Marketing & Sales
Prospecting, Social Media, Lead Gen, Branding, Ideas & Tips
, Speaker Sessions – Marketing & Sales
Results
Magnetic Listing Mastery: Cutting-Edge Lead Techniques for Attracting Sellers
Video · Get a competitive edge in this challenging real estate landscape with the advanced lead magnet tactics vital to capturing seller leads. Find out how to generate enticing content and utilize innovative technology - such as ChatGPT and various AI tools - to garner high caliber leads. Learn to strategically identify your perfect clients, expand your email list, and develop compelling offers that sellers find impossible to turn down. 1-4 hours
Prospect to Profit: The Ultimate Real Estate Bootcamp
Join us for a powerful, one-day real estate bootcamp designed to supercharge your prospecting skills and revolutionize your business. Gain mastery over innovative prospecting techniques, persuasive communication using Neuro-Linguistic Programming (NLP), and efficient systems and tools. This comprehensive program, condensed into five engaging modules, will equip you with an actionable strategy to transform your real estate pursuits. Dive deep into your potential, expand your sphere of influence, and unlock success in your real estate journey.
Virtual Version: Lead Generation Challenge Series This series goes deep into prospecting using conversation models for sphere of influence, FSBOs, expired leads, business to business and the community. This series goes deep into prospecting using conversation models for sphere of influence, FSBOs, expired leads, business to business and the community. Delivered over 5 days
Lights, Camera, Take ACTION! 10 Innovative Ways to Integrate Video into your Business Strategy
Video · Gain a competitive edge by learning how to create captivating property tours, establish thought leadership through market updates, and connect with clients via personalized video messages. Boost your social media presence and effectively showcase your expertise with live streams, client testimonials, and neighborhood highlights. Get ready to transform your real estate business and captivate potential buyers with the power of video! 1-2 hours
Brand-Building with Bots: Using AI to Scale Visibility, Follow-Up & Relationships
Video · Who's This Class For? Real estate licensees looking to turbocharge their branding and marketing efforts with the prowess of AI. Whether you're a digital newbie or a seasoned pro, this class has the tools and tricks to help you stand out in the crowded real estate market. Key Takeaway: In the bustling world of real estate, having an edge matters. With AI by your side, not only will you be ahead of the curve, but you’ll also offer personalized experiences that clients will rave about. Ready to let the robots give your brand a boost?
1-3 hours; Workshop Also Available
Chris, you are fabulous! Absolutely fabulous! So many ideas it would be hard for me to pick just one but you made it real and easy, so I feel like the agents will go back to the office and actually execute which is really exciting to me. They're all inspired--that's awesome!" Liz Moore, Managing Broker, Liz Moore & Associates, Richmond, VA
Spotlight! Leveraging Interviews for Success
A comprehensive, empowering session providing tools and strategies to make interviews a cornerstone of your personal and professional branding. Covering the transformative power of interviews and various methods of conducting and delivering them, this session has it all. Get a step-by-step guide to building your own broadcast and learn how AI, particularly ChatGPT, can be your secret content creation weapon. You'll be ready to put what you learned to use right away! 1 hour
Get Niche or Die Trying: the Art of Specialization
3 Available Formats · Video · This Session Received a 100% Rating at the Florida REALTORS® 2025 Conference! Dive deep into the art of specialization. From self-assessment and market research to defining your ideal client and creating a targeted marketing strategy, you'll get guidance to find your niche through a clear, actionable process. Learn to embrace the importance of authenticity and build a personal brand to resonate with your niche. With real-life examples, interactive elements, and practical tips, you’ll leave with a concrete plan to carve out your unique space and thrive as a specialist. 60-90 mins
Own the Market: Authenticity, Niche, and Video
In a crowded, noisy real estate market, “doing more” isn’t the answer—being clearer is. This session helps agents stop competing on price, personality, or platform hacks and instead build a market position that attracts the right clients consistently. Chris breaks down how top producers clarify their niche, communicate real value, and create visibility that converts—without becoming full-time content creators or chasing trends. This is a practical framework agents can apply immediately to stand out, stay relevant, and own their lane.90 mins
He has great content and has great energy with the crowd. Thank you, Chris, for your time and energy! Our members loved your presentation and workshop.” Jonnie Phillips, CEO, Fayette REALTORS®
When to Automate, When to Show Up: The Human Edge in Lead Gen
In a market where everyone can automate, the agents who win are the ones who know exactly when automation should stop. Every agent now has access to the same AI tools, the same automated follow-up sequences, and the same instant-response bots. Which means the technology that used to set top producers apart has become the baseline — and the real advantage has shifted to whatever doesn't scale: genuine human connection.
Chris Abazis introduces a simple, practical framework for deciding what to hand off to technology and what to keep personal — then walks through concrete tactics for building more human connection into a lead-generation pipeline agents already have -- no new tools required.
Agents walk away with a short list of specific moves to make immediately, knowing what to automate and when to personalize in the lead-generation process. They will be better able to compete in a world of AI driven follow up, build a more human connection into their current pipeline by taking specific steps, and audit their follow-up processes as soon as the next business day. 45-60 mins
Results
Video Storytelling Formula (VSF): Sell More by Establishing Expertise on Camera
Remember when you had to drive everywhere to get clients? Well, now most of your clients are online. In fact, when they have questions about real estate, they are not calling you or flipping through the yellow pages. They are going online to get their questions answered. The problem is everyone else is online. So, how do you show up online and stand out in a way that causes your clients to come running TO YOU instead of away from you. Why shouldn't you be the expert they find online? This session walks through a simple formula you can use to connect with your clients on video so they will see you as the real estate expert who can help solve their problems. Download Promo 60-90 mins
Show Up On Video Like A Pro (SUV): Get On Camera & Ditch the Worn Out Marketing Techniques!
You've finally admitted that video is one of the best ways to build your brand. But, you're not quite sure how to get started. You see other agents building the business on TikTok, YouTube and Instagram, but it feels like it would take so much time - time you don't have. Here's a secret: It doesn't have to take a lot of time and you don't have to be an expert. This session explores some of the simple techniques and technologies of video storytelling. Learn how to show up like a pro on video so you can ditch some of the old school marketing methods. Download Promo 90 mins
Captivate Your Clients: Deliver Presentations that Inform, Influence and Inspire Your Clients to Act!
As a real estate agent, delivering seminars is a part of the landscape. Some agents like it and some agents give it a thumbs down because it makes them nervous … out of their element. This workshop explores how you can deliver presentation content to your prospects, customers and clients with confidence. You want to be credible and you want to be clear. And, you also want your customers to be informed enough to move to action WITH YOU! Download Promo 60-90 mins
Words that Sell: Crafting Compelling Stories for Every Listing
I’d seen more than 40 listings, and by the time I reached the 31st, my eyes had glazed over. There was nothing interesting. The pictures were nice ... but nothing really stood out.
Unfortunately, this is the story of many potential buyers. What if your prospects sat up every time they read one of your listings? What if you could create descriptions that compelled them to move to action or, at the very least, shifted their disposition? It’s possible, and it’s proven. The right words and the right story can change the mindset of your prospect and have them running to call you. Learn how to use the principles of storytelling to craft compelling descriptions that create instant connection and ACTION!
• Discover how to use storytelling to structure your content and communication
• Learn simple terms that uplevel the interest in your listing
• Rewrite boring listings using storytelling methodology
60-90 mins
Future-Proofing Real Estate: Leveraging AI, Communication, and Video to Connect and Convert
Keynote or Session · Video · How can you stand out in a digital landscape that’s always changing? This workshop explores the powerful blend of AI, storytelling, and video to help you connect with clients on a deeper level and build trust in a high-tech, high-touch way. Learn how to use AI to uncover client insights, tell compelling stories that resonate, and leverage video to make those stories unforgettable. Walk away with practical tools that let you tap into technology without losing the personal touch—so you can attract clients, build loyalty, and stay ahead in the real estate game.
Use AI to Understand and Anticipate Client Needs
• Learn how AI can reveal key insights about your clients, helping you personalize your approach and stay ahead of the curve.
Master Storytelling that Builds Trust and Connection
• Discover storytelling techniques that resonate with clients, making your brand memorable and authentic.
Engage Clients with Video that Brings Stories to Life
• Gain strategies for using video to tell strategic & impactful stories, creating connections that go beyond the screen and drive client loyalty. 60-90 mins
Workshops that Win: Hosting Seminars that Educate and Engage
Conduct workshops and seminars that confidently communicate key concepts and create raving prospects. Are your workshops delivering the “wow” factor—or just information overload? In a competitive real estate market, hosting a standout seminar can set you apart, but only if it truly educates and engages. This session explores dynamic ways to design workshops that captivate your audience from the start, simplify complex topics, and drive lasting impact. With tools to enhance interaction, spark genuine interest, and keep your participants coming back, you'll learn how to create memorable experiences that build your brand, increase referrals, and position you as a go-to authority in real estate.
Design Workshops that Captivate and Convert
• Learn a simple structure to make your seminars both informative and engaging, creating a memorable experience that resonates with attendees.
Simplify Complex Real Estate Topics with Ease
• Discover 2 education-based techniques for breaking down complicated subjects into digestible insights that your audience can understand and apply immediately.
Boost Brand Loyalty and Generate Referrals
• Learn 2 simple techniques that inspire participants to spread the word, boosting your reputation and positioning you as a trusted real estate expert. 60-90 mins
The Client Connection: Building Relationships Beyond the Sale
Keynote or Session · Feedback: SRM&F Real Estate · Video · Do your clients feel like cherished partners—or just another sale? In a business world often focused on numbers and transactions, standing out means creating connections that last beyond the signature. This talk dives into powerful, non-intrusive ways to build authentic, lasting relationships that clients remember and appreciate. You'll learn simple yet impactful strategies to stay top-of-mind, nurture trust, and make clients feel valued long after the initial deal. Through genuine follow-ups, meaningful interactions, and thoughtful gestures, you’ll discover the secrets to transforming one-time transactions into lifelong connections, all while staying true to your values and theirs.
Master the Art of Meaningful Follow-Up
• Learn practical, non-intrusive ways to stay top-of-mind, turning simple follow-ups into memorable moments that deepen client trust.
Build Trust Through Authentic Interactions
• Discover strategies to make clients feel genuinely valued and appreciated, fostering loyalty that extends beyond the transaction.
Transform Clients into Lifelong Advocates
• Create a lasting impression with personalized gestures and thoughtful touchpoints that naturally encourage clients to refer and recommend you. 60-90 mins
Listings to Lifestyles: How Smart Agents Use Story, Language & Video
Video · How Smart Agents Use Story, Language & Video to Bring Homes to Life. Most real estate listings communicate facts: square footage, bedroom counts, and updated appliances. But buyers rarely fall in love with a property because of bullet points. They fall in love with the life they imagine living there. In this engaging and practical session, communication strategist and speaker RK3 shows agents how to move beyond basic listing descriptions and instead create narratives that spark imagination and connection. By combining powerful language, simple storytelling frameworks, and short-form video, agents can help buyers emotionally experience a home before they ever schedule a showing. Participants will learn how to transform ordinary listings into compelling lifestyle stories that stand out online, build stronger buyer interest, and position the agent as a trusted guide in the buying journey.
• Turn Property Facts Into Buyer Experiences
Learn a simple storytelling approach that helps transform standard listing details into engaging narratives that allow buyers to picture themselves living in the home.
• Use Language That Sparks Imagination
Discover how small shifts in wording can make listings more vivid, memorable, and emotionally engaging—without crossing fair housing guidelines.
• Bring the Home to Life on Video
Understand how short, authentic video walkthroughs paired with story-driven messaging can help buyers feel the property before they visit, increasing engagement and interest. 60-90 mins
Energizing, captivating and informational!" “Great content, valuable new ideas to differentiate myself and business”Four Seasons Sothebys International Realty Convention Attendees
Results
Steal These Ideas! Creative, Inexpensive & Unique Ways to Grow Your Business
See Feedback/Evaluations · Discover new, fun and impactful ways to grow your business! John Young will share the best practices and unique ideas that grew his business from nothing to $30M+ a year with very little monetary investment. The ideas are original, easy to implement, and produce an immediate and positive impact regardless of market area.
- Generate leads with little or no expense
- Use unique and creative follow-up to market yourself
- Turn clients (and other agents) into raving fans and referral machines
1-3 hours
Congrats on an amazing R4 session! The room was packed and it was a big room!” Amber Bonasoro, Executive Director, RE/MAX Luxury
Results
FOUND! Be the Agent AI Recommends
Video · Your clients are asking ChatGPT who is the best agent in their market. In an analysis of 12,400 AI-generated responses to high-intent market searches, only 8.4% of U.S. agents are included (FlyDragon 2026 State of AI SEO in Real Estate). Are you one of them? Are your competitors?
FOUND is a proprietary five-step framework to turn your expertise, reviews, content, and local presence into a system so AI search engines recognize, trust, and recommend you. This session provides you with a completed visibility audit and the FOUND Playbook, a step-by-step action guide you can immediately implement to get visible. 1-2 hours
Hot Sauce, Please!! Proven Strategies to Spice Up Your Marketing
Video · Fasten your seat belts and get ready for a firehose of ideas, examples and cutting-edge software and technology designed to explode your business. In this session, you'll learn creative new ways to generate more leads, earn more opportunities and turn prospects into friends and friends into clients. Whether you're a new, a team leader or a seasoned veteran with years of experience and the scars to prove it, there's something in this session for everyone.
- Discover why the difference between marketing and branding matters
- Create effective content and find out how to discover your "Who"
- Improve your marketing and generate more leads with 3 BIG Strategies
1-3 hours
You have ignited a fire in me I have been missing! I know if I refocus and use some of your strategies, I could grow my business! Your story was incredible, and I even shared your strategies with my husband who is in the car business. Thanks for bringing the hot sauce to Myrtle Beach!” Nicole Queen, CRG Companies, Myrtle Beach, SC
Silly Rabbit, It's a Turtle Race: Effective Prospect Follow-Up
The saying goes, "Fortune is in the follow-up." This is the struggle: A staggering 48% of salespeople never follow up with a prospect even though 80% of transactions are made on the 5th to 12th contact. Simply needing more leads isn’t the answer, it’s in the follow-up. In this session, you'll discover four sequences to the follow-up funnel. It's no secret, disruptors are here! We can’t just communicate to prospects—we must systematically engage with them. 1-3 hours
Identify & Capture Your Niche
Real estate agents struggle to find fresh, new ways to market their business that both capture their audience’s attention and align with their brand. In this session, you'll find out how to identify the various niches within your market area and discover unique ways to create content that attracts them rather than chases them away. You will walk out with exciting new ways to market online that add value and generate high-quality opportunities. 2-4 hours
Please let Pierre know that we loved him, I appreciated doing business with him as a true professional and the members loved, laughed and learned so much information that they can use for their business.” Michele Stoeger, Executive Officer, Otsego-Delaware Board of REALTORS®
Results
10 Strategies to Set Yourself Apart!
Alternate Title: 10 Ways to Attract More Business! · Does it feel like you’ve hit a plateau in your business? It’s easy to deliver the same production over and over again unless you make an intentional effort to shut off the auto-pilot button and truly differentiate your business from the competition! Learn how to apply 10 relevant and timely success principles to eliminate what’s holding you back, create a “new norm” for your business, and generate more production than ever. 1-3 hours
Pam, you were amazing! That was the best presentation (10 Ways) we’ve ever had at the company (in 20 years)! The texts were flying into me from our agents afterwards raving about you. Thank you so very much!” Emma Davis, CEO, Pointe3 Real Estate LLC
5 Steps to 5 Stars! Strategies, Scripts & Insider Secrets
Frustrated by requesting recommendations that never materialize? This session is for you! Spend a power hour (or two) learning the insider secrets of successful agents around the country who have amped up their business by maximizing their online reviews and recommendations. You will leave with specific strategies, scripts, and a step-by-step process that will turn your requests into reviews and your reviews into a new source of consistent business! 1-3 hours
Economy 360: Interpreting Today’s Economic Factors
Video · Today's changing market has successful real estate agents developing new skill sets, including a mastery of their marketplace’s economic factors and indicators. Consumers experience information overload along with the media’s overlaying of national factors on local markets. Researching and delivering relevant, dependable market data can be the difference between a listing sitting or selling … or a buyer making a move. Discover the Top 6 Economic Factors affecting your marketplace and current online resources-then how to use this in buyer and seller presentations. 1-3 hours
Radical, Relevant, or Ridiculous?
The real estate industry can change quickly and dramatically. Are you still approaching your daily real estate business activities the same way you always have? In this session, you’ll find out whether your systems, practices, ideologies, and services are ahead of their time, ready for prime time, or have just timed out! You’ll be introduced to new and innovative business ideas, concepts, and technology to take your business and your buyer’s or seller’s experience (and results) to the WOW level! 2-4 hours
Shift Happens!
Major industry changes and market challenges have intersected to cause unprecedented upheaval in real estate. Successful agents are seizing early adoption, digging in, strengthening their resolve, and learning how to maximize this period of Opportunity. In this session, we'll do more than discuss the challenges at hand, you'll gain the relevant skillsets and dialogues needed to reinvent your buyer and seller experience and restructure your buyer and seller presentations! We'll also discover how to manage the shifts in your specific market with available market data and resources to help you predict its future direction! 1-2 hours
Staging to Sell!
Video Think staging is all about fluffing pillows and pretty throw blankets? Think again! Staging is merchandising — the tactical, strategic art of presenting a home so a buyer sees its full potential, connects emotionally ... and willingly pays top dollar. Staging is not decorating and decluttering, it's the legitimate investment you make in maximizing your seller’s net equity as their trusted advisor. A successful staging strategy can eliminate the aggravation of extended market time, low offers and diminishing buyer interest. So, join us and learn more than WHY staging works but HOW to put it to work to benefit both your seller's bottom line and your value proposition when competing in today's real estate market. 1-2 hours
Results
From Service to Standout: Creating Memorable Client Experiences that Drive Growth
Keynote · In today’s crowded market, great customer service isn’t enough—people crave unforgettable experiences. The good news? Creating them is easier than you think. This session explores how to design impactful, buzz-worthy client interactions that make you stand out, spark referrals, and fuel business growth. Elevate your brand by turning everyday moments into lasting impressions.
45-90 minutes
Connected Futures: Winning at the Intersection of People & Innovation
Keynote · Explore how to thrive by combining human connection with technological advancement. Walk away with clear strategies to build stronger relationships, leverage innovation, and take decisive action to win in the market ahead. 45-90 minutes
Nick's presentation on technology and innovation was exactly what our team needed. He challenged us to think differently while providing the frameworks to actually execute on change." Chief Strategy Officer, Real Estate Franchise Network
Results
Create Awesome Marketing Content & Materials with Canva & AI - Workshop
In this session, we will explore & show you how to properly use your primary generative AI platform (ex., ChatGPT, Claude, or Google Gemini) & combine them with the power of Canva Pro, the world's most popular graphic design system & its Magic Studio suite of AI tools to:
· Come up with ideas or create content.
· Create imagery and videos.
· Design your marketing materials.
· Build thousands of pieces of content in no time.
· Knock out a year’s worth of blogging, social media, SEO, etc.
· And More!
By the end of this session, each attendee will understand how to leverage these incredible tools to develop an effective content, marketing, & communication plan that will help them connect with consumers by creating an entire year's worth of targeted social media content, blog articles for their website’s SEO, videos, & more in just minutes that will help grow & improve their real estate business! Board/Association and Instructor Versions Available; 2-4 hours
Market Like a Rockstar on a Roadie's Budget
Modern marketing has changed completely over the last few years. Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. Gone are mass-marketing approaches like print, yellow pages, and direct mail. In, are newer and more cost-effective and targeted techniques including social, mobile, video, search engines, portals, and relationship-based marketing. In this session, you will learn about these newer options so you can create a better marketing plan that will help you rock your business this year and beyond without blowing out your budget. 1-4 hours
Technology and Marketing Real Estate Certification (TAMREC)
Everything about the real estate industry has changed over the last few years. On your end as a real estate practitioner, the tools of the trade of how you operate and run your business and the methods of how you market and generate business are radically different than how real estate professionals of the past.
With the ubiquity of the Internet, Social Media, and mobile, you are now dealing with a consumer who has access to everything at any time, is adept at doing their own research (sometimes to the point of being over-prepared &/or overwhelmed), has very little patience or loyalty compared to the customers of the past. In other words, they are the Connected Consumer.
In this 2-day Certification Training, we will explore what causes these changes and, more importantly, provide you a road map to ensure you have all the best tools to run your business and proven techniques to ensure you are setting yourself up for success and exceed the expectations of today’s consumer going forward. Select any of Craig’s classes to build out the desired 2-day event.
Real Estate Marketing Expert (REME) Certification Boot Camp
A REME Certificate program • Modern marketing has changed completely over the last few years. Today’s consumers are constantly being overwhelmed with marketing in all aspects of their daily lives which makes it harder than ever to effectively reach them. Gone are mass-marketing approaches like print, yellow pages, and direct mail. In, are newer and more cost-effective and targeted techniques including social, mobile, video, search engines, portals, and relationship-based marketing. In this 2-day certification training, we will explore how and why consumer behaviors and marketing have changed and give each attendee a guidebook to follow to reach them by focusing on modern marketing principles to:
• Develop your marketing brand, target audience, & overall marketing strategy
• Develop your content marketing, search engine, social media, & video strategy
• Leverage your sphere of influence & relationships in your marketing
• Develop a marketing plan, and much more
By the end of this course, each attendee will be able to develop or adjust their marketing strategies to ensure they can effectively connect with and serve consumers in a cost-effective and highly productive way. Alternate TItle: Marketing Boot Camp; 12-14 hours
Holy Canva! You Can Do What?!?
Unleashing Canva’s Advanced AI & Business Tools to Streamline, Automate & Run Your Entire Business! Most people think of Canva as just a simple graphic design tool. But what if you could also use it to generate hundreds of marketing assets in minutes, automate client communication, organize business workflows, and even simulate data reports—all from one dashboard?
In this dynamic session, we’ll take a deep dive into Canva’s hidden superpowers—from advanced AI features like Magic Write and Bulk Create, to powerful business tools like Sheets, Canva Docs, Whiteboards, and even code-ready layouts. Whether you're in real estate, marketing, coaching, or small business, you'll walk away realizing Canva is way more than design—it’s your new business hub.
You’ll not only learn how to use these features but also how to integrate them into your daily operations to save time, cut costs, and elevate your brand with ease. In Person Presentation Recommended; 1-2 hours
How to Be Found & Recommended by AI
· Traditional search engine use is down almost 10%.
· 25% of search engine queries now use AI mode for researching and shopping.
In a world where AI answers the questions, learn how to become the answer.
In this session, AI and marketing expert, Craig Grant, walks you through what you need to know and do now in the new world of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
When the next person asks an AI platform who is the best realtor in the area, make sure it suggests YOU and not your competitors.
Get Found Online By ...
· Understanding how AEO and GEO work differently from traditional SEO.
· Forming on-page structural content framework incorporating schema markup, entity clarity and passage-level data optimization.
· Designing a proactive digital marketing strategy, prioritizing AI-driven brand citations, vector-embedding relevance, and zero-click visibility tracking. 1-2 hours
Results
Lead Bonanza: Maximizing Your Sphere of Influence
Find out how to maximize your business growth through the single most effective area: the people you already know. Discover how to get more business from your existing contacts, how to work and manage your leads, and how to set up effective follow up systems. Explore techniques to expand your sphere and stay motivated during challenging times. 1-2 hours
Results
AI and the Art of Content Creation: Unlocking the Potential for Hyper-Personalized Marketing
AI is transforming real estate marketing, enabling agents and brokers to craft compelling, hyper-personalized content for listings, ads and social media. Discover how AI can help you scale your marketing while maintaining authenticity.
Takeaways:
• How AI generates high-quality listing descriptions and ad copy
• Automating and personalizing social media content
• Best practices for leveraging AI to enhance brand presence
45-90 minutes
The Doorway Changed: How Buyers and Recruits Find You in an AI-Mediated Market
How AI assistants now sit between your brokerage and the consumers and recruits searching for it — and what agents, teams, and brokers each need to do about it.
For two decades, brokerage marketing had one job: get a human's attention and pull them toward your agents, your listings, and your brand. That job didn't disappear, but it's no longer the whole picture. Buyers, sellers, and recruiting agents are increasingly asking AI assistants to compare brokerages, recommend agents, and surface shortlists before any human conversation ever takes place. The decision is still made by people. The doorway to the decision is now a machine reading what you've published.
In this 45–90 minute keynote, Derek Taylor walks mixed audiences of agents and broker/owners through the structural shift reshaping real estate marketing and recruiting at the same time. He shows why the same generic language that costs you a buyer also costs you the agent you were trying to recruit, how AI assistants read agent profiles and brokerage public surfaces together as one paragraph, and what each side of the room needs to do about it. The session delivers two playbooks — five steps for agents, five for brokers and team leaders — and lands the framing most keynotes miss: this is shared work, and neither side can carry the other.
This is not a hype talk. It's an operational, evidence-based session for an industry that has heard enough generic AI keynotes. Derek brings the perspective of a working consultant who advises brokerages, MLSs, and proptech companies on AI strategy every week, paired with the framing skills to make complex ideas land with a luxury agent, a franchise CEO, and an MLS director sitting in the same room. Attendees leave with two concrete assignments — one for tomorrow morning, one for this quarter — and a clear-eyed picture of a shift that is already underway in their market. 45-90 minutes
Results
5 Ways to Communicate Your Business Model: What Value Do You Bring the Client?
Video · Feedback: Virginia REALTORS® · What value do you bring the client? When hiring a service-based business, a client needs to know exactly what work is being done for them and what services they are paying for. Agents need to clearly communicate their model to the public. This program helps agents express what they do or don’t do in visual ways that add credibility to their business and clarifies expectations with clients up front. Strengthen your reputation in the marketplace with well-produced materials that represent you! 1 hour
Yes, You Can Sell! The Art of Salesmanship and Transaction Management
Excelling in all markets take adaptability. If you have been struggling with consistency and follow-through, it is time to learn the art and skill of salesmanship and transaction management. Monica will provide you with a logical perspective regarding prospecting and leading buyers and sellers to a decision. First sell yourself, then sell houses. With clarity in your business model and skill in the pipeline process, you can succeed in any market. 1 hour
Results
The Art of the Story: Once Upon a Time Marketing
Keynote · Video · Storytelling, an ancient art, captivates and inspires and can make you stand out from the crowd when used effectively. It fosters connection, insight, and affinity with consumers, offering a platform for compelling marketing content. Your unique story, from presentation to listings, draws audiences, highlighting your exceptionalism. What's YOUR story? Broker Session & Workshop Available; 1-3 hours
Not a single head — no one was looking at their phones. The session was on storytelling. Embodying her topic, Maura painted a picture with her presentation, so when it ended, it was almost too soon because it left the audience wanting more. Highly recommend is an understatement!” – Michele Bailey, REALTOR®, CRS, Watersound, FL
Thriving in a Shifting Market: Strategies for Today’s Agent
The market hasn't just changed—it has evolved. Thriving in a Shifting Market moves beyond survival, providing a tactical roadmap to dominate today’s landscape. Join Maura to master "hidden" inventory generation, high-stakes offer positioning, and the psychology of managing unrealistic sellers and frustrated buyers. Whether you’re a pro or a rising star, learn to turn volatility into your greatest competitive advantage. Stop waiting for stability; start winning the shift. 1-3 hours
This course is always full of valuable information but never has been timelier or more relevant. We wish all our members could attend but were thrilled to have 696 join and stay engaged the entire two hours. We’ve gotten nothing but fantastic comments about your session.” Maureen Murphy, CMP, CSEP, Vice President of Pro Development, New Jersey REALTORS®
Systematic Lead Generation
Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system–one that includes incubation, follow-up and conversion–leads become relationships, closings, and great referral sources. In this session, we’ll discuss how to create a system that not only generates more leads but helps you to convert those leads into loyal clients with a greater success rate. 1-2 hours
Military Relocation Professional (MRP)
Certification · The Military Relocation Professional certification is for real estate professionals who want to work with current and former military service members. This certification program focuses on educating REALTORS® about working with U.S. servicemembers, their families, and veterans to find the housing solutions that best suit their needs and take full advantage of available benefits and support. 6-7 hours
Results
Branding Through Core Values
Ashton shares how to discover your core values and align them with your branding and the legacy you want to leave in the marketplace. 45-60 minutes
Streamlining Your Social Media Platform: Be More Places with Fewer Steps
We all know that it is very important to have a social media presence today. However, it is easy to get bogged down in everything there is to do and all the places you need to be. Ashton brings a fresh approach to being all places at all times online without sacrificing massive amounts of time. 45-60 minutes
Dancing With the One That Brought You: Keeping in Touch With Your Sphere
Ashton built his business online with buyers but now has a steady stream of listings he handles each year. In 2013, Ashton personally took over 110 listings with the majority of them coming from repeat customers or customer referrals. Ashton will discuss the tactics he uses to keep in communication with his sphere of influence and will explain how you can preserve the vital relationships you need for your business. 45-60 minutes
Branding Development: Making Your Mark in Your Market
Ashton has successfully taken his grandparents' family business in his marketplace from 9% market share to 20% market share in just 3 years as a partner in the company. See the changes his company has made along with the mindset behind building the brokerage of the future. 45-60 minutes
Results
5 Steps to Building a Brand that Delivers
The key to a successful marketing presence is creating a strong, consistent, and visually impactful brand. In this session, you will learn the 5 simple steps you can take to build a branding package that makes attracting clients easy. Plus, we’ll share free tools you can use to pick the right colors, fonts, graphics, and more. Most importantly, you’ll take away how to bring it all together to create a brand that truly delivers. 1 hour
Building Relationships in an Online World
Whether you’re working from home or from an office, building relationships is still the best way real estate licensees can generate repeat and referral business. This revolutionary course will teach you four strategies to build lasting relationships with every person in your Sphere of Influence and uncover the two biggest mistakes even the most savvy agents make. There's more! We’ll also share with you the secret to using “Personal Looking” automation to save time while continuing to reinforce the bonds you've built. Don’t miss this career-changing course that will place you on the fast track to more sales, and closer to the dream of working by referral only! 1 hour
Close Deals with Copy that Converts!
Do you wish your Facebook ads, posts, emails or even sales letters would perform better? Neuro Linguistic Programming (NLP) is a how-to manual for our brain’s response to language. In short, it’s the way in which our brains interpret marketing, and as sales people we can use an understanding of NLP to get a better response! Join Alex Camelio to learn more about this psychological secret that can improve the response you get to all of your marketing campaigns. 1 hour
Video for Real Estate Master Class
Videos get more engagement than any other type of media but can be tricky to start off and then produce consistently... that is, until you've taken this course. Some of the things you'll learn include:
· The best types of videos to get engagement on platforms like YouTube, Facebook, Instagram, TikTok and more.
· The exact equipment you’ll need to create high quality video without spending a ton of money.
· How to optimize your videos to get maximum exposure on YouTube & Gmail.
· How to easily shoot, edit and publish professional videos that will get you clients for years to come.
Bonus: We’ll also be including a worksheet you can use to make sure you always have video ideas and consistently put out content. 1-3 hours
How to Run a Successful & Engaged Online Community
Online communities such as Groups on Facebook, LinkedIn, and more have become go-to resources for consumers and businesses for everything from advice and guidance, to connecting with others around the world that have similar interests, passions or professions. In this session, Alex Camelio will show you what it takes to run a successful group, and how it can help improve your business and add to your bottom line. 1 hour
How Social Media Can Get You into Trouble with the Law & the Code of Ethics
Did you know the 1st Amendment does not grant you the right to say whatever you want on social media? In fact, your words can significantly hurt your business and even put you in legal trouble that could threaten your real estate license. In this course, we’ll cover the best practices for posting on social media without putting yourself or your career in jeopardy. You will walk away with an understanding of First Amendment protections and exceptions, social media fair housing violations, financial and legal repercussions, general pitfalls that could injure your business, and how to safely share on social media. Don’t let one of the best opportunities to generate income turn into a liability! 1-3 hours
Results
No Money? Build a Personal YouTube Brand Anyhow!
This Session Rated 4.94 out of 5 at NAR Convention 2021! Are you frustrated with your lack of success with your YouTube channel? Do you wonder why your YouTube videos aren’t delivering the results you demand? Are you baffled by the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel and drive better leads to your business with YouTube videos at a remarkably low cost. Antoine used these very methods to grow his own Les Frenchies channel to 291K+ subscribers with over 43.5+ million views in just over two years! Don't miss this insightful presentation offering the latest tactics you need for organic growth, followed by an open mic Q&A covering your YouTube marketing challenges. 1+ hour