Executive & Staff Development

This session focuses a small group of participants on becoming empowered and effective through improved communication, team building, and conflict resolution. Participants discover their own leadership style's impact on team interactions, learn about DiSC communication and behavioral styles, and gain strategies for leading individuals with diverse personalities. By session's end, attendees gain deeper self-awareness and empathy, enabling more flexible and effective leadership. When group numbers allow, each person will receive a 45+ page personalized report (a $2500 value for the organization)! 1.5 hours - Full Day

We had such a great leadership retreat, Bobbi was phenomenal start to finish. The message was very impactful for all, and was spot on with my President and I’s goals for heading into this new year. Bobbi was great to work with, and has been so helpful in the follow up even with resources, etc." - Megan Flewellyn, AE, Iowa City Area Association of REALTORS®

For Association/Board Staff · Associations struggle to demonstrate membership value, particularly to the next generation of realtors. Education, once vital, now lacks appeal as topics like social media and technology are second nature to new members. We'll explore leveraging available resources to overhaul educational offerings, engaging the next generation in fresh, innovative ways to highlight the value of association membership. 1 hour

For Association/Board Staff · Nordstrom, renowned for customer-centricity since its inception, embodies a philosophy of prioritizing customer satisfaction over all else. This approach, epitomized by empowering sales staff to rectify any customer concerns, offers valuable lessons applicable beyond retail. Associations can adopt Nordstrom's ethos by treating their members as customers, thereby reevaluating their missions and enhancing the value of membership to drive industry-wide innovation. 1 hour

For Association/Board Staff · Storytelling, an ancient art, captivates and ignites imagination. Effective storytelling distinguishes you, fostering understanding and affinity among consumers and agents. It serves as a vehicle for compelling content, crucial in promoting RPAC, events, education, and member services. Your association’s story has the power to help you both recruit and retain your members, to prove and improve the value of membership. So, what’s the story you’ll share? 1 hour

For Association/Board Staff · Association staff are key navigators in helping leaders succeed. This session explores how staff can enhance leadership effectiveness by understanding self-perception, recognizing organizational realities, and applying emotional intelligence in interactions with leaders, volunteers, and members. Through interactive exercises — including music, visual arts, and collaborative discussions — participants will practice tools to guide leaders, align vision with reality, foster stronger relationships, and maximize organizational impact. Leadership Session Information 1 hour

Maura is an awesome speaker. Great useable ideas and good stories. She is genuine and passionate. I highly recommend her!" Bob Clark, Minnesota REALTORS®

For Association/Board Staff · Working with members is central to every association staff role: from staffing committee meetings and writing meeting agendas and minutes to planning and running events of all kinds. We will discuss member expectations (and how to manage them), the importance of detailed job descriptions, managing relationships and strategies for handling stressful or negative situations. Working for a REALTOR® Association can be rewarding and exciting but having specific tools at your disposal is crucial. 1 hour

For Association/Board Staff & Leadership · Keynote or Session · What do Nordstrom, The Ritz-Carlton, and Michelin-starred restaurants have in common? They don’t just provide service, they design experiences. These iconic brands have mastered the art of anticipating needs, reading emotional cues, and delivering consistent, exceptional service. It’s not accidental — it’s intentional, strategic, and ever-evolving.

In this session, we explore how REALTOR® Associations can adopt and adapt these high-touch service models to create meaningful, memorable experiences for members. By blending emotional intelligence with clear feedback mechanisms and a member-first mindset, Associations can move beyond transactional interactions to build lasting value, relevance, and loyalty. In a rapidly shifting real estate landscape, service excellence isn’t a luxury — it’s a leadership imperative. 1-3 hours

Outstanding, we and our professionals loved your presentation – it was just what we were hoping for. Great job!" Teresa King Kinney, CEO, MIAMI Association of REALTORS®

No two REALTOR® Associations are exactly alike — and your strategic planning process shouldn’t be, either. Maura will work with you and your leadership team to design a workshop or retreat that’s built around your organization’s culture, challenges, and vision.

She’ll start with a conversation to get to know your group, talk through your goals, and map out an approach that fits your needs and timeline. From there, Maura will create an engaging, collaborative experience that sparks fresh ideas, builds consensus, and leaves you with a clear, actionable plan for moving forward.

Since every organization’s needs are different, pricing is customized after your initial conversation, based on the scope and outcomes you’re seeking. Contact RealEstateSpeakers to Get the Process Started! Leadership Session Information;

“Maura was fantastic and I received many compliments from board members. I am looking forward to seeing her final strat plan for us.” - Kaydee Albritton, CEO, Central Panhandle REALTORS®

In this session, we will explore & show you how to properly use your primary generative AI platform (ex., ChatGPT, Claude, or Google Gemini) & combine them with the power of Canva Pro, the world's most popular graphic design system & its Magic Studio suite of AI tools to:
· Come up with ideas or create content.
· Create imagery and videos.
· Design your marketing materials.
· Build thousands of pieces of content in no time.
· Knock out a year’s worth of blogging, social media, SEO, etc.
· And More!

By the end of this session, each attendee will understand how to leverage these incredible tools to develop an effective content, marketing, & communication plan that will help them connect with consumers by creating an entire year's worth of targeted social media content, blog articles for their website’s SEO, videos, & more in just minutes that will help grow & improve their real estate business! Board/Association and Instructor Versions Available; 2-4 hours

For Association/Board Staff OR Instructors · How do you craft each marketing message to stand out and resonate with your members’ and deliver you a packed house? In this session we will review new school marketing concepts, techniques and tools, do breakout sessions to help you devise a multi-touch marketing plan. Plus we will look at some innovative and outside the box ideas that are being done by educators across the country. Basically a 100 mph blitz through Buzz-Worthy "EVENT" marketing. This message will self-destruct in 5 seconds. Good luck! 1 hour

Great class. Very interesting and fascinating ideas to use tech to streamline marketing and promotion.” Association Executive attendee, National Association of Home Builders

For Association/Board Staff · Supercharge Your Staff & Member Services with the Power of AI! Artificial Intelligence isn't just for agents out in the field—it is a game-changing tool for the team running the association behind the scenes. Between managing member demands, planning events, and keeping up with daily administration, association staff are constantly asked to do more with less time.
In this specialized, fluff-free session, industry futurist Craig Grant strips away the tech-heavy jargon to show association leaders and staff how to put AI to work immediately. You will discover how tools like OpenAI's ChatGPT, Google’s Gemini, Anthropic’s Claude, Microsoft’s Copilot, and more can become your ultimate workplace assistants. Taught under Craig’s signature banner of "Advanced Technology Instructed at a Pre-K Level," this class ensures that every team member—regardless of their tech comfort level—walks away ready to implement these tools safely and effectively.

What You Will Learn:
• Maximize Daily Workflow: Streamline tedious administrative tasks, automate data organization, and handle daily operational hurdles in half the time.
• Elevate Member Communications: Learn how to quickly draft professional, highly engaging newsletters, social media content, internal updates, and marketing flyers.
• Next-Level Customer Service: Use AI to instantly refine email responses, build comprehensive FAQ resources, and significantly reduce response times for your REALTOR® members.
• The Legal & Ethical Boundaries: Navigate copyright, data privacy, and compliance issues to ensure your staff utilizes generative AI safely and ethically without risking the association.

The Bottom Line
Your members look to your association as a leader in industry trends. By mastering generative AI internally, your staff will not only save hours on mundane tasks and improve customer support, but they will also lead by example. Come find out how to turn AI into your staff's greatest competitive advantage! 1-3 hours

For Association/Board Staff/Leadership · As an association, you are required to collect and store data, including vital information about your members. You’re also encouraged to use many technology tools that expose you and your members to the risk of viruses, malware, social engineering, identity theft and more. This session will help your association operate more safely and steer itself through the perilous legal, online, and AI & social media world. Each attendee will gain an understanding of the dangers that technology can bring upon your association and some simple techniques and tools to better defend itself against these perils. 1-3 hours

What if you could eliminate a lot of time and costs from your daily activities, and reduce operational costs like printing certificates, course manuals, and more with a few technological tricks and tools? Would you be interested in getting some of your valuable time back to do other things like member outreach and/or growing your business? Then you will love this session as Craig will share some awesome tools to accomplish all of this and more. 1-4 hours

For Association/Board Staff · REALTOR® Associations are, or soon will be, competing for agents’ and affiliates’ attention, money, and leaders. When there is competition in the marketplace for education, networking events, and affiliate marketing money, what do you offer that makes agents want to choose the association as the place for connecting, learning and growing? This very interactive session will open up conversations about what agents want and need so you can reevaluate how you bring value to the agent and to your community. 1 hour

For Association/Board Staff · Video · Associations need to be more clear than ever who they serve and the value they bring their members. Strong associations bring so much value to their community, but if the members don’t see it, have a hard time figuring out how to participate, or don't engage at all, membership may sag as more options for connections come into the market. What benefits do you bring to the members, potential leaders, and even the community, that other groups are not doing or cannot do? How are you marketing your opportunities and bringing the members into your office and community? Is it easy for new members to join? Make sure your message, tasks, and results resonate with the people you want to serve. 45-60 minutes 1 hour

For Association/Board Staff · Your members deserve and expect timely information in an exciting and engaging manner. Associations that provide this information need to be able to identify what materials are subject to intellectual property protection and how to properly use them without infringing on the rights of another. This course provides an introduction to Intellectual Property protection in the United States. AEs will leave with best practices to implement when designing and presenting information to their members. 60-90 minutes

Your staff is already using AI. They are also still using it the way they used it the first week. Talk with it like a chatbot, fix the output by hand, and quietly wonder why they have to spend as much time rewriting it as they would doing it in the first place. So it saves ten minutes and costs nine (plus tokens), and the work that was supposed to get faster did not.

You onboarded every person on your staff. Nobody ever onboarded the AI. That changes when the AI knows your association including your voice, your facts, and your rules and guidelines. Work comes back usable the first time, and that’s where the tool really gets powerful.

This session hands you that setup. Nothing here is homework. You leave with the instructions, the prompt library, and the setup steps already written, ready to drop in and use. 1-2 hours

For Association/Board Staff · This session will challenge you to raise the bar ... once again! How can you be even more effective in an industry that demands relevance and connection in "real time"? Knowing yourself and the members your serve better than ever is a necessity. We'll discuss "Next Level" leadership strategies for building a collaborative team, prepared to communicate the mission of your association and the real estate industry with renewed passion! 2-3 hours

For Association Leadership · Keynote or Session Are you currently managing your board or leading your board? Do your interactions with other board or Association volunteers and staff create a culture of valuable relationships, intentional productivity and effective accountability? Improve your impact as a leader and your ability to set the standards of excellence by joining Pam Ermen for an empowering conversation that will highlight well-defined principles of proactive leadership! 45-90 minutes

Pam’s content was highly relevant, and her delivery was upbeat which is vital for the success of virtual presentations. Well done!” Suzanne L. Guild, Chief Executive Officer, Maine Association of REALTORS®

For Association/Board Staff · Video · Discover the transformative power of AI in our one-hour session designed exclusively for Association Executives in the Real Estate industry. This engaging course will equip you with the knowledge to leverage AI applications, simplify your daily tasks, streamline your marketing efforts, and improve interactions with your members.

• Get practical applications for real estate associations just by understanding the fundamentals!
• Use AI tools to enhance productivity, amplify marketing and improve member interaction.
• Implement AI strategies aligning with your association's goals and objectives to deliver personalized member services and content. 1-2 hours

For Association/Board Staff · Most AI sessions focus on prompts. This one focuses on results. Learn how to build practical, repeatable AI workflows that reduce busywork, improve member service, and give your team more space to focus on what matters most. You’ll leave with a clear framework you can start applying immediately using the systems and processes you already have. 45-90 mins

For Association/Board Staff · It’s easy for a professional to get lost in the commotion of an industry constantly inundated with new technologies, new ways to communicate, and new ways to interact. In Making Music in a Noisy World, Ashton helps you shape your mindset for the modern workplace. 45-60 minutes

For Association/Board Staff · The association executive shapes its culture, aiming for mutual respect and common objectives. However, not all volunteers align with this culture, some driven by personal agendas like enhancing their resumes or reforming the board. The AE faces the task of engaging members from diverse backgrounds and fostering new leadership. Learn strategies for effective engagement while achieving association objectives. 1-3 hours

For Association Staff Realtor Associations and individual realtors are impacted by commission issues. When disputes arise, association executives or staff may need to organize arbitration hearings. Guiding these panels through hearings can be challenging, especially if they're infrequent. This workshop aims to help association executives or professional standards administrators navigate arbitration panels effectively for the benefit of members. 1-3 hours

For Association/Board Staff · Many members take the association and its many activities for granted. Some, if not many, members are ignorant of the amount of services provided by an association. Many members think of the board as “only the MLS” and tend to see membership as a cost of doing business, not a benefit. In this workshop, we’ll discuss ways to both increase value to the members as well as communicate to the members the value added by an association. 1-3 hours