts! We’ll uncover the Top 4 Principles of Profit, including how to Cut the Fat and Not the Stats by giving up “sacred cows,” eliminating waste, and investing in profit-producing concepts and programs. Find out about aligning your offline and online brand and how “ZMOT” can help. If you plan to thrive - not just survive - industry challenges moving at warp drive, don’t miss this! Agent Version Also Available;1-3 hours

Are you currently managing an office or leading an office? Does your interaction with your sales force create a culture of valuable relationships, intentional productivity and effective accountability? Improve your impact as a leader and your ability to set the standards of excellence for your office by joining Pam Ermen for an empowering conversation that will highlight well-defined principles of proactive leadership! 45 minutes-1.5 hours

For a real estate company to be able to succeed in today’s hyper competitive real estate industry, it is
in their best interest to not just have an understanding of the best tools to run their company and
potentially provide resources to their group. The problem is there are so many solutions to
consider and every vendor claims their product/service is the greatest option, so choosing the right
technologies can be an intimidating task.
Are you thinking about buying technology solutions for your business, but don’t know where to
start? You need to attend this session! Craig Grant will be your personal technology shopping
assistant and provide you insights for the best hardware (computers, tablets, smartphones, cameras,
etc.), software (contact/lead/customer relationship/task management), apps, website vendors,
anti-virus protection, and much more!
1-3 hours

As a real estate professional, it can be pretty intimidating trying to figure out what technology solutions you should choose to run your business. Wouldn’t it be awesome to be able to go to your favorite tech store with a true geek?
Then you need to attend this session as Craig Grant will be your personal technology shopping assistant and help you choose the best hardware (computers, phones, tablets, cameras, accessories, etc.), software (CRMs, Forms and Contract Management, cloud storage, etc.), apps and more to improve your real estate business.
Key Takeaways:
• Identify the best hardware solutions that meet your business needs and enhance your customer service.
• Identify the best software and apps that meet your business needs and enhance your customer service.
• Identify the best tools that will protect your business while ensuring optimal customer service.
1-4 hours

Building your brand using social media is harder today than it’s ever been. Knowing what to post and how to post it is only half the battle! The real struggle can be identifying the developing trends and how to benefit most from them before they peak. Abhi will reveal how today’s top 7 emerging social media marketing trends can be harnessed to build and monetize your reputation now and into the future. 1-2 hrs

Can u be #dooced 4 that tweet? LOL staff mtngs r so old skool. Different experiences shape the work ethic and motivation of an employee. This course examines how generational cohorts work together...and against each other. Real-life cases taken from the real estate industry pepper this session to make it the perfect mix of theory and practice. With wit and fun, Trista provides food for thought and new approaches to creating more effective communication between generations. 1 hour

Ashton believes that a successful day can and should be complete prior to 11:00 am. Ashton brings his daily disciplines along with a mindset for daily efficiency in your marketplace. 45 minutes-1 hour

Thank you for your time with our team this week. Nothing but rave reviews!" – Jason Waugh, President and CEO, Berkshire Hathaway HomeServices

Ashton’s unique style of presenting a message resonates with all levels of real estate experience. He was not only motivational but gave our agents a system to declutter their business, work smarter and become more profitable. As a company that has brought speakers in for decades, Ashton was one of the best!” – Dan Early, VP, Long & Foster Real Estate Inc.

Instructor Development Workshop In the first hour, we will explore what Instructor Professionalism really is and what today’s education director and/or event planner wants from their speakers.
We will explore many technology tools and solutions that can help you meet these needs by creating more
impactful presentations, improve your communication with your clients’ (and students), assist in the
marketing/promotion of your classes/events and more in a legally compliant manner. More importantly, you will learn how to use many of the tools covered in the course first-hand and be able to walk away from the session with new skills and resources than ever before which will help you take your speaking
business to the next level. 6 hours

KEYNOTE Most of us look at our days in the wrong way: We exaggerate yesterday, overestimate tomorrow, and underestimate today. The truth is the most important day you will ever experience is today. Today! In this uplifting session, you'll discover 12 Decisions and Disciplines anyone can learn and master to achieve success. Want to make a lasting impact? It's critical to develop yourself and those around you. We begin that personal growth journey of many small steps NOW. Today. Are you ready for the challenge? 1 hour

VIEW TRAILER The tokenization of real estate is one way blockchain technology is affecting the world. This process is revolutionizing the standard methods used for decades of raising capital. Understanding fractionalized ownership models through tokenization allows you to meet your current clients’ needs and help those who didn’t know they could participate in the market become clients. Offering your clients the solutions best suited to their real estate investment goals means understanding tokenization. 1-3 hours

For Association/Board Staff Do you ever feel like your team’s marketing and communication efforts are for naught and you get the same group of members at each event? Well the fact is your members are continuously being inundated with messages or have Too Much Inbox (TMI), so how do you break through the clutter and make sure your association’s voice is heard? In this session, Craig will explore new techniques and vehicles that will help you boost your associations attendance, participation & more! 1-2 hours

With the worldwide popularity of Feng Shui increasing, an agent should understand specific information on how to be helpful to a client who strongly follows this ancient science. Nowadays a buyer wants to work with an agent who understands, at least to a degree, what is important to look for, whether positive or negative. This type of buyer would greatly appreciate an agent who can dismiss certain homes that have severe Feng Shui problems and primarily shows them homes that have the characteristics they desire.
1 hour

If you have a website you know the biggest challenge is being found and getting traffic. And as the old saying goes, if you're not on the first page of a Google search, you might as well be on the last as most people don’t go beyond the first page of results. Search Engine Optimization or SEO is a complicated process that requires very specialized knowledge and training. Or you can check out this class to learn how it works, how you can either do it yourself or hire the right party to do it for you, and what steps you would need to take to improve your website's On-Site and Off-Site SEO ranking!
Key Takeaways:
• Gain an understanding of what SEO is and how it works, and the challenges it entails
• List important steps you would need to take to address on-site optimization
1-2 hours

While many real estate professionals have their own website, very few can say that it is successful in that it has ample traffic, generates leads and excels on search engines.
In this session, we will explore how to properly plan and run a website from the beginning (or revamp an existing site) with any vendor to ensure it is consumer-centric and provides them the content, tools, and services they desire which in turn will help you generate more traffic, leads and search engine ranking you desire. Plus how to ensure the site is legally compliant, provide tips on how to hire someone to assist in SEO and not get ripped off, and and much more. Alternate Title: Run a Successful Website and Dominate the Search Engines
Key Takeaways:
• List the important elements (modern design trends, UI, stickiness, etc.) of a user-friendly real estate site
• Identify the best methods to generate site traffic
• Identify key techniques and strategies to optimize your website for search engines
1-4 hours

For some reason, a lot of criminals target real estate professionals with bad intent, and each year many around the country are physically attacked with often scary results. In this session, we will cover why they target real estate professionals and provide you with many apps, tricks, and tech tools that can help protect or even save your life.
Key Takeaways:
• Relate how the real estate industry has become a target for criminals and violent offenders
• Identify apps, tricks, and tools you can use to protect yourself from these dangerous situations
• List steps you should take to protect yourself if you are ever in a dangerous situation
1-2 hours

The real estate industry is constantly under attack by hackers, fraudsters, and other entities with malicious intent. In this session, we will explore some of the main scams targeting the real estate world including Wire Transfer Fraud, Listing Scams, Business Email Compromise (BEC) phishing, ADA Compliance of websites, and more, but most importantly how to protect you and your clients from these devious schemes.
Key Takeaways:
• Relate how the real estate industry has become a target for hackers and fraudulent digital schemes
• Identify how to protect your clients from cyber threats and scams that target the real estate industry
• List steps you should take to protect your business from industry scams
1-2 hours

You are a real estate agent, a confidant, a salesperson, and a needed negotiator. This is what your clients expect and what you aim to deliver. You’ll learn new and effective scripts and dialogues as well as how to research the other side and gain intel for your client’s advantage. We’ll teach you how to set yourself apart from your competition and utilize a proven negotiation strategy with both buyers and sellers. In today’s marketplace, sharp and polished negotiation skills open the door to getting deals done. 1-3 hours

Create your best year ever with higher levels of Production, Profit, and Purpose. This power-packed session is tailor-made for Top Producers, the BEST of the BEST, who are interested in getting even better! 1-2 hours; Also Available: Triple Crown Panel: Pam facilitates a conversation with Top Producers and leaders to discuss and illustrate the Triple Crown Performance Principles.

Pam did an outstanding job and I would absolutely hire her again. Our agents thought she was exceptional!" – Lauren Buchel, Regional Director Midwest Region, Weichert Real Estate Affiliates

VIEW TRAILER Borrowing money to buy real estate is very common. In fact, almost 80% of real estate deals are done using financing. Agents are often content to let the financing part of the real estate process be the exclusive domain of the mortgage broker. In doing this agent relinquish their role as the ones capable of looking out for their customers best interest as they don’t have the required knowledge to do so. Attendees should have a basic understanding of financing before attending this session; 3 hours

VIEW TRAILER With over half of all states decriminalizing cannabis, the cannabis industry and its real estate needs are growing – leaving agents and clients in a risky position. This course examines the potential pitfalls and associated risk reduction techniques for real estate professionals.

What Does “Up In Smoke” Cover?

• Controlled Substance Act vs. State Law
• Federal Agency Guidance vs. Law
• "Illegality Defense” & Contract Voiding
• 3 Financial Institution Questions
• Zoning Regulations & Unit Developments
• 5 Lease Clauses
• Insurance Provider Questions
• Reasonable Accommodation Requests
• Risk Management Protocols

VIEW WEBPAGE
60-90 minutes; Commercial Version Available

When people understand how each of us is hardwired to communicate, we give each other more space to be the way we are. And we know who to ask to help us get things done according to what they do best. Using personality profiling in hiring and team building is one of the easiest ways to quickly understand people and help everyone move more quickly toward job satisfaction and good teamwork. This 4-hour session includes an Everything DiSC full profile for all association attendees. This session is a Team Building Consultation with engagement by all the team members. 4 hours

VIEW TRAILER Everyone has an opinion of what the value of a property is. The buyer has one, the seller has another, and then the appraiser comes in and tells you what its “really” worth. As the real estate professional, you need to understand the valuation process backwards and forwards. The client hired you to do a job and knowing the market value of the property and how the appraiser will do their report is must-have information. In this session, you will learn how valuation works, what the appraiser does, and the best ways to get your appraisals to come in. We will also cover BPO’s and CMA’s so that you have all the needed tools for whatever real estate throws your way. 2-4 hours

This course explores the many facets of valuing land, from determining highest and best use to identifying relevant characteristics which affect value. Methodologies of valuing land and making adjustments will be explored, including unit comparisons. We’ll discuss why land valuation can be one of the most complex appraisal assignments. 3 hours

Instructor Development Workshop The average consumer’s attention span is less than 8 seconds (which is equal to that of the average goldfish), and the truth is most don’t want to read wordy marketing materials. But yet, the average marketing piece for classes and events in the real estate industry are
cluttered with wordy descriptions, bullet points and more to try to convince our members to
attend (problem is they don’t resonate due to the design). In this session we will explore how
to make your marketing materials in print, online, etc. more visual in their design and how to
leverage infographics that are exploding in popularity. 1.5 hours

To succeed in today's market you must push against the status quo and leave the concept of average behind. In his session, We've Got It All Backwards, Ashton challenges your thinking about how business actually works. He will delight and excite you about turning it all around and building YOUR blueprint for a wildly successful future in real estate. 45 minutes-1 hour

What you don’t know won’t protect you once problems escalate. Get ahead of the curve and manage your risk by attending this information-packed session for supervising brokers. Attorney Trista Curzydlo covers fair housing, court-recognized sexual harassment, service and support animals (there’s a difference!), ADA Title 1 and COVID, and antitrust behaviors online. But the information doesn’t stop there. Trista arms you with effective measures to pre-emptively address the hazards; for example, she offers 6 best practices to manage risk caused by social engineering attacks, how to effectively protect client and staff data from security breaches, how a Business Continuity Plan allows the brokerage to continue operations in a disaster, and more. Sound Dry? Not with Trista! She not only knows the law, she finds the humor in it all as well. 4 hours

Instructor Development Workshop   This is Melanie’s basic IDW and it covers things all instructors need to learn or be reminded about. That includes Knowles’ five learning assumptions, the four types of adult learners, the three learning domains and how to identify and prepare your teaching plan to match up with your students and the domain best suited to the topic. 1-3 hours

This fast-paced session is packed with information to help REALTORS® understand the various facets of property pricing and evaluation while comparing and contrasting a BPO/CMA and an appraisal. You’ll get useful tips for accurately pricing a property based on analyzing supply and demand in a marketplace, focusing on the type of property and neighborhood, establishing neighborhood parameters in terms of price range and price per square foot, analyzing sales data with respect to units of comparison and more. Led by a nationally recognized appraisal instructor, active appraiser AND agent, you’ll better understand “where they got THAT number.” 3-4 hours

KEYNOTE  Being different isn’t simply what sets you apart from others – it’s the key to your success. Find out how unlocking your Distinct Natural Ability will make you happier, and will help you achieve more. Born an identical twin, Chandra Hall used the power of her differences to make a difference. She started college at age 16, founded a corporation by 19, earned an MBA, opened a real estate brokerage, created an award-winning home-building company, and became a national real estate speaker – all before turning 30. Join Chandra in this engaging, inspiring session to discover how to unlock the power of your Distinct Natural Ability! 45 minutes-1 hour

For Boards and Associations  Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your association as a story for consumers and agents; it creates affinity, even with those not actively involved and engaged with the association; and it provides your organization the vehicle for unique, compelling content. Whether you are promoting RPAC, events and education, or member services, the way you tell your association’s story has the power to help you both recruit and retain your members, to prove and improve the value of membership. So what’s the story you’ll share? 1 hour

An “emotional support peacock”? Learn what are reasonable accommodations under the Fair Housing Act and what guidance HUD offers real estate agents and property managers who are addressing these issues. 1 hour
VIEW ARTICLE

With the ubiquity of the Internet, social media, and mobile, you are now dealing with a consumer who has access to everything at any time, adept at doing their own research (sometimes to the point of being
over-prepared and/or overwhelmed), has very little patience or loyalty compared to the customers of the past. In other words, they are the Hyper-Connected Consumer. In this session, we will explore what is causing these changes and more importantly provide you with proven techniques on how to set yourself up for success and meet their expectations going forward.
Key Takeaways:
• Relate what are the major changes in today’s consumers’ behaviors and expectations compared to consumers of the past.
• Identify what factors are causing the changes in today’s consumers’ behaviors and expectations.
• Identify the best solutions to ensure you are meeting today’s consumers’ expectations and needs.
1-4 hours

Becoming a real estate licensee can be intimidating. If you have been struggling with understanding your role, it is time to learn the art of salesmanship and transaction management. Monica Neubauer will provide you with a logical plan regarding prospecting and leading buyers and sellers to a decision. First sell yourself, then sell houses. Learn from Monica, a top real estate producer, and discover ways to implement solid sales techniques into a systematic, effective real estate selling process. 1-3 hours

When the Sherman Act began regulating antitrust behaviors in the United States, the union had 42 states and women were 30 years away from being able to vote. A lot has changed over the past 130 years but in his Executive Order on Promoting Competition in the American Economy, President Biden issues a reminder that antitrust continues to be a problem in real estate. This session examines the 3 primary federal laws regulating antitrust and applies them to situations happening today. 1 hour

Most people do not fail in coming up with a strategy to move forward. Where they fail is in executing those plans. In this session, you will learn how to determine what goals are most important to you and how to achieve those goals in the midst of the whirlwind of everyday life. 1 hour

Are you stressed trying to live up to the consumer’s need for information at all hours of the day? Join Monica for a road map to proactively connecting with boundaries in a digital world. Learn how to communicate more effectively with clients and other agents by implementing online systems meant for busy people. Monica will show you how to use technological resources in a manageable, affordable way to provide your clients options so they get what they want and need on their schedule–AND YOURS! 1, 3, 4 hour

It’s been 19 years since MySpace was launched and social media started infiltrating every sector of the way we live and do business. Whether you’ve embraced new media or rejected the ‘world wide internets’ as a fad, your real estate practice has been impacted by new media. As social media and new media have evolved, the way real estate agents practice and clients expectations have changed as well. This course examines how various entities regulate the use of new media by real estate practitioners and provides best practices that every agent can implement in their practice.1-3 hours