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Money Magnet Marketing OR It’s Not the Market, it’s Your Marketing™ - Chandra Hall

You’re not in the real estate business, you’re in the marketing business. Learn easy to use systems to keep your pipeline of business full and a steady stream of closings.
45-60 mins

Multiple Offer Strategies that Work! Helping Buyers and Sellers Navigate this Market - Monica Neubauer

We are in a busy seller’s market. Buyers need homes and sellers need guidance. Are you honoring your fiduciary responsibility to your clients by preparing and presenting offers in ways that put them in the best light? There are good tools to help buyers make stronger offers. And we want to protect our sellers, who are considering many options, by leading them in clear, ethical, and legal directions. Get checklists and takeaways to strengthen your client’s position in this fast-paced session. 3-4 hours

Multiple Offers: Keeping It Legal, Ethical and Sane - Melanie McLane

This course will discuss the legal and ethical issues of multiple offers, as well as the agent’s fiduciary duties to clients. The REALTOR® Code of Ethics, as well as state law, will be discussed, compared and contrasted. 3-4 hours

Navigating Cooperation with Competition - Melanie McLane

The real estate business is uniquely cooperative and competitive. To succeed in real estate, agents need to know how to cooperate, compromise and – above all – remain professional. Agents owe duties to their clients, customers, and to all consumers. We will review the NAR Code of Ethics and the requirements for presentation of offers, disclosures and notices to consumers and other agents. 1-3 hours; Broker-Manager Version Available

Navigating the New Construction Process with Ease: Providing Value from Start to Finish - Monica Neubauer

Today’s buyers are more aware than ever about viable housing options, including new construction. Understanding how new construction is a viable and desirable part of the inventory available to buyers is powerful. In this program, you will learn how to work effectively with builders and their representatives as well as how to educate your buyers regarding the process. You’ll find out how to manage buyer expectations, stay focused on their best interests, and be part of a collaborative team helping the buyer. Get the details you need to know to confidently serve today’s buyer with all the available options. 1, 3, 4 hours

“Monica’s classes are fun, energetic and informational. I love the personal references she includes to emphasize the material used. I would recommend her classes to anyone looking to further their education in their real estate career.” - Tamela Giroux, REALTOR®, Keller Williams

Negotiate with Confidence and Creativity - Monica Neubauer

Negotiation happens throughout a real estate transaction: from the first contact to the closing. Successful negotiation takes perspective, attention to detail, and a sensitivity to situational nuances. If you want great results, you need to know how to objectively set the stage for open communication. In this program you’ll discover how to better understand motivations, identify the client’s key points, and employ wide-open thinking with creativity for outstanding results. 1-3 hours

Negotiations: The Games People Play - Jackie Leavenworth

A “Most Requested” Course What is the difference in a master negotiator and the typical sales person? A master negotiator understands and practices solid, proven techniques that get to “yes,” bypass “no,” and end up with delighted clients leading to future referrals. These negotiation techniques are not human nature, we are not born with these skills! Master negotiators are created through a sincere desire to help others and to learn new skills. Join Jackie for a journey to enhanced negotiation and people skills that can be life changing. 1-3 hours

NLP: Negotiate Like a Pro - Jackie Leavenworth

Get actual dialogues, systems, and strategies to power up your negotiating skill sets. You’ll discover the true consumer mindset about negotiating and how to keep emotions and objections from derailing the process. “NLP” will focus on communication agility skills that balance the insight and understanding necessary to move any negotiation forward. Consumers expect you to represent their best interests; but clients for life expect professional advocates! 1-3 hours

Once Upon a Time Marketing for Brokers - Maura Neill

Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your business as a story for consumers and agents; it creates affinity, even those whom you haven’t met yet; and it provides your brokerage the vehicle for unique, compelling marketing content. From the way you present yourself and your brokerage’s story, a memorable story has the power to help you both recruit and retain your agents. So what’s the story you’ll share? 1-3 hours; Alternate Title: Once Upon a Time – Stories That Stick

Once Upon a Time: Stories that Stick - Maura Neill

Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding, insight, and affinity with consumers; it provides your business the vehicle for unique, compelling marketing content. From the way you present yourself and your services to the marketing of your listings, a memorable story has the power to attract an audience and elevate your brand. So what’s YOUR story? 1-3 hour; Session  & Workshop  Once Upon a Time: Stories that Stick – for Brokers Available 

Open the Conversation: From Isolation to Integration - Monica Neubauer

Our cultural norms and expectations are shifting rapidly and how we adapt to these changes will profoundly dictate our personal and professional futures. Monica Neubauer will share with you the value in listening well to others and learning with the goal of improving relationships and balance with people. Joy comes when you can hear and when you can truly be heard. You can move from feeling isolated to feeling integrated when conversations flow and care for one another wins. Your choices will grow hope with proactive communication and realistic perspectives can elevate dreams to reality for yourself and your clients. 1 hour; Workshop Version: “Maximizing Your Choice Funnel”

Perception and Reality in Leadership - Maura Neill

Being an effective leader calls for spending time honing leadership skills, utilizing and constantly improving emotional intelligence, and most of all, recognizing that there are many realities in the organization. One’s perception — one’s reality — may not be the perception of all of the other players. In this session, attendees will test their own perception and compare it to others’, using music and visual arts, interactive discussion of how we perceive our environment, and how we apply our emotional intelligence to interact and relate to those with whom we work closely when we are leaders — from your Association staff to your Leadership Team and member volunteers to the organization’s membership as a whole. 60 mins

"We had Maura as our presenter to kickoff our first Board of Directors meeting for 2021. Even in the virtual/Zoom environment that we currently reside, Maura's presentation was relevant and engaging, and the 90 minutes flew by! Our entire board had high praise for Maura's presentation, and I can't think of a better way for us to kick off our 2021... thank you, Maura!" - Jason Miller, 2021 President-elect, Minnesota REALTORS®

“Thank you so much for a great presentation this morning! The immediate feedback from the attendees was that it was a great way to kick off the year! They loved the way you presented these ideas and concepts!” --Carrie Andersen, Sr Vice President, Member Services, Minnesota REALTORS®

Perception and Reality: Composing Your Leadership’s Perfect Year - Maura Neill

Association Executives (and staff) can play a large role in the success of Association Leadership. Helping your leadership become an effective leader and enjoy a successful year can mean assisting them with developing their leadership skills, utilizing and constantly improving your emotional intelligence, and most of all, recognizing that there are many realities in your organization and that your perception — your reality — may not be the perception of all of the other players. In this session, attendees will test their own perception and compare it to others’, using music and visual arts, interactive discussion of how we perceive our environment, and how we apply our emotional intelligence to interact and relate to those with whom we work closely — from your leadership to your volunteer members, your staff to Association’s membership as a whole. 60 mins

"Maura is an awesome speaker. Great useable ideas and good stories. She is genuine and passionate. I highly recommend her!" - Bob Clark, Minnesota REALTORS®

Personal Leadership for Lead Generation: The Story of 0 Deals to 100 - Ashton Gustafson

Ashton shares his story of proudly starting in the family business only to go 6 months without a sale. Benefit from the hard lessons learned that gave Ashton the tools and mindset to grow his business from nothing to a team doing over 400 sides a year. 45-60 minutes

Planning On Purpose: LIFE Changing BUSINESS Planning - Pam Ermen

As much as you may LOVE real estate, there are probably days you question whether there’s an easier way to make a living. Discover your love for real estate all over again! True business planning is the blueprint for a successful life: it defines the life you WANT to live and then develops a purposeful way to fund it! Through an effective 5-step process, you will clearly define YOUR vision of success and then develop a road map and successful strategies to make it happen! This is your chance to eliminate year after year of unacceptable production and instead enact your best year yet! 2 hours - 2 days

Policy Matters! Designing Your Office Policy Manual - Melanie McLane

An office policy and procedures manual can be the most dynamic document you have in your broker arsenal. Real estate licensees affiliated with a brokerage look to management for guidance in determining how they will respond to specific real estate situations that may or may not be covered by real estate law. Reduce your vicarious liability for licensee performance and build a firm foundation for your company mission and vision by attending this vital course on building your office policies. 3-4 hours

Pricing in a Changing Market - Melanie McLane

In this course, case studies are adapted to either demonstrate stable, increasing, and declining markets, or just declining markets. It shows students how to read a market by analyzing supply, demand, list price/sales price ratio, days on market, seller concessions, and other factors. In many areas, the market matters more than the particular features of the property. We’ll discuss appraisal fundamentals, including influences on value and end with the ‘Seller’s 7 Deadly Sins.’ 3 – 4 hours

Pricing in a Shifting Market - Monica Neubauer

As a real estate professional, the consumer considers you to be a subject matter expert when it comes to pricing a property for sale. A successful transaction requires a correlation in the list price, the contract price and the appraisal value. You must be able to show the clients and appraisers real data to back up what they see in the marketplace. Find out how “Show, Don’t Tell” can help you explain why certain properties sell for more money than others. And what do appraisers need to help them with the appraisal – DATA! Get the data tools you need to prepare qualified property valuations, no matter what market you are experiencing. 1-3 hours

Priority Pricing ... Are Your Properties Positioned to Sell? - Pam Ermen

Will your properties be first to compete and head for the finish line OR are they destined to take a few laps around the track? Pinpointing property position and price remains a challenge—regardless of inventory! Learn a number of highly effective pricing strategies, how to create a “crystal ball” for pricing by applying supply and demand principles; and why cheap money is not a seller’s friend! Discover how to control your seller’s expectations and put their home first on a buyer’s list! 1-4 hours; Hourly Segments Available: “The Psychology of the Seller”, “How Self-Absorbed Are We?”, “There Is a Crystal Ball”

Proactive Prospecting OR Capture. Convert. Ka-ching!™ - Chandra Hall

Getting leads isn’t the hard part. Learn scripts, techniques and systems to turn leads into closings. 
45-60 mins

Procuring Cause: Whose Commission Is It, Anyway? - Melanie McLane

For Association Staff Commission issues affect REALTOR® associations, as well as REALTORS®. When a dispute over a commission arises, the local AE or staff may need to convene an arbitration hearing panel. Guiding a hearing panel through an arbitration hearing is often a challenge for an association executive or professional standards administrator, particularly if there are few such hearings at their local association. This workshop is designed to assist the AE or Pro Standards Administrator to work confidently with arbitration panels for the benefit of the association’s members. 1-3 hours

Property Management 101: The Essentials - Marc Cunningham

When it comes to Residential Property Management – those outside the industry usually have one of two opinions: Opinion #1: “Property Managers are simply collecting rent and calling vendors for repairs – what an easy job!” Opinion #2: “Property Managers are dealing with crazy tenants, running toilets in the middle of the night, and all the weird laws they have to follow – what a hard job!” The truth is somewhere in the middle. In this course we will go through the basic elements necessary for property management including the management and lease agreement, how to find new owner clients, how to screen tenants, the tenant life cycle, understanding legal and fair housing issues, and how to deal with erratic tenants and owners. This class is ideal for those new to the industry and those who simply wish to have a better understanding of property management basics. 1-3 hours

Proven and Profitable Buyer Systems™ - Chandra Hall

With so many search tools available online, it’s easy for real estate buyers to have a false sense of confidence and think they don’t need a buyer’s agent. The reality is they are overwhelmed and under informed. Today’s buyer can find listings online, but they still need representation and a trusted resource who is on their side. Learn how to relay the expertise you provide to help your buyer successfully navigate the complexities of a real estate transaction. Discover easy to implement systems that will create a steady pipeline of buyers to help you grow and sustain your business.
1-3 Hours

Proven and Profitable Seller Systems™ - Chandra Hall

Listing more properties is the most proven way to increase your income in real estate. Today’s sophisticated sellers recognize that agents will compete for their business and aren’t satisfied with hiring the nice lady they talk with at the coffee shop. They WILL interview multiple agents and negotiate commissions before choosing a listing agent . . . will they understand the unique value you offer? Learn to communicate your expertise, your point of differentiation, and value without compromising on your fees! Find out how to capture, service, and price your listings and get them sold, regardless of the market. This course will provide listing agents with the newest delivery tools and communication strategies to explode your business within the changing market and exceed seller expectations from the very first meeting through closing.
1-3 Hours

Pulling the Plug: Connecting with the Connected Consumer - Pam Ermen

If connection drives business, is keeping up with the latest tech mandatory? Constant change has us all in a constant state of recalibration and technology outpaces us at every turn. It’s easy to let it all overshadow the core of this business: connecting and helping others. Let’s Pull the Plug, put technology in its best place, and drill down to the skills that truly feed our careers—and our happiness. 1-2 hours

Put an Attorney out of Business - Trista Curzydlo

Does anyone ever plan on becoming a felon? Failing to create a plan for your real estate practice can land you in big trouble. RESPA, Fair Housing and Anti-Trust are topics most real estate licensees have heard before, but never like this! Trista breathes new life into these subjects by providing current case studies of violations and working with attendees to develop risk management techniques that can be immediately implemented. 3-4 hours; Alternate title: "No One Looks Good in Horizontal Stripes: How to Avoid a Jailhouse Fashion Statement"

Put Your Best Foot Forward: Lessons in Online Customer Service from Zappos and Beyond - Maura Neill

Steve Jobs said, “Get closer than ever to your customers.” Social media and the Internet have allowed us to do that. We’re with them as they browse for homes in their living rooms, read our blog posts in coffee shops, and peruse our websites on smartphones. All this means providing ever better levels of service: rapidly responding to needs, deftly navigating social media, sharing marketing messages through acceptable channels, and more. Online customer service now has the power to define us as real estate professionals. 1-3 hours

Radical Recruiting - Pam Ermen

Today’s real estate professionals are more receptive to change than ever! Agents finding themselves in this “real estate industry”al revolution are leaving comfort to seek leadership that understands the challenging landscape! Are you that leader? We’ll discuss 5 focus areas that MUST be on your radar screen: becoming their technology filter; providing an interdependent culture of trust, transparency and social savvy; delivering relevant training that rocks; and offering market-sensitive financial programs. Join us to learn “Here and Now” recruiting strategies to bring them in the door and then KEEP them there! Time Flexible, 1-4 hours

Radical, Relevant, or Ridiculous? - Pam Ermen

The real estate industry changes dramatically . . . are you still approaching your daily real estate business activities the same way you always have? Are your buyers and sellers paying the price because they’re working with an “old dog” who refuses to update his or her approach? In this session, you’ll find out whether your systems, practices, ideologies and services are ahead of their time, ready for prime time, or have just timed out! You’ll be introduced to NEW and INNOVATIVE business ideas, concepts and technology to take your business and your buyer’s or seller’s experience (AND results) to the WOW level! 2-4 hours

Real Estate Accelerator Program for New Agents - Jeremias Maneiro

Powered by Dearborn What nearly all licensing courses lack is exactly what Real Estate Accelerator provides. This two-day, intensive boot camp and 4-week continued coaching program is designed to teach you the specific activities an agent needs to perform on a daily, weekly, and monthly basis in order to operate a successful real estate business. This program will arm you with business building skills and critical operating activities utilized by the nation’s most successful real estate agents. 2 days plus coaching program 2 days + Coaching Program

Real Estate on Purpose: Hacks & Systems to Go NEXT LEVEL! - The BOOM Team

WATCH A TRAILERHave you noticed some agents just seem to “have it together”? Come learn the little secrets you need to know to blow the top off your business all while making your life smoother, simpler and easier! Work-Life balance is NOT a myth for real estate professionals. Join the Boom Team as they show you how to get control of your time so you can actually spend your day in control of your life and business! 1-2 hours; 3 hours workshop version available

“These were suggestions I needed, and I have been a realtor for over 20 years.” - Great Falls Webinar Attendee
“This class makes me want to hire an assistant and grow my business. I will definitely be using this information to save more time. Thank you.” - Great Falls Webinar Attendee

Real Estate Systems to Minimize Time and Maximize Money™ - Chandra Hall

Learn concrete ways to systemize the most important aspects of business that affect productivity and profit: business of the business, working with buyers and sellers and marketing systems. 
45-60 mins

Rightsizing a Downsizing Generation - Pam Ermen

Upsizing? Downsizing? or Rightsizing? Research shows that 10,000 people turn 65 years old every day. By 2030, 1 out of every 5 Americans will be 65 years or older! With over 20% of our future population potentially part of the Downsizing Generation, real estate professionals need to understand the specific buying and selling requirements of this group. Don’t miss this session filled with checklists, resources, steps, strategies and real insights gathered from successful experiences working with this niche community of clients. 1-3 hours

Risk Management: What You Say and Do Can be Used Against You - Melanie McLane

Real estate licensees have duties and responsibilities to consumers as well as their customers and clients. These duties are based on federal, state, and local laws and regulations. Participants in this course will learn more about fiduciary duties, the most frequent claims against agents, misrepresentation and fraud, agency, fair housing, escrow, and risk reduction. 2.5 – 4 hours

Running a Successful Virtual Brokerage or Team - The BOOM Team

Now is the time for teams and brokerages to seize the virtual possibilities! Is it right for you? Do you want to explore running a brokerage or remote team virtually? Discover the advantages, the hurdles, and the things you need to know from A-Z! 1 hour; Broker/Manager Version Available

Running Your Business in a Low Inventory Market - Maura Neill

Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer. 1-2 hours

Seed. Lead. List. Repeat.™ - Chandra Hall

To LAST, you have to LIST! Are you willing to work smarter to make opportunities in a low inventory market? You’re going to need tried-and-true methods but also new and unique approaches that capture sellers. This session will show you how to identify listing opportunities, deliver a winning listing presentation, and then use easy systems to maximize sellers’ market dollar!
1-3 Hours

Seeing Double! Making the Most of a Multiple Offer Market - Pam Ermen

Discover a unique version of best practices! Buyer’s agents will learn multiple offer strategies, effective dialogues and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price. 1-3 hours

Seller and Agent Collaboration: Teamwork for the Win - Monica Neubauer

Savvy consumers expect their real estate professional to offer more market knowledge and experience than what they can uncover themselves online. Sellers want help with pricing the home, marketing the home, and managing the timeline. Are you prepared to give them realistic data that maximizes the sale of the property, regardless of its condition? Do you use Zillow and HGTV to everyone’s benefit? Get tools to not only secure listings but to get them sold. Set up your seller for success; learn how to develop a collaborative relationship where everyone wins. 3 hours

Selling with Style: DiSCovering Your Client’s Needs - Jackie Leavenworth

Understanding the most important needs, fears and emotions of buyers and sellers who are involved in the largest financial transactions of their life is paramount. This course will teach licensees how to better understand the unique and individual needs of each customer/client they deal with by learning to identify the customer’s DiSC behavioral style. 1-3 hours

Setting the Stage for Buyer Success - Monica Neubauer

Get buyers from “interested” to the closing table with great systems designed to ensure a smooth, enjoyable buying experience every time. You’ll review the entire process: asking good questions at the first appointment, educating buyers about state agency laws and good representation, showing qualified buyers the right properties, and leading the buyers to a decision. You’ll leave this session with new tools to boost your confidence in every transaction. As an added bonus, we’ll even review some of the finer points of contract preparation that smooth the path to success in a busy market. 1-3 hours

Show Me the Money: Agent Financials - Bobbi Howe

Real estate agents are not simply real estate agents. They are also business owners. Most real estate agents do not look at their financials through the eyes of a business owner. In this course, agents will understand where their money comes from and what happens to it between the time they receive it and keep it. Agents will learn to plan their income and expenses in way that will take them from yawn to yea!
1 Hour

Simple Facebook Marketing Strategies for Busy Business Owners - Antoine Dupont

Facebook Marketing Strategist & Expert Antoine Dupont gives you a detailed blueprint for incorporating Facebook Ads and Creative content creation to help you drive more traffic, attract new leads and ultimately fuel your online promotions. Antoine will show you the type of content that works best on Facebook, and when to incorporate Facebook Ads. You’ll walk away with a step-by-step plan (cheat sheet included!) that generates more leads and closes more sales.
1+ hour
Key Takeaways:

  • What actually gets results on Facebook
  • How to be effective with videos
  • Why engagement is more important than conversion
  • How to leverage Facebook to grow your business

Sir Bot-A-Lot, Messenger Bot Marketing: The Lead Conversion Machine - Jeremias Maneiro

JMan demonstrates how to create content and run digital ads so that all of your marketing spokes lead back to your messenger hub. You'll get the messenger bot skills and strategies to not only generate leads but how to nurture and eventually convert them! Come and find out how why a messaging-based sales funnel has a 35x higher conversion rate than the typical sales funnel.
• Design a strategy to generate online leads using automated messenger bots
• Review the proper conversation flows that lead to higher conversation rates
• Develop content that matters most to consumers so they are compelled to contact.
1-2 hours; Workshop Available

Sir Bot-a-Lot: Messenger Bot Marketing - Jeremias Maneiro

The future of real estate marketing is both on social media and permission based. Communicate more effectively with clients and consumers by giving them the information they want when they want it (right now) using “bot” technology. There are 2.8 billion people on Facebook alone! Stop driving them away from where they already are. Build a system that caters to your customers’ needs and lets you stay focused on building the relationships that drive your business. 1-2 hours; Workshop Available

Smart AND Sensitive? You, Technology & the Law - Trista Curzydlo

Is your smart home culturally sensitive? Does your website allow everyone to ‘see’ the latest properties for sale? Technology has changed the way a consumer experiences home buying and selling. If technology is used correctly, everyone benefits; if technology isn’t used correctly, a portion of the population can be neglected. Find out how the application of the ADA and the Fair Housing Act to advertising, websites, apps and smart home technology will impact your business. 1-3 hours

Smart Phones, Smart Policies: Social Media Risk Management for Brokers - Trista Curzydlo

While you read this sentence, 22 new accounts will be opened on Twitter. Of the 100 billion friendships that have been created on Facebook, how many are between your clients and your agents? Did one of your virtual tours add to the hour of video that is uploaded to YouTube every second? The statistics relating to social media are truly staggering. A well written policies and procedures manual will address the use of social media by the agents in your office and will serve as a guide to agents when they create an on-line presence. 1-3 hours

So What Have You Done for Me Lately? - Melanie McLane

For Association Staff Many members take the association and its many activities for granted. Some, if not many, members are ignorant of the amount of services provided by an association. Many members think of the board as “only the MLS” and tend to see membership as a cost of doing business, not a benefit. In this workshop, we’ll discuss ways to both increase value to the members as well as communicate to the members the value added by an association. 1-3 hours

So You Want to Try Commercial Property Management? What You Need to Know - Marc Cunningham

Are you considering making the leap from Residential Property Management to Commercial Property Management? If so, you will gain knowledge and confidence in this introductory class as we give an overview of the similarities and differences between Residential and Commercial Property Management. We will address ‘must know’ issues including how to do a proper financial analysis on a commercial property, what commercial investors expect of their property managers, how to market and lease commercial space, how to speak the language of ‘investors’, the opportunities available within the commercial world, and how to profit from it all. 1-3 hours

Social Media Blueprint - The BOOM Team

WATCH A TRAILERIn our digitally-connected world, agents MUST use social media to connect with their audience to demonstrate their local status, market expertise, and winning personality. In this session, you’ll get inspired to use social media platforms in new, exciting, and highly effective ways. With real-life examples and tons of nuts and bolts ideas to implement immediately, you’ll walk out with a social media blueprint to build and grow YOUR business now and in the digital age to come. 1-2 hours; 3 hours workshop version available

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