Sellers & Listing

Learn how to clearly define the 7 types of sellers and their points of differentiation! We’ll discuss targeted marketing efforts designed to deliver the message that you’re the “Go To” specialist who understands their niche market better than anyone. Be intentional with your efforts and grow your business on purpose this year! 1-3 hours

Many national markets are experiencing decreased inventory and increasing demand, creating multiple offer negotiations or frustration for buyers who miss homes that sell quickly! In addition, today’s connected consumer is often finding homes faster than their agents by employing sources other than the MLS. Agents who use creative strategies to find “unlisted” inventory can create a high level of value in the buyer’s eye and a USP that sets them apart from their competitors! 1-3 hours

Video Per NAR, only 8% of all nationwide sales are the result of a successful FSBO transaction. If you’re thinking about working the FSBO market, the odds are in your favor! Learn two successful scripts to build rapport with sellers, secure an appointment to see their home, and share a masterful listing presentation! Discover how to convert their discussion about your commission to a conversation about their net. Join us for this session and be prepared to take more listings! 1-3 hours

• 10,000 Baby Boomers turn 65 years old every day.
• By 2030, 1 out of every 5 Americans will be 65 years or older.

In this session, you'll uncover strategies to effectively market and service the unique needs and aspirations of the Baby Boomers. This move isn't just a relocation, but often an emotional journey of releasing a home filled with a lifetime of memories. Whether rightsizing, downsizing, or exploring age-in-place options, you'll be better equipped to service this niche opportunity, while also experiencing one of your career's most financially rewarding business decisions! Don’t miss this session filled with checklists, resources, steps, strategies, and real insights gathered from successfully working with this niche community of clients. 1-3 hours

Changes in rates, inventory and demand have created significant market shifts requiring both the seller and agent to a mindset reset. A successful listing agent must capture a seller’s buy-in on re-defining their expectations involving market time, initial list price and changes necessary to sell their property. We’ll discuss strategies such as clearing pent-up demand, normalizing extended market time, the resurgence of property showcasing for top dollar and defining LOCAL market conditions vs national market generalizations. 1-4 hours

Thank you so much for your presentation at our company retreat. The agents are still discussing and learning much of the information you provided, which is HUGE with the group of skilled agents we have. They typically do not have this much 'buzz' for this long afterward, so I know you were the perfect choice for us." Kelly Warren, REALTOR®, Manager, BIC, Hall & Nixon Real Estate, Inc.

Video Think staging is all about fluffing pillows and pretty throw blankets? Think again! Staging is merchandising — the tactical, strategic art of presenting a home so a buyer sees its full potential, connects emotionally ... and willingly pays top dollar. Staging is not decorating and decluttering, it's the legitimate investment you make in maximizing your seller’s net equity as their trusted advisor. A successful staging strategy can eliminate the aggravation of extended market time, low offers and diminishing buyer interest. So, join us and learn more than WHY staging works but HOW to put it to work to benefit both your seller's bottom line and your value proposition when competing in today's real estate market. 1-2 hours

Video · Get a competitive edge in this challenging real estate landscape with the advanced lead magnet tactics vital to capturing seller leads. Find out how to generate enticing content and utilize innovative technology - such as ChatGPT and various AI tools - to garner high caliber leads. Learn to strategically identify your perfect clients, expand your email list, and develop compelling offers that sellers find impossible to turn down. 1-4 hours

Ideal for sales professionals at any stage, this course teaches you to convert your listing presentation into a proficient consultation. Covering every aspect from the initial listing appointment to securing the listing, enhance your skills and approach to leave a lasting impression as an expert consultant in your field. 2-4 hours

In this 3-hour course, both new and seasoned sales professionals will learn high-impact techniques to provide exceptional service to their seller clients. By mastering these methods, you'll cultivate loyal fans, garner superior ratings, and boost client referrals, elevating your overall sales success. 3 hours

Join us for a powerful, one-day real estate bootcamp designed to supercharge your prospecting skills and revolutionize your business. Gain mastery over innovative prospecting techniques, persuasive communication using Neuro-Linguistic Programming (NLP), and efficient systems and tools. This comprehensive program, condensed into five engaging modules, will equip you with an actionable strategy to transform your real estate pursuits. Dive deep into your potential, expand your sphere of influence, and unlock success in your real estate journey.
Virtual Version: Lead Generation Challenge Series This series goes deep into prospecting using conversation models for sphere of influence, FSBOs, expired leads, business to business and the community. This series goes deep into prospecting using conversation models for sphere of influence, FSBOs, expired leads, business to business and the community. Delivered over 5 days

Video · Recent changes impact not only buyers but also listing agents. It's crucial for listing agents to advocate for co-brokerage to achieve the best sale price; it is a critical part of how listing presentations will change going forward. In this session, you will learn from an expert lister how to secure listing agreements and elevate your listing business. You'll discover proven, highly effective, low pressure methods to getting paperwork executed and leaving your customer with a smile when the deal is done. 2-4 hours

Video · Building lifelong clients is what it’s all about. This bootcamp deals with building a strong listing business, with a clientele that keeps coming back for more. In this session, you will learn how to handle objections in a fun and entertaining way and builds the skills you need to better help your clients. You will discover options you can use when speaking with difficult customers. Learn to set realistic listing goals and build a system that generates long-term, repeat clientele. 1-4 hours

Video · It's Time to Close More & Lose Less!  Deals die in many ways that are not your fault. In this session, learn to identify and address potential deal-killing issues with titles, appraisals, inspections, mortgages, and even other agents. Gain tools to minimize lost deals due to external factors and revive transactions that might otherwise fail, resulting in healthier deals and happier customers.2-4 hours

Video · Distressed sales aren’t easy: someone or something is usually in distress. Find out how to work these deals without YOU becoming the one in distress. Distressed sales volume tends to rise and fall with the market but never really go away. These properties aren't just foreclosures and short sales. They can be the result of divorces, estates, or other situations. Learn skills to make your deal more likely to close--and you less likely to need medication. 1-4 hours

Certification · Knowing how to assist sellers, maneuver the complexities of short sales, and help buyers pursue short sale and foreclosure opportunities are not merely good skills to have in today’s market — they are essential. Designed for real estate professionals at all experience levels, the Short Sales and Foreclosure Resource certification gives you a framework for working with distressed homeowners and covers the role of the buyer’s agent in short sale and REO transactions. 1 day

Designation · Video · Feedback · The SRS course covers the key components of the transaction – from listing to close. In addition, you will learn how demonstrate your value, secure loyalty and written commitment, neutralize concerns, and establish realistic expectations. 2 days

Savvy consumers expect real estate professionals to offer more market knowledge than what can be uncovered online. Sellers want help with home pricing, marketing the home, and managing the timeline. Are you prepared to give them realistic data to maximize the sale of the property, regardless of its condition? Do you use Zillow and HGTV to everyone’s benefit? Get tools to secure listings and to get them sold. Set your seller up for success by developing a collaborative, winning relationship.
1-4 hours

Designation · The SRS course covers the key components of the transaction – from listing to close. In addition, you will learn how demonstrate your value, secure loyalty and written commitment, neutralize concerns, and establish realistic expectations. 2 days

Helping sellers set realistic expectations has become one of today's biggest challenges in the market. This session explores how to navigate tough conversations around pricing, preparation, and market conditions to avoid canceled or withdrawn listings. Learn how to assess key deciding factors when determining whether to move forward with a seller, or walk away, so you can protect your time, reputation, and results. 1 hour

Keynote · In an era where listings are king, top agents don’t wait for inventory – they create it. Break through inventory challenges and dominate your market by mastering listing creation and personal brand visibility.
Takeaways:
· Proven methods to find and win listings
· Why “visibility trumps ability” in building a personal brand
· The role of AI, pricing expertise and vendor networks in dominating the listing game 45-60 minutes

Today’s real estate market is constantly changing — and success requires adaptability, focus, and smart strategies. In this session, Maura Neill shares practical, back-to-basics approaches for generating inventory, marketing yourself effectively, and securing more listings, even in competitive conditions. Drawing directly from today’s market realities, she also explores the psychology of managing expectations, helping you guide clients confidently while maintaining your own focus and resilience. 1-3 hours

Your ‘Running Your Business’ course is always full of valuable information but never has been timelier or more relevant. We wish all our members could attend but were thrilled to have 696 join and stay engaged the entire two hours. We’ve gotten nothing but fantastic comments about your session.” - Maureen Murphy, CMP, CSEP, Vice President of Pro Development, New Jersey REALTORS®