Intellectual Property Law for AEs Who Hate Lawsuits
Your members deserve and expect timely information in an exciting and engaging manner. Associations that provide this information need to be able to identify what materials are subject to intellectual property protection and how to properly use them without infringing on the rights of another. This course provides an introduction to Intellectual Property protection in the United States and AEs will leave with best practices to implement when designing and presenting information to their members.60-90 minutes
There’s No Font For Sarcasm…Managing a Multi-Generational Workplace
Can u be #dooced 4 that tweet? LOL staff mtngs r so old skool. Different experiences shape the work ethics and motivation of employees in the workplace. This course examines how generational cohorts work together and against each other and aids every employee in developing a new approach to communicating and working effectively with others. Using the real life experience of an Association EO and former Association Legal Counsel to pepper the course with real life cases and humor, this course is the perfect mix of theory and practice. 1 hour
It’s been said… “If you want something to change, GET UNCOMFORTABLE!” Healthy collaboration allows for just that. It’s the foundation of a POWER culture that encourages equal amounts of cooperation, creativity and conflict. If you’re ready to allow for brainstorming that challenges the status quo… where the only true rules of engagement are respect for other's time, talent and ideas… then join us for this enlightening session! 1-2 hours
Is Good Enough GOOD Enough?
This session will challenge you to raise the bar…once again! How can you be even more effective in an industry that demands relevance and connection in “real time”? Knowing yourself and the members you serve better than ever is a necessity. We’ll discuss “Next Level” Leadership strategies for building a collaborative team that is prepared to communicate the mission of your association and the real estate industry we represent with renewed passion! 1-2 hours
For Association and Board Staff It’s easy for a professional to get lost in the commotion of an industry constantly inundated with new technologies, new ways to communicate and new ways to interact. In Making Music in a Noisy World, Ashton helps you shape your mindset for the modern workplace.
• Surprise and delight members by integrating the automated systems designed to make you more efficient with a human element that exceeds most members’ expectations
• Set up easy systems with real time member interactions that fill the void created by technology.
• Successfully use “old school” tactics without completely abandoning a digital platform. 45-60 minutes
To empower an organization, you must empower its people. Learn how to enhance your role as a relationship manager in your organization by demonstrating appreciation in ways that maximize the impact for each individual. The art of appreciation is the key to transforming any work culture from mediocrity and burnout to productivity and results. Discover how to implement this ‘people come first’ language of appreciation approach and watch your success soar!
Listen – Learn –Lead … The Key to Successful Leadership
The most common mistake in attempting to lead, persuade, and/or influence another person is to do so when they are not receptive. Your efforts will either fall on deaf ears or be misconstrued. The challenge, therefore, is to first create a receptive environment, and that begins with … listening. 60-90 mins
Engaging in an Interactive World: Ways to Make Your Connections "Sticky"
As we’ve all been saying, “Zoom fatigue is real.” Learn how to combat it by adding some wow factors to your virtual events. Discover how to convert multitasking lurkers into full-fledged, active meeting participants who are focused, eager and engaged. WATCH THE TRAILER1-2 hours
Zoom Like A Pro with JMan
This session is designed for instructors, facilitators, speakers, association executives and staff. Would you like to use Zoom like a PRO? It is more important than ever with our new Zoom FULL world that you conduct your meetings like a PRO and make sure to utilize all the features that ZOOM has to offer in order to boost engagement and give meeting participants the best experience possible. We will discuss settings, set up, and security a little more in-depth along with engagement tips and tricks to have your students or participants jumping out of their virtual seats energized and ready to sign up for the next meeting! 45-60 minutes
5 Ways to Enhance Member Engagement Using SMV
In this session, you’ll evaluate the different social media and video platforms and determine the most effective techniques for communicating with members across all generations. We will discuss how to boost attendance at association activities, increase committee involvement and fill the seats for all educational events by using a simplified and streamlined strategy for success. 60 mins
3 E’s Every AE Needs: Engagement, Efficiency & Effectiveness
How can an association executive to wear so many hats and still exceed the members’ expectations? The answer is technology. In this session, Jeremias “JMan” Maneiro shows how to boost member attendance, involvement, and awareness by communicating across different media more effectively, strategically, and intentionally. Technology can bring together systems, delegation, and outsourcing to enhance efficiency and free up executives to focus on the high-level tasks that impact their organizations. All this can be accomplished on a budget while tracking the ROI of every dollar spent. 1-3 hours mins
For Association Staff Many members take the association and its many activities for granted. Some, if not many, members are ignorant of the amount of services provided by an association. Many members think of the board as “only the MLS” and tend to see membership as a cost of doing business, not a benefit. In this workshop, we’ll discuss ways to both increase value to the members as well as communicate to the members the value added by an association. 1-3 hours
Procuring Cause: Whose Commission Is It, Anyway?
For Association Staff Commission issues affect REALTOR® associations, as well as REALTORS®. When a dispute over a commission arises, the local AE or staff may need to convene an arbitration hearing panel. Guiding a hearing panel through an arbitration hearing is often a challenge for an association executive or professional standards administrator, particularly if there are few such hearings at their local association. This workshop is designed to assist the AE or Pro Standards Administrator to work confidently with arbitration panels for the benefit of the association’s members. 1-3 hours
The Power of Synergy: How to Work with Volunteers
For Association Staff The AE sets the association culture, which should involve mutual respect and shared goals. Not all volunteers are on board with the association culture. Some volunteers become involved because of personal agendas, whether it is building a resume or trying to “fix the board.” The AE is also challenged with drawing members from various specialties into the association, as well as bringing in fresh faces and developing future leadership. Gain tips and techniques you need to interact with your diverse members while still accomplishing association goals. 1-3 hours
Perception and Reality: Composing Your Leadership’s Perfect Year
Association Executives (and staff) can play a large role in the success of Association Leadership. Helping your leadership become an effective leader and enjoy a successful year can mean assisting them with developing their leadership skills, utilizing and constantly improving your emotional intelligence, and most of all, recognizing that there are many realities in your organization and that your perception — your reality — may not be the perception of all of the other players. In this session, attendees will test their own perception and compare it to others’, using music and visual arts, interactive discussion of how we perceive our environment, and how we apply our emotional intelligence to interact and relate to those with whom we work closely — from your leadership to your volunteer members, your staff to Association’s membership as a whole. 60 mins
"Maura is an awesome speaker. Great useable ideas and good stories. She is genuine and passionate. I highly recommend her!" - Bob Clark, Minnesota REALTORS®
What’s Your Story? Storytelling Marketing for Associations
Storytelling is an ancient art; it captivates us all, captures our imaginations, and when used effectively, can make you stand out from the crowd. Storytelling creates understanding and insight into your Association as a story for consumers and agents; it creates affinity, even with those not actively involved and engaged with the Association; and it provides your organization the vehicle for unique, compelling content. Whether you are promoting RPAC, events and education, or member services, the way you tell your Association’s story has the power to help you both recruit and retain your members, to prove and improve the value of membership. So what’s the story you’ll share? 60 mins
Give to Grow: Community Service and the Association
Creating bonds within communities create a strong bond between local organizations and non-profit, bolster the REALTOR® name and brand with the public, and create an stronger sense of credibility that the REALTORS® and the REALTOR® association truly are the voice of real estate in the community. Founder of “Trick or Treat for the Troops” and “Hot Dogs for Homeless Dogs” in her community, as well as a strong believer in giving back, Maura Neill will show you how you can involve your members and association leadership in creating charity events and relationships with non-profits as a way to stay in touch and foster a deeper connection and engagement with the public, how to choose reputable organizations to align with, and how to get the word out to the media about the good work you’re doing. 1 hour
Spin It: Public Relations for Associations
Public relations and media relations can be a huge asset to any association, large or small, but the expense of hiring a full-time PR professional can be prohibitive. It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate in-house. Whether you are a local board or state association, there are a few simple steps you can take to connect with the press and be more visible to both the media and consumers. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter or a broken record. You just have to have the right tools in your arsenal and know how to use them. 1 hour
Agent Before Association: Revolutionize the Nordstrom Way
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered to always make it right for the customer. Nordstrom’s business philosophies easily translate into other industries and provide useful lessons for today’s Associations.. By viewing the agent as customer, Associations can rethink their missions and continue to prove – and improve – the value of Association membership. and help to revolutionize our industry. 1 hour
Creating Engaging Education for the Next Generation of REALTORS®
One of the biggest challenges facing associations is proving the value of membership, especially to the next generation of REALTORS®. Education, formerly a cornerstone of association services, has lost its luster. Topics that were once all the rage (social media, technology, video) no longer carry the buzz they once did, as they are second-nature to young professionals and new members. We’ll discuss how to use the resources at your disposal to abandon the status quo and revamp your educational offerings to engage the next generation in new and innovative ways, bringing the value of association membership to the forefront. 1 hour
Ask the Right Questions: Problem Solving and Goal Setting
Our leaders have two important roles – setting/achieving goals and solving problems (let’s hope more of the former than the latter) for their leadership year. Association Executives are in a unique position to help leadership hone those skills and help them through their leadership year. We’ll explore the art of the question – how asking not only more questions, but the right questions, can improve your relationship with your leaders and your ability to see them through a successful year. Through a series of exercises and case studies, we will discuss an array of strategies for problem solving and creative approaches to goal setting which will give you more tools for success in your Leadership Toolkit. 1-2 hours; Broker/Manager version available